M.S. in Business Analytics

Credit Hours

Month Completion

Class Type

Face-to-face, Online coursework

Next Start Date

Jan 6, 2025

Placement Tests

GMAT/GRE not required for admission

Embedded Credentials

Data Analytics Graduate Certificate

Request Info Apply Today Cost Estimator

Home / Degrees / Master's Degrees / Business Analytics

Transform data into insight that drives action with a master’s in business analytics

Organizations rely on insights that are backed by data to operate efficiently and effectively. Business analytics professionals analyze small and big data in order to generate the insights needed to help stakeholders make better decisions and enable organizations to function more strategically. Franklin’s M.S. in Business Analytics equips you with the tools, techniques and strategies that will enable you to drive the transformation of mind-boggling amounts of data information into a meaningful basis for decision making and strategic direction. At Franklin, you’ll gain the statistical and analytical skills to excel in a variety of industries including – finance, manufacturing, marketing, insurance and information technology.

Finish in 12 Months

Earn your degree and prepare for advancement faster.

100% Online Coursework

Balance earning your degree with other work-life commitments.

Hands-On Learning

Use industry-leading tools to build your skills in the fast-growing field of business analytics.

No GRE/GMAT Required

Bypass expensive, time consuming tests and get started sooner.

Learn from the Best

Benefit from the experience of your instructors – seasoned, in-field practitioners.

M.S. in Business Analytics Program Overview

Develop an analytic mindset and drive value with a multidisciplinary approach to data analysis

Whether you are looking for a career change or advancement, the innovative M.S. in Business Analytics is a great way to boost your professional relevance. By applying analytics models to real-world scenarios, you’ll be able to help organizations do more with less. You can expect this talent to improve your marketability, as demand for analytics professionals is projected to grow 7% through 2031.*

Throughout the 12-month M.S. in Business Analytics program, you’ll build a strong foundation with courses in database management, data analytics, data visualization and presentation, data mining, and big data analytics. You’ll learn from credentialed experts within each discipline and gain in-depth understanding of relevant concepts, theories and techniques that can be applied to any industry.

Gain hands-on experience with industry-leading, state-of-the-art tools, techniques and strategies

At Franklin, we set you up for long-term career success by integrating industry-standard tools within the curriculum. Using SQL, a powerful tool for communicating with database, you will read, manipulate, and analyze the business data productively. With Tableau, an interactive data visualization tool, you’ll perfect best-practices to present and communicate analytics in ways that are visually appealing and applicable to business scenarios. Utilizing the analytics libraries in R and Python, fast-growing analytics tools in the modern industry, you will explore data and mine the insights inside efficiently. As a result of your exposure to SQL, Tableau, R, and Python, you’ll build the proficiency to successfully pursue positions specific to these tools, as well as industry certifications to further differentiate yourself.

Use real-world scenarios to see how data strategically impacts business decisions

Computational and statistical techniques, including knowledge of business, are needed to function at a high level in today’s technology-driven work environments. As a master’s student in business analytics, you’ll take courses in marketing management, financial decision modeling and business analytics strategy that help you understand the role of big data in planning and operations. You’ll analyze market data to guide management decisions and use marketing analytics to create and model scenarios in order to measure return on investment and campaign effectiveness. Using financial management theories, strategies and practice, you’ll discover the impact of financial decisions through the analysis of financial statements, cash budgeting, cost of capital determination, capital budgeting and capital structure choices.

In the business analytics strategy course, you use what you learned in the marketing and finance courses as a starting point to develop an analytics strategy for a business of your choice. Throughout the course case studies and problem-based learning approaches will illustrate options for you to consider as you shape your ultimate strategy.

Transfer up to 12 credits and finish your master’s faster

If you have already taken graduate-level courses, you may be able to transfer credit and save time and money toward your master’s degree. Franklin offers course-for-course credit for every class within the M.S. Data Analytics – except the capstone (BUSA 695). To see if your previous coursework can be used to satisfy degree requirements, you’ll need to submit a syllabus for the course(s) you’d like to have evaluated for transfer credit. Your admissions advisor will be happy to assist you in any way.

*Source information provided by Economic Modeling Specialists International (EMSI)

Future Start Dates

Spring 2025

February

Recommended Register By:

Feb 7

Summer 2025

May

Recommended Register By:

May 9

Fall 2025

September

Recommended Register By:

Sep 19

Spring 2026

February

Recommended Register By:

Feb 6

Summer 2026

May

Recommended Register By:

May 8

Fall 2026

September

Recommended Register By:

Sep 18

Your Best Value M.S. Business Analytics

Partner? Pay Less.

Search below to see if you could save tuition through an employer or professional organization partnership

$21,440

Total Tuition
(After Partner Discount)

Finish Fast

MONTHS TO COMPLETE

Realize your career goals sooner.

Tuition Guarantee

Inflation-proof your degree cost by locking-in your tuition rate from day one through graduation.

Highly Recommended

98%

STUDENT SATISFACTION

98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)

Non-Profit = Student Focused

Unlike for-profit universities, Franklin invests in student success, not shareholder gain.

Instructor Led

Online courses taught by in-field experts = a winning combo for you.

Master's in Business Analytics & Curriculum

32 Semester Hours

Major Area Required

MATH 601 - Introduction to Analytics (4)

This course provides an introductory overview of methods, concepts, and current practices in the growing field of statistics and data analytics. Topics to be covered include data collection, data analysis and visualization as well as probability, statistical inference and regression methods for informed decision-making. Students will explore these topics with current statistical software. Some emphasis will also be given to ethical principles of data analytics.

DATA 605 - Data Visualization & Reporting (4)

This course focuses on collecting, preparing, and analyzing data to create visualizations, dashboards, and stories that can be used to communicate critical business insights. Students will learn how to structure and streamline data analysis projects and highlight their implications efficiently using the most popular visualization tools used by businesses today.

DATA 610 - Big Data Analytics and Data Mining (4)

This course explores data mining methods and tools, examines the issues in the analytical analysis of massive datasets, and unstructured data. Students will learn the concepts and techniques to discover the patterns in large datasets, which support organizational decision making.

BUSA 603 - Marketing Management & Analytics (4)

This course covers the application of analytics tools, techniques, strategies and methods to marketing management. Students learn to analyze market data, enabling management decisions to be based on data-driven facts and customer insights. Using marketing analytics tools to model scenarios, students learn how organizations can measure returns on investment relative to their marketing efforts, drive performance and strengthen the effectiveness of its campaigns.

BUSA 604 - Financial Decision Modeling (4)

This course is built on the theory, strategy and practice of financial management, emphasizing computer-based modeling and forecasting. Students learn to model financial scenarios using analytics tools. The impact of financial decisions relative to financial statements analysis, cash budgeting, cost of capital determination, capital budgeting, and capital structure choices are covered. A variety of techniques, such as sensitivity and scenario analysis, optimization methods, Monte Carlo simulation, and regression analysis are also covered.

BUSA 605 - Business Analytics Strategy (4)

This course taken prior to the Capstone in Business Analytics course allows students to apply the knowledge gained from the previous courses in the development of an analytics strategy for a business of choice. Given a range of options, students will research and choose the best analytics strategy under given scenarios. The course uses case studies, employing a problem and project-based approach to the development of a strategy.

BUSA 695 - Capstone in Business Analytics (4)

Students demonstrate an integrative knowledge of analytics in this course by developing a project plan to implement analytics for an important function, unit or department of the organization chosen in the Business Analytics strategy course. Students apply analytics tools, techniques, methods and strategies to drive business outcomes for the chosen company using relevant project-based methodologies. The course allows students to develop a professional portfolio that will highlight the work completed throughout the degree program. This may serve as a relevant employability resource.

DATA 630 - Applied Database Management (4)

This course teaches data management from an applied perspective. The topics include fundamentals of database management systems, structured query language (SQL) for data analytics, relational database design, and data warehousing.

Embedded Credentials Recognize Achievement in Real-Time

Embedded certificate marks midpoint to degree completion

Your time and tuition dollars pay off fast with a Graduate Certificate in Data Analytics awarded after the completion of your first four master’s courses.

Courses

Complete the courses below and receive a certificate that formally documents your ability to identify and communicate insights gained through data analysis.

MATH 601 - Introduction to Analytics
COMP 630 - Issues in Database Management
DATA 605 - Data Visualization and Reporting
DATA 610 - Big Data Analytics and Data Mining

Microcredentials Align with Job Essentials

In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.

Learn More

M.S. in Business Analytics Program Details

Tuition Costs

2024 - 2025 Tuition	Cost Per Credit
Standard tuition per credit hour	$670
Nursing programs MSN-FNP, MSN-PMHNP, MSN-AGPCNP, Post-Graduate FNP Certificate, Post-Graduate AGPCNP Certificate and Post-Graduate PMHNP Certificate	$670
MSN-Generalist, MSN-Nurse Administrator and MSN-Nurse Educator	$598
RN-MSN Pathway (NURS 500)	$298
Current service members	$536
Graduate Prerequisite Courses (500 level)	$398
Graduate Prerequisite Courses (500 level) - International Students	$526

Learn More

Program Outcomes

A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the M.S. Business Analytics matrix.

Degree Requirements

To be awarded a graduate degree, students must:

Successfully complete all required curriculum courses.
Maintain a minimum cumulative grade point average (GPA) of 3.00.
Complete the residency requirement:
1. Master of Science – Business Analytics students must earn at least 20 of the 32 required credits at Franklin University – in any modality (on-site, hybrid or online).
Complete the payment of all requisite tuition and fees;
Not to be under disciplinary dismissal due to academic dishonesty or violation of Student Code of Conduct.

Transfer credit awarded based on experiential learning shall not count toward the residence requirement at Franklin University.

Admission Requirements

The admission process reflects Franklin University’s efforts to clearly identify the performance standards that can help predict student success in graduate level study. The selection criterion for Franklin’s graduate programs, as determined by faculty, emphasizes academic ability, contributory work experience, and personal qualities and characteristics.

Requirements for admission include having earned a bachelor's degree from an institution accredited by the Accrediting Commission for Community and Junior Colleges, Western Association of Schools and Colleges (ACCJC), Higher Learning Commission (HLC), Middle States Commission on Higher Education (MSCHE), New England Commission on Higher Education (NECHE), Northwest Commission on Colleges and Universities (NWCCU), Southern Association of Colleges and School Commission on Colleges (SACSCOC), WASC Senior College and University Commission (WSCUC), or a Council for Higher Education Accreditation (CHEA)-recognized accrediting organization with a GPA of at least a 2.75 on a 4.0 scale.

Applicants who earned at least a 2.5 GPA on a 4.0 scale in their earned bachelor’s degree will automatically be granted conditional enrollment status. Applicants who earned lower than a 2.5 GPA on a 4.0 scale in their earned bachelor’s degree can petition for conditional enrollment status to the program chair by submitting an essay detailing other criteria that the applicant believes should be considered to demonstrate their ability to be successful in a graduate program. This petition could include details on the applicant’s work experience, work ethic, level of professionalism, personality characteristics, level of difficulty of program of study previously completed, etc.

Conditional enrollment requires students to achieve a final grade of “B” (3.0 GPA) or better in the first graduate-level course of their program. If the terms of the conditional enrollment are not met, the student will not be allowed to advance in their program and will be unable to earn this graduate degree from Franklin University.

English Language Testing & TOEFL IELTS

Prospective students must demonstrate English Language Proficiency. The requirement is met through any of the following:

The applicant is a citizen of a country where English is the official language.*
The applicant has received a bachelor’s degree (or higher) from an institution located in an English-speaking country in which the courses were taught in English.*
The applicant has earned appropriate scores on language proficiency exams taken within the last two years, as listed in the Academic Catalog.

*For more information about English proficiency, including a list of English-speaking nations, please visit our International Students section.

Program Advisory Board

The University employs a team approach to planning, developing and maintaining its academic curriculum. An essential element of this process – and a key to the institution’s quality assurance practices – is the Program Advisory Board (and the associated Alumni Advisory Board). A diverse array of business and industry leaders make up these discipline-specific boards that provide guidance on theory-to-practice ideas, global business perspectives, and emerging topics in the field. Each academic year, Program Advisory Boards meet with Division Chairs and faculty for lively and engaged conversations, thus bringing members’ substantial professional experience and expertise into the classroom. In addition, some Division Chairs elect to engage Program Advisory Board members in the assessment of academic program outcomes.

Name	Organization	Title
Steve Bartos	Worthington Steel	Sr. Director, Corporate Data & Analytics
Laura Boyd, Ph.D	Denison University	Emeritus Professor of Economics
Ian Gregory	Infoverity	Sr. Consultant
Erin Hamm	Comcast	Field Chief Data Officer
Samuel Hunt	Alliance Data Systems	VP Enterprise Data+Analytics
Noah Jellison	The Ohio State University	Exec. Director
Kimberly Klenk	Branch Insurance	Growth Marketing Director
Srini Ramaswamy	Battelle	Head of Technology
Katie Schafer	Beam Dental	Manager, Advanced Analytics

Employment Outlook

20%

From 2022-2032, jobs in Data & Analytics are expected to increase by 20%

Occupation

Median Salary (2022)

Job Postings (2022)

Projected Growth (2022-2032)

Occupation

Management Analysts

$95,285

277,001

17%

Management Analysts

Median Salary: $95,285
Job Postings: 277,001
Projected Growth: 17%

Occupation

Job Titles

Skills

Industry

Description

Management Analysts conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.

Projected Growth

Job Title	Job Postings	% of Job Postings
Business Analysts	161,494	58%
Program Analysts	23,644	9%
Business Process Analysts	11,454	4%
Management Analysts	10,064	4%
Consultants	9,354	3%
Business Consultants	5,589	2%
Principal Consultants	5,559	2%
Lead Business Analysts	5,438	2%
Management and Program Analysts	5,265	2%
Solutions Consultants	4,943	2%
Salesforce Business Analysts	3,882	1%
Business Services Analysts	3,521	1%
Strategy Analysts	3,489	1%
Servicenow Business Analysts	3,111	1%
Business Analyst Consultants	2,854	1%
Business Process Consultants	4,018	2%
Data Management Analysts	5,331	2%
Healthcare Business Analysts	2,630	1%
Finance Business Analysts	2,798	1%
Search Consultants	2,563	1%

Skill	Job Postings	% of Total Postings
Project Management	104,692	28%
Business Process	81,108	22%
Data Analysis	65,070	18%
Business Requirements	61,657	17%
Finance	59,099	16%
Agile Methodology	56,495	15%
Business Analysis	52,638	14%
SQL (Programming Language)	50,167	14%
Process Improvement	49,139	13%
Workflow Management	43,850	12%
Computer Science	40,953	11%
Accounting	37,431	10%
Management Consulting	36,984	10%
Marketing	32,093	9%
Auditing	31,316	8%
Change Management	29,515	8%
Scrum (Software Development)	26,754	7%
User Story	25,768	7%
Microsoft Visio	25,658	7%
Automation	25,194	7%

	Industry	% of Occupation in Industry
	Management, Scientific, and Technical Consulting Services		26%
	Federal Government, Civilian		9%
	Computer Systems Design and Related Services		7%
	State Government, Excluding Education and Hospitals		7%
	Management of Companies and Enterprises		5%
	Insurance Carriers		5%
	Other		40%

Financial and Investment Analysts

$95,077

320,466

14%

Financial and Investment Analysts

Median Salary: $95,077
Job Postings: 320,466
Projected Growth: 14%

Occupation

Job Titles

Skills

Industry

Description

Financial and Investment Analysts conduct quantitative analyses of information involving investment programs or financial data of public or private institutions, including valuation of businesses.

Projected Growth

Job Title	Job Postings	% of Job Postings
Financial Analysts	163,598	51%
Financial Planning and Analysis Analysts	20,636	6%
Pricing Analysts	16,179	5%
Financial Planning and Analysis Managers	16,766	5%
Finance Analysts	15,105	5%
Treasury Analysts	10,242	3%
Accounting Analysts	10,501	3%
Portfolio Managers	10,189	3%
Financial Reporting Analysts	8,056	3%
Investment Analysts	6,678	2%
Revenue Cycle Specialists	5,960	2%
Financial Planning Analysts	4,372	1%
Revenue Cycle Analysts	4,506	1%
Asset Managers	6,320	2%
IT Portfolio Managers	3,494	1%
Lead Financial Analysts	3,599	1%
Portfolio Analysts	4,234	1%
Investment Banking Analysts	3,639	1%
Pricing Managers	3,191	1%
Financial Data Analysts	3,201	1%

Skill	Job Postings	% of Total Postings
Finance	156,458	65%
Accounting	145,203	61%
Financial Analysis	129,034	54%
Financial Statements	71,346	30%
Financial Modeling	48,103	20%
Auditing	41,688	17%
Financial Planning	40,940	17%
Economics	35,689	15%
Investments	33,879	14%
Process Improvement	32,935	14%
Data Analysis	32,381	13%
Project Management	30,817	13%
Generally Accepted Accounting Principles	25,908	11%
Variance Analysis	23,625	10%
Financial Data	22,789	10%
SAP Applications	22,671	9%
Month-End Closing	21,799	9%
Key Performance Indicators (KPIs)	21,425	9%
Corporate Finance	20,708	9%
SQL (Programming Language)	20,691	9%

	Industry	% of Occupation in Industry
	Other Financial Investment Activities		14%
	Management of Companies and Enterprises		12%
	Securities and Commodity Contracts Intermediation and Brokerage		12%
	Depository Credit Intermediation		8%
	Management, Scientific, and Technical Consulting Services		5%
	Insurance Carriers		5%
	Other		44%

Operations Research Analysts

$85,717

234,948

26%

Operations Research Analysts

Median Salary: $85,717
Job Postings: 234,948
Projected Growth: 26%

Occupation

Job Titles

Skills

Industry

Description

Operations Research Analysts formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decisionmaking, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, services, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.

Projected Growth

Job Title	Job Postings	% of Job Postings
Directors of Business Development	30,259	13%
Research Associates	30,574	13%
Operations Analysts	17,747	8%
Research Assistants	32,633	14%
Scientists	13,116	6%
Research Scientists	13,600	6%
Business Operations Analysts	7,690	3%
Research Analysts	9,012	4%
Operations Support Specialists	7,888	3%
Research Specialists	13,454	6%
Researchers	8,479	4%
Research Technicians	8,548	4%
Principal Scientists	4,530	2%
Research Fellows	5,214	2%
Operations Research Analysts	3,922	2%
Business Operations Specialists	4,380	2%
Associate Scientists	3,595	2%
Research Coordinators	6,045	3%
Applied Scientists	3,835	2%
Life Science Research Professionals	10,427	4%

Skill	Job Postings	% of Total Postings
Data Analysis	40,136	18%
Project Management	30,589	13%
Biology	25,466	11%
Business Development	23,131	10%
Finance	22,956	10%
Marketing	22,807	10%
Data Collection	18,170	8%
Python (Programming Language)	18,132	8%
Process Improvement	15,332	7%
Biochemical Assays	14,942	7%
Computer Science	14,935	7%
Molecular Biology	14,790	7%
Workflow Management	14,604	6%
Accounting	13,888	6%
Auditing	13,642	6%
SQL (Programming Language)	13,596	6%
Biochemistry	13,481	6%
New Product Development	12,961	6%
R (Programming Language)	12,934	6%
Cell Cultures	10,935	5%

	Industry	% of Occupation in Industry
	Computer Systems Design and Related Services		9%
	Management of Companies and Enterprises		9%
	Management, Scientific, and Technical Consulting Services		8%
	Depository Credit Intermediation		8%
	Federal Government, Civilian		7%
	Insurance Carriers		6%
	Other		53%

Budget Analysts

$82,264

24,697

Budget Analysts

Median Salary: $82,264
Job Postings: 24,697
Projected Growth: 9%

Occupation

Job Titles

Skills

Industry

Description

Budget Analysts examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports.

Projected Growth

Job Title	Job Postings	% of Job Postings
Budget Analysts	14,418	58%
Financial Management Analysts	1,397	6%
Budget Managers	1,092	4%
Budget Coordinators	1,150	5%
Staff Services Analysts	2,384	10%
Budget Officers	717	3%
Fiscal Officers	730	3%
Budget Administrators	627	3%
Budget Specialists	463	2%
Supervisory Budget Analysts	200	1%
Lead Budget Analysts	235	1%
Finance and Budget Officers	297	1%
Capital Budget Analysts	152	1%
Cost and Budget Analysts	187	1%
Directors of Budget and Planning	134	1%
Customer Engagement Managers	230	1%
Budget Examiners	90	0%
Budget Directors	45	0%
Budget Accountants	83	0%
Accountants/Budget Analysts	66	0%

Skill	Job Postings	% of Total Postings
Budget Analysis	7,259	66%
Accounting	6,801	61%
Finance	5,608	51%
Financial Management	3,376	31%
Financial Statements	3,232	29%
Financial Analysis	2,767	25%
Auditing	2,231	20%
Budget Development	1,713	15%
Financial Systems	1,653	15%
Public Administration	1,578	14%
Financial Data	1,471	13%
Invoicing	1,331	12%
Purchasing	1,257	11%
Economics	1,215	11%
Procurement	1,172	11%
Data Analysis	1,154	10%
Reconciliation	1,102	10%
Operating Budget	1,101	10%
Financial Planning	1,076	10%
Project Management	1,054	10%

	Industry	% of Occupation in Industry
	Federal Government, Civilian		26%
	State Government, Excluding Education and Hospitals		12%
	Local Government, Excluding Education and Hospitals		10%
	Education and Hospitals (State Government)		8%
	Management of Companies and Enterprises		6%
	Education and Hospitals (Local Government)		4%
	Other		35%

Market Research Analysts and Marketing Specialists

$68,224

280,457

25%

Market Research Analysts and Marketing Specialists

Median Salary: $68,224
Job Postings: 280,457
Projected Growth: 25%

Occupation

Job Titles

Skills

Industry

Description

Market Research Analysts and Marketing Specialists research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Projected Growth

Job Title	Job Postings	% of Job Postings
Marketing Coordinators	54,827	20%
Marketing Specialists	34,121	12%
Marketing Assistants	29,261	10%
Social Media Managers	31,755	11%
Digital Marketing Specialists	20,402	7%
Marketing Associates	15,498	6%
Social Media Specialists	20,672	7%
Social Media Coordinators	17,128	6%
Marketing Analysts	8,040	3%
Business Development Associates	7,380	3%
Event Marketers	4,807	2%
Email Marketing Specialists	5,519	2%
Sales Operations Analysts	4,211	2%
Search Engine Optimization Specialists	5,245	2%
Marketing Data Analysts	3,608	1%
Social Media Evaluators	2,661	1%
Proposal Coordinators	3,921	1%
Sales Analysts	3,923	1%
Product Analysts	4,182	2%
Digital Marketing Analysts	3,296	1%

Skill	Job Postings	% of Total Postings
Marketing	215,558	69%
Social Media	90,755	29%
Project Management	61,325	20%
Digital Marketing	56,740	18%
Instagram	40,195	13%
Search Engine Optimization	39,820	13%
Analytics	39,410	13%
Customer Relationship Management	37,227	12%
Marketing Strategies	32,807	11%
Data Analysis	31,720	10%
Google Analytics	31,627	10%
Key Performance Indicators (KPIs)	31,327	10%
Marketing Communications	30,425	10%
Content Creation	29,223	9%
Market Research	27,832	9%
Social Media Marketing	27,713	9%
Marketing Materials	24,836	8%
Adobe Photoshop	23,649	8%
Email Marketing	23,624	8%
Salesforce	23,602	8%

	Industry	% of Occupation in Industry
	Management, Scientific, and Technical Consulting Services		12%
	Management of Companies and Enterprises		8%
	Computer Systems Design and Related Services		5%
	Advertising, Public Relations, and Related Services		5%
	Software Publishers		3%
	Agencies, Brokerages, and Other Insurance Related Activities		3%
	Other		65%

Source: Employment Outlook data is provided by Lightcast. Franklin University cannot guarantee employment placement, salary level, or career advancement.

Business Analytics Knowledge and Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

Data Analytics

Gather data, analyze information and utilize statistical methods
Extract, filter and aggregate data through logical queries and basic programming
Ensure high data quality through regular quality checks
Collect and analyze survey findings using logical and thorough analysis techniques
Write technically proficient quantitative surveys that mirror project methodologies, across a wide array of topic areas and with varying degrees of complexity
Develop and create data layouts including tables, charts, graphs, heat maps and process flow diagrams
Develop and enhance spreadsheet and database functionality with usage of forms, templates and logic functions

Project Management

Create long-term processes and procedures using project management methodologies
Developing project scopes and objectives, involving all relevant stakeholders and ensuring project feasibility
Measure project performance using appropriate systems, tools and techniques
Implement and manage change
Ensure appropriate metrics and reporting are in place to track performance and execution
Recommend and analyze potential improvements in project functions.

Business Analytics

Conduct data analysis and identify business markets, trends, risks and opportunities
Analyzing business conditions, including pricing, cost and budget consequent to engaging in strategic planning and decision
Develop long-range strategic program plans, goals, objectives and milestones
Identify and develop methods to resolve or address issues that directly affect the accomplishment of goals and objectives
Create informative, actionable and repeatable reporting that highlights relevant business trends

M.S. in Business Analytics or MBA with a Business Analytics Specialization?

M.S in Business Analytics

MBA Business Analytics Specialization

Focus:
Build on your knowledge of statistics to master data science tools and methods for practical application.

Skills:
Gain statistical and analytical skills to excel in a variety of industries.

Careers:
Use your M.S. in Business Analytics in specialized roles responsible for using data to solve problems.

How many courses are in the program?
Eight (Four 12-week courses + Four 6-week courses)

How quickly can I complete the program?
12 months

Learn More >

Focus:
Expand your expertise in business to include management and leadership, while gaining familiarity with data analysis.

Skills:
Build management and leadership skills along with broad application of analytics principles.

Careers:
Use your MBA-Business Analytics to make data-informed decisions that improve business results.

How many courses are in the program?
Nine (Six 6-week courses and three 12-week courses)

How quickly can I complete the program?
12 months

Request Information

Step 1 of 3

Get Started >< Back Next >Submit

In submitting my contact information, I understand that I will receive phone calls, text messages and email about attending Franklin University. I may opt out of these communications at any time.

Your privacy is important to us. Privacy Policy

Frequently Asked Questions

What is an M.S. in Business Analytics degree?

The M.S. in Business Analytics is a data science degree for business. Business analytics professionals analyze small and big data in order to generate the insights needed to help stakeholders make better decisions and enable organizations function more strategically.

What can you do with M.S. in Business Analytics degree?

An M.S. in Business Analytics equips you to drive the transformation unwieldy amounts of information into a meaningful basis for decision making and strategic direction. At Franklin, you’ll gain the statistical and analytical skills to excel in a variety of industries including – finance, manufacturing, marketing, insurance and information technology.

Why get an M.S. in Business Analytics degree?

An M.S. in Business Analytics is a great way to boost your professional relevance. By applying analytics models to real-world scenarios, you’ll be able to help organizations do more with less. Demand for analytics professionals is projected to grow 27% through 2027, which is much faster than average.

What makes Franklin’s M.S. in Business Analytics degree unique?

Coursework for Franklin’s 12-month accelerated M.S. in Business Analytics program can be completed online. Through our partnership with SAS, a global leader in analytics, you’ll also earn a SAS Tier 2 Academic Specialization in Data Analytics, which will complement your master’s degree and underscore your analytic knowledge and abilities.

How long does it take to get M.S. in Business Analytics degree?

Franklin's M.S. in Business Analytics can be completed in as few as 12 months, 100% online.

When can I start an M.S. in Business Analytics degree?

The M.S. in Business Analytics has multiple start dates per year.

How much will my M.S. in Business Analytics degree cost?

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to better anticipate your tuition costs. Our 2024-2025 tuition rate is $670 per credit hour and you can use Franklin’s free online MyCost Estimator tool to get a personalized estimate of your total degree cost. Ask our helpful staff about available financing options and financial aid programs.

See All >

Related Programs

Franklin University Founded in 1902, Franklin is an accredited nonprofit university offering flexible college degrees online and at locations in Ohio and the Midwest.

Franklin University
201 S Grant Ave.
Columbus, OH 43215

Local: (614) 797-4700
Toll Free: (877) 341-6300
admissions@franklin.edu

Franklin University is accredited by the Higher Learning Commission (hlcommission.org/800.621.7440) and authorized by the Ohio Department of Higher Education.

Franklin University is committed to being an inclusive community free from all forms of discrimination and harassment.

Class Type

Next Start Date

About Start Dates

Spring 2025

Summer 2025

Fall 2025

Spring 2026

Summer 2026

Fall 2026

Placement Tests

Placement Information

Embedded Credentials

Transform data into insight that drives action with a master’s in business analytics

Finish in 12 Months

100% Online Coursework

Hands-On Learning

No GRE/GMAT Required

Learn from the Best

Develop an analytic mindset and drive value with a multidisciplinary approach to data analysis

Gain hands-on experience with industry-leading, state-of-the-art tools, techniques and strategies

Use real-world scenarios to see how data strategically impacts business decisions

Transfer up to 12 credits and finish your master’s faster

Afeoluwa A.

M.S. Business Analytics '22

Partner? Pay Less.

Finish Fast

Tuition Guarantee

Highly Recommended

Non-Profit = Student Focused

Instructor Led

Embedded certificate marks midpoint to degree completion

Know the Total Cost of Your Master’s from Day One

English Language Testing & TOEFL IELTS

Free Big Data Career Guide

From 2022-2032, jobs in Data & Analytics are expected to increase by 20%

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

Find the Master's Program That Fits Your Goals

Request Free Information!

Request Information

We're Sorry

Investigate Your Options

I AM A:

SHORTCUTS:

Associated Sites