Earn a Microcredential in Facebook Digital Marketing

This course is designed to introduce the student to the basics of Digital Marketing. It aims to develop the student's understanding of marketing in the context of a business and provide a framework for students to think about key concepts such as segmentation, targeting, unique value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will analyze and create a digital marketing plan for a chosen company. Basic internet skills and an understanding of Google Workspace or Microsoft Office applications are recommended.

This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through a final project that gives them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. Basic internet skills and an understanding of Google Workspace or Microsoft Office applications are recommended.

This course gives students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices. Students will create a social media strategy. The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as creating a simulated ad campaign on the Facebook platform. Basic internet skills and an understanding of Google Workspace applications are recommended.