M.S. in Data Analytics
32
Credit Hours
19
Month Completion
Class Type
Next Start Date
Jan 6, 2025
Placement Tests
GMAT/GRE not required for admission
Embedded Credentials
Graduate Certificate

Translate chaotic data sets into competitive advantage with a master’s in data analytics

With on-going expansion of modern technology including smart devices, social networking, online shopping and more, the amount of data captured is growing exponentially. While the collection and storage of these large amounts of data has become easier and inexpensive, the demand for individuals with the skills capable of managing, analyzing and mining this information is surging. The M.S. in Data Analytics equips you with the statistical skills necessary to conduct descriptive and predictive analytics; the programming skills to create and apply computer algorithms; the tools and platforms to visualize and mine big data, and the communication skills necessary to effectively convey findings and provide strategies and best practices within your organization.

Program Availability

On Site

Finish in 19 Months

Earn your degree and prepare for advancement faster.

100% Online Coursework

Balance earning your degree with other work-life commitments.

Hands-On Learning

Build your skills using industry-leading tools and programming and modeling techniques.

Learn from the Best

Benefit from the experience of your instructors – seasoned, in-field practitioners.

M.S. in Data Analytics Degree Overview

Earn a degree aligned with industry demand

Organizations from all sectors of the economy are seeking individuals with programming, analytics and communication skills for the purpose of sorting immense data sets to provide a competitive edge or a predictive tool that will help differentiate themselves in crowded markets. Demand for data analytics professionals is also expected to continue to grow by 9%.* In addition, a survey of job postings nationwide shows that data analytics jobs take longer to fill compared to other positions, indicating that demand is high and supply is low for qualified individuals to fill these positions.

Franklin’s transfer-friendly M.S. in Data Analytics enables you to take advantage of the rising demand for analytics skills and effectively prepares you for the analytics-related jobs of today and tomorrow. The robust curriculum includes coursework in statistics, programming, data management, data visualization, data mining, machine learning and advanced analytics.

Build technical skills with hands-on exposure to industry-standard tools

As a student in the M.S. in Data Analytics, you will be exposed to cutting-edge technology and techniques to address the most common challenges within the discipline. You’ll explore big data technologies including Hadoop, MapReduce, Data Warehouse, SQL, No SQL and In-memory Databases. 

You’ll build proficiency that translates into a competitive advantage in the job market thanks to the heavy integration of industry-standard tools and techniques like Python and R to learn data processing algorithms and Tableau to complete hands-on projects and assignments.

Earn a high-quality, comprehensive master’s in data analytics 100% online

At Franklin, you’ll get the convenience and flexibility of a quality online education, expert instructors who have relevant and real-world experience, and strong student support from dedicated faculty, tutors and advisors.

As you progress through the program, you’ll learn to manage, visualize and analyze complex data sets; apply a number of analytics methods to solve business problems and effectively communicate your results through a combination of interactive and relevant coursework. The capstone project gives you an opportunity to integrate and synthesize the skills and knowledge you gained throughout the program. 

Transfer up to 12 credits and finish your master’s faster

If you have already taken graduate-level courses, you may be able to transfer credit and save time and money toward your master’s degree. Franklin offers course-for-course credit for every class within the M.S. Data Analytics – except the capstone (BUSA 695). To see if your previous coursework can be used to satisfy degree requirements, you’ll need to submit a syllabus for the course(s) you’d like to have evaluated for transfer credit. Your admissions advisor will be happy to assist you in any way.  

*Source information provided by Economic Modeling Specialists International (EMSI)

Read more >

Melanie M.

M.S. Data Analytics '21

"I was able to advance in my career while working full time and watching my newborn at home full time. This has been the greatest accomplishment for me!"

Future Start Dates

Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.

Spring 2025
January
6
Recommended Register By:
Dec 27
Spring 2025
January
27
Recommended Register By:
Jan 17
Spring 2025
February
17
Recommended Register By:
Feb 7
Summer 2025
May
19
Recommended Register By:
May 9
Fall 2025
August
18
Recommended Register By:
Aug 8
Fall 2025
September
8
Recommended Register By:
Aug 29
Fall 2025
September
29
Recommended Register By:
Sep 19
Spring 2026
January
5
Recommended Register By:
Dec 26
Summer 2026
May
18
Recommended Register By:
May 8
Fall 2026
August
17
Recommended Register By:
Aug 7
Fall 2026
September
7
Recommended Register By:
Aug 28

Your Best Value M.S. in Data Analytics

Choose Franklin's M.S. in Data Analytics and get a high-quality degree that fits your life and your budget.

Affordable Tuition

$670
PER CREDIT HOUR

Get ahead without going broke. 

Finish Fast

12
MONTHS TO COMPLETE

Realize your career goals sooner and reap the benefits.

Non-Profit = Student Focused

Unlike for-profit universities, Franklin invests in student success, not shareholder gain.

Tuition Guarantee

Inflation-proof your degree cost by locking-in your tuition rate from day one through graduation.

Highly Recommended

98%
STUDENT SATISFACTION

98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)

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$21,440
Total Tuition
(After Partner Discount)
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Data Analytics Courses & Curriculum

32 Semester Hours
Major Area Required
MATH 601 - Introduction to Analytics (4)

This course provides an introductory overview of methods, concepts, and current practices in the growing field of statistics and data analytics. Topics to be covered include data collection, data analysis and visualization as well as probability, statistical inference and regression methods for informed decision-making. Students will explore these topics with current statistical software. Some emphasis will also be given to ethical principles of data analytics.

DATA 605 - Data Visualization & Reporting (4)

This course focuses on collecting, preparing, and analyzing data to create visualizations, dashboards, and stories that can be used to communicate critical business insights. Students will learn how to structure and streamline data analysis projects and highlight their implications efficiently using the most popular visualization tools used by businesses today.

DATA 610 - Big Data Analytics and Data Mining (4)

This course explores data mining methods and tools, examines the issues in the analytical analysis of massive datasets, and unstructured data. Students will learn the concepts and techniques to discover the patterns in large datasets, which support organizational decision making.

DATA 611 - Applied Machine Learning (4)

This course explores two main areas of machine learning: supervised and unsupervised. Topics include the fundamental concepts, roadmap of a machine learning project, classification algorithms, regression algorithms, dimensionality reduction, model evaluation, natural language processing, neural networks and deep learning, typical issues in real-world machine learning problems, and Python programming in data science.

DATA 612 - Computing for Data Analytics (4)

This course explores data mining methods and procedures for diagnostic and predictive analytics. Topics include association rules, clustering algorithms, tools for classification, and ensemble methods.

DATA 621 - Advanced Analytics (4)

This course examines the data analysis process using some advanced statistical methods. Students will improve their skills in data analytics and predictive analytics which will allow them to develop algorithmic methods for decision-making using popular industry software for data-driven solutions.

DATA 695 - Capstone (4)

The purpose of this capstone course in Data Analytics is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework. The course provides students with the opportunity to demonstrate competency on the key domains of data analytics through a comprehensive project including problem scoping, data preparation and analysis, and a model development.

DATA 630 - Applied Database Management (4)

This course teaches data management from an applied perspective. The topics include fundamentals of database management systems, structured query language (SQL) for data analytics, relational database design, and data warehousing.

Embedded Credentials Recognize Achievement in Real-Time

Embedded credentials provide a quick ROI on the time and tuition you’re investing in your master’s degree. 

Embedded certificate marks midpoint to degree completion

Your time and tuition dollars pay off fast with a Graduate Certificate in Data Analytics awarded after the completion of your first four master’s courses.

Microcredentials Align with Job Essentials

In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.

M.S. in Data Analytics Program Details

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Employment Outlook

34%

From 2022-2032, jobs in Data & Analytics are expected to increase by 34%

Occupation Median Salary (2022) Job Postings (2022) Projected Growth (2022-2032)
Occupation
Data Scientists $103,501 340,494 40%
Data Scientists
Median Salary: $103,501
Job Postings: 340,494
Projected Growth: 40%
Occupation
Job Titles
Skills
Industry
Description

Data Scientists develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Apply data mining, data modeling, natural language processing, and machine learning to extract and analyze information from large structured and unstructured datasets. Visualize, interpret, and report data findings. May create dynamic data reports.

Projected Growth
Job TitleJob Postings% of Job Postings
Data Analysts114,25834%
Data Scientists87,52826%
Business Intelligence Analysts30,3849%
Machine Learning Engineers17,9945%
Business Data Analysts10,7143%
Show More
SkillJob Postings% of Total Postings
Data Analysis157,26251%
SQL (Programming Language)135,56544%
Python (Programming Language)109,48335%
Data Science99,25232%
Computer Science91,30329%
Show More
 
Industry% of Occupation in Industry
Computer Systems Design and Related Services13%
Management of Companies and Enterprises9%
Management, Scientific, and Technical Consulting Services8%
Scientific Research and Development Services5%
Insurance Carriers5%
Software Publishers4%
Other55%
Statisticians $98,925 51,113 34%
Statisticians
Median Salary: $98,925
Job Postings: 51,113
Projected Growth: 34%
Occupation
Job Titles
Skills
Industry
Description

Statisticians develop or apply mathematical or statistical theory and methods to collect, organize, interpret, and summarize numerical data to provide usable information. May specialize in fields such as biostatistics, agricultural statistics, business statistics, or economic statistics. Includes mathematical and survey statisticians.

Projected Growth
Job TitleJob Postings% of Job Postings
Biostatisticians13,37426%
Statistical Programmers9,45319%
Principal Biostatisticians4,0168%
Bioinformatics Scientists4,93510%
Statisticians3,2506%
Show More
SkillJob Postings% of Total Postings
SAS (Software)17,00951%
Clinical Trials12,86839%
Data Analysis12,62538%
Biostatistics12,13337%
Statistical Analysis12,04736%
Show More
 
Industry% of Occupation in Industry
Scientific Research and Development Services18%
Federal Government, Civilian18%
Education and Hospitals (State Government)8%
State Government, Excluding Education and Hospitals7%
Computer Systems Design and Related Services6%
Management of Companies and Enterprises5%
Other38%
Operations Research Analysts $85,717 234,948 26%
Operations Research Analysts
Median Salary: $85,717
Job Postings: 234,948
Projected Growth: 26%
Occupation
Job Titles
Skills
Industry
Description

Operations Research Analysts formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decisionmaking, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, services, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.

Projected Growth
Job TitleJob Postings% of Job Postings
Directors of Business Development30,25913%
Research Associates30,57413%
Operations Analysts17,7478%
Research Assistants32,63314%
Scientists13,1166%
Show More
SkillJob Postings% of Total Postings
Data Analysis40,13618%
Project Management30,58913%
Biology25,46611%
Business Development23,13110%
Finance22,95610%
Show More
 
Industry% of Occupation in Industry
Computer Systems Design and Related Services9%
Management of Companies and Enterprises9%
Management, Scientific, and Technical Consulting Services8%
Depository Credit Intermediation8%
Federal Government, Civilian7%
Insurance Carriers6%
Other53%
Statistical Assistants $48,880 435 9%
Statistical Assistants
Median Salary: $48,880
Job Postings: 435
Projected Growth: 9%
Occupation
Job Titles
Skills
Industry
Description

Statistical Assistants compile and compute data according to statistical formulas for use in statistical studies. May perform actuarial computations and compile charts and graphs for use by actuaries. Includes actuarial clerks.

Projected Growth
Job TitleJob Postings% of Job Postings
Statistical Assistants9121%
Statistical Clerks7217%
Statistical Programming Managers10123%
Assistant Professors of Statistics174%
Mathematical Statisticians72%
SkillJob Postings% of Total Postings
 
Industry% of Occupation in Industry
Scientific Research and Development Services20%
Federal Government, Civilian12%
Colleges, Universities, and Professional Schools10%
Education and Hospitals (State Government)9%
Employment Services6%
Insurance Carriers6%
Other36%

Source: Employment Outlook data is provided by Lightcast. Franklin University cannot guarantee employment placement, salary level, or career advancement.

Data Analytics Knowledge & Skillsets

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Data Analytics Options

Find the Data Analytics Program That Fits Your Goals

If you’re interested in advancing your technology career, Franklin has several great options. Compare programs and identify your perfect match.

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M.S. in Data Analytics
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M.S. in Computer Science Data Analytics Focus
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M.S. in Information Technology - Data Analytics Focus

Focus: 
Develop proficiency in using data as a predictive tool for solving business challenges and creating a competitive advantage.
 
Skills:
Learn to use and apply descriptive and predictive analytics, data visualization and computer algorithms.
 
Careers: 
Apply your M.S. in Data Analytics to help organizations use data to maximize operations, inform decision making and optimize financial performance.
 
How many courses are in the program?
Eight 12-week courses
 
How quickly can I complete the program?
19 months

Focus: 
Enhance your expertise as you combine the principles of computer science with the elements of data modeling to facilitate knowledge discovery and application.
 
Skills:
Develop in-demand skills in the areas of database design, data mining, statistical analysis and visual storytelling.
 
Careers: 
Put your M.S. in Computer Science-Data Analytics to work helping organizations leverage data-informed insights for business growth and success.
 
How many courses are in the program?
Nine 12-week courses
 
How quickly can I complete the program?
20 months

Focus: 
Grow your skills as a technologist that uses data and statistical reasoning to identify trends, make predictions and inform decision making.
 
Skills:
Strengthen your understanding and application of statistical inference methodologies, data mining tools and techniques, and visual-based reporting.
 
Careers: 
Use your M.S. in IT-Data Analytics to help organizations understand and apply data to enhance position, demonstrate value, and improve profitability.
 
How many courses are in the program?
Nine 12-week courses
 
How quickly can I complete the program?
16 months

Data Analytics Frequently Asked Questions

Investigate Your Options

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