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Placement Information
Innovate, engage and inform with a master’s in healthcare communications
Become an effective communicator in the dynamic and highly-regulated healthcare industry with Franklin University’s 16-month M.S. in Communications with a Specialization in Health Communication. The dual-disciplined 100% online program provides a strong foundation in communication principles alongside comprehensive understanding of the structure and function of healthcare systems, as well as the policies that guide them.
Program Availability
M.S. in Communications-Health Communication Program Overview
Build expertise in healthcare communication strategy
You’ll benefit from Franklin’s theory-to-practice approach, as you learn how to develop and implement communication specifically tailored for healthcare settings. You’ll deepen your understanding of PR tools and strategies by working on behalf of a client to create a communication plan - including a brand map, personas and a SWOT analysis. Case studies will familiarize you with methods of integrating various tools into an organization’s public relations plans and processes. Not only will you strengthen your understanding of communication principles and strategic planning, you’ll also learn how to apply them for effective communication within the healthcare sector.
Deepen your knowledge of healthcare systems and policies
Whether you’re a seasoned healthcare professional with your eye on a communication role or a veteran communicator trying to make a new start in healthcare, courses in healthcare delivery systems and health policy will bolster your abilities to develop and implement health communications. You’ll gain an extensive overview of leadership within the healthcare industry, as well as insights into how the U.S. health services system is organized, managed and financed. The health policy course offers a deep dive into concepts and frameworks that shape health policy decisions and how those decisions relate to key social, economic and ethical divisions.
Broaden your skillset to include analytics, AI, social media and digital communications
Courses in analytics and text mining and text analysis will help you to acquire the skills to use data to tailor messages effectively and inform communication strategies. These courses also provide an avenue for you to build your proficiency in statistical software that enables analysis of campaign performance and the identification of areas for improvement.
Franklin’s contemporary healthcare communications master’s program also creates opportunities for you to develop applied knowledge and skills with new and emerging tools and technology. Ethical use and critical thinking related to AI is woven throughout the program. You’ll also learn best practices to leverage current channels and trends in digital communications, including social media, mobile apps, influencers and micro video.
Prepare for diverse roles in health communication
The unique blend of theory and practice that differentiates Franklin’s online master’s in healthcare communication from similar programs will help you differentiate yourself as a savvy health communicator. Simulations, case studies and real-world projects are key to the development of a versatile skillset that you can apply in many settings including hospitals, public health agencies and private healthcare firms. Through courses in communication theory and graduate-level writing, you’ll refine your ability to effectively communicate health-related information to various audiences.
In addition to hands-on learning opportunities embedded in course assignments, you’ll have the option to choose between an experiential learning experience and a professional portfolio. Opt to apply what you learn to solve a challenge in a healthcare environment, or create a portfolio, a valuable tool in job searches or for advancement opportunities, that demonstrates your competencies.
Future Start Dates
Your Best Value M.S. in Communications-Health Communication
Affordable Tuition
Affordable tuition rates for the M.S. in Communications-Health Communication provide value and quality.
Finish Faster
Realize your career goals sooner and reap the benefits.
Highly Recommended
98% of graduating students would recommend Franklin to their family, friends and/or colleagues.
Info Copy: Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023).
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Inflation-proof your degree cost by locking-in your tuition rate from day one through graduation.
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Instructor Led
Online courses taught by in-field experts = a winning combo for you.
M.S. in Communications-Health Communication Courses & Curriculum
M.S. in Communications-Health Communication Program Details
Employment Outlook
From 2023-2033, jobs in Marketing & Communications are expected to increase by 10%
Occupation | Median Salary (2023) | Job Postings (2023) | Projected Growth (2023-2033) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Occupation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Public Relations Managers | $134,763 | 65,114 | 10% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Public Relations Managers
Median Salary: $134,763
Job Postings: 65,114 Projected Growth: 10% |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupation Job Titles Skills Industry DescriptionPublic Relations Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Technical Writers | $80,059 | 47,759 | 13% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Technical Writers
Median Salary: $80,059
Job Postings: 47,759 Projected Growth: 13% |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupation Job Titles Skills Industry DescriptionTechnical Writers write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Editors | $75,026 | 19,321 | 4% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Editors
Median Salary: $75,026
Job Postings: 19,321 Projected Growth: 4% |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupation Job Titles Skills Industry DescriptionEditors plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Writers and Authors | $73,694 | 48,293 | 10% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Writers and Authors
Median Salary: $73,694
Job Postings: 48,293 Projected Growth: 10% |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupation Job Titles Skills Industry DescriptionWriters and Authors originate and prepare written material, such as scripts, stories, advertisements, and other material. Projected Growth
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Public Relations Specialists | $66,747 | 51,971 | 11% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Public Relations Specialists
Median Salary: $66,747
Job Postings: 51,971 Projected Growth: 11% |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupation Job Titles Skills Industry DescriptionPublic Relations Specialists promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media. Projected Growth
|
Source: Employment Outlook data is provided by Lightcast. Franklin University cannot guarantee employment placement, salary level, or career advancement.
M.S. in Communications-Health Communication Knowledge & Skillsets
Gain in-demand skills sought by employers with curriculum that teaches you: