MBA-Business Analytics Specialization
36
Credit Hours
12
Month Completion
Class Type
Next Start Date
Jan 6, 2025
Placement Tests
GMAT/GRE not required for admission
Accreditation
IACBE

Become a data-savvy leader with an MBA in business analytics

From forecasting warehouse inventory to identifying customer segmentations, business analytics help organizations improve effectiveness and efficiency in all areas of business. Franklin’s online accredited MBA with a Specialization in Business Analytics provides theory-to-practice knowledge in data management, data visualization and data-informed decision making. While your MBA will help you build your leadership and management skills, you’ll also gain in-demand business analytics skills to improve business operations and results.

Program Availability

On Site

1-Year Online MBA

Finish your MBA in Business Analytics faster.

Leading Industry Tools

Gain experience with R, SQL and Tableau.

IACBE Accredited

Our program follows best-practice standards for business education.

Real-World Experts

Learn best practices from in-field professionals.

No GRE/GMAT Required

Bypass expensive, time consuming tests and get started sooner.

MBA-Business Analytics Program Overview

Analyze and prepare data to facilitate informed decision-making

Data collection, analysis, visualization, ethical principles, and statistical inference methods for informed decision-making are just a few of the topics in the growing field of data analytics. As part of Franklin’s hands-on MBA-Business Analytics program, you'll learn to describe data and evaluate its quality. You’ll also analyze data using current industry tools, like R, and interpret results. You’ll apply several inferential statistical analysis methods, including t-tests and ANOVA to make decisions.

Build industry-aligned skills in data visualization and Tableau 

Through coursework that includes labs, projects and business scenarios, you’ll use Tableau, the industry-standard in data visualization software, to learn best practices in data visualization and develop skills for effective storytelling through data visualization. You’ll hone your ability to create effective dashboards and stories from multiple data sets and explain data visualization principles and guidelines for effective analysis and presentation. 

Gain essential skills in data management 

Effective database management provides organizations with fast access to reliable data. You’ll describe database system architecture, apply patterns to database design, and identify techniques for measuring effective database design. Using SQL, you’ll experiment with techniques to optimize database queries.

Learn from in-field experts in instructor-led online sessions 

If you’re looking for the flexibility of online learning alongside personalized attention from faculty, you’ll find it at Franklin. Online synchronous meetings provide the opportunity to ask questions, dig into assignments, work through problems, and discuss course topics with the instructor as a class. While the interactive sessions are regularly scheduled in advance, they are optional and are recorded for students to access at a later time if they choose to. In addition to accessible faculty, who are in-field practitioners, some courses include industry experts as guest speakers. 
 

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Future Start Dates

Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.

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Your MBA degree, your way with Franklin’s FlexFIT Online MBA

Earn your master’s in business without throwing your life, budget and schedule into chaos. Franklin’s FlexFIT MBA degree program was designed specifically to help you avoid the typical roadblocks that stop others from finishing by giving you the flexibility you need to stay on track.
 
Here’s how FlexFIT empowers you to complete your master’s in business in the way that fits your:

Finances: Schedule as many or as few classes to accommodate your budget.

Interests: Pick your path. Choose from a general track for a broad-based business perspective or follow your interests with a focused specialization.

Time: Start, study and finish at your pace because with FlexFIT, you decide how much time to devote to your coursework.

Your Best Value MBA

Choose Franklin's accredited MBA and get a high-quality degree that fits your life and your budget.  

Affordable Tuition

$670
PER CREDIT HOUR

Affordable tuition rates for the M.S. in Business Psychology provide value and quality.

Fastest Finish

12
MONTHS TO COMPLETE

Realize your career goals sooner and reap the benefits.

Take 2 classes at a time and finish in 12 months.

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98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)

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MBA - Business Analytics Courses & Curriculum

Major Area Required
MGMT 707 - MBA Foundations (4)

More than ever before, the ability to understand and be understood is critical for success in the corporate world. Communication is no longer limited by the narrow definitions of the past. Achieving a business leadership position today means not only being adept at both oral and written communication, but also understanding communication from a strategic point-of-view and knowing how to effectively organize and present information to audiences of all sizes. In this course, you will develop and refine these capabilities. What you gain from this course will be of value throughout your MBA program, as well as in the workplace.

ECON 723 - Managerial Economics (4)

This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production, costs, revenue, profit, and market structure constitute the core material of the course.

MKTG 721 - Marketing Management (4)

In today's business world, success can often be attributed more to the genius of a company's marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. You will gain a working knowledge of both marketing theory and the practical application of innovative marketing strategies. You will come to understand how product, price, place, and promotion contribute to the marketing mix as you explore research-based insights into consumer behavior. As your final course assignment, you will prepare and present a marketing plan of your own.

ACCT 729 - Financial & Managerial Accounting (4)

Effective leadership in today's complex and highly regulated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling day-to-day responsibilities. Managers must also be well versed in the intricacies of corporate governance and asset protection. In this course, students will develop a clear understanding of these critical functions and issues. Students will study the foundational aspects of financial accounting, including professional structure, the interrelationships of financial statements, and multiple forms of financial analysis. Additionally, the functional aspects of managerial accounting will be covered, including planning, decision making, and performance evaluation.

HRM 713 - Human Resource Management (4)

Organizations are composed of groups of people who work together to achieve defined outcomes. Experience has proven time and again that the key factor which differentiates successful companies from those who struggle to survive is people who make up the employee base. While the human resources function is given the specific task of planning for and resolving many employee-related issues and needs, individual managers have direct responsibility and accountability for motivating and leading employees to achieve sustained organizational success. The purpose of this course is to provide students with the knowledge and skills needed to work effectively with human resources to enhance the contributions of all employees to organizational effectiveness. Students will learn about the elements which drive business success, theories of motivation, and methods for creating a plan for maximizing the human capital of an organization.

MGMT 741 - Strategic Management (4)

One of the keys to success for today's organizations is their ability to develop, implement, and accurately evaluate effective business strategies. In this course, you will integrate the knowledge you have gained from your prior MBA courses to develop and sharpen your skills for formulating, deploying, and assessing an organization's strategy for achieving competitive advantage in the marketplace. This course will enable you to merge your knowledge of all of these individual disciplines into a comprehensive and meaningful whole.

MBA or MBA with Specialization

MBA:

MGMT 711 - Business Environment (4)

This course systematically explores the external environment in which businesses operate - legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.

OSCM 731 - Operations Management (4)

In today's business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement process to increase the efficiency of a process.

FINA 737 - Corporate Finance (4)

Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, you will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level. You will gain an overall understanding of the workings of the U.S. financial system. In addition, you will study the concepts of financial risk, return, and the valuation of bonds, common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.

OR

Organizational Leadership Specialization:

MGMT 780 - Organizational Leadership Theories (4)

This course provides an overview of the historical and current leadership concepts, theories and constructs. Application and assessment of the individual leadership style will enable the student to develop their leadership voice. This course will provide a construct that will enable the student to identify transferrable skills that align with the organization that they are serving in. This course will challenge students to assess their own leadership strengths and weaknesses and produce an in-depth plan of action to develop and refine leadership competencies. Students will conduct substantive scholarly research to address and capture relevant and cutting-edge leadership theoretical work for application in course assignments.

MGMT 785 - Change Management for Organizational Leaders (4)

This course focuses on research and evaluation of the key theoretical concepts and practices central to the leading of organizational change initiatives. Students will evaluate real-world situations in a manner that supports the ability to initiate, implement and sustain major change. The management of change is a dynamic process. This course focuses on understanding how to plan and implement change in various organizations and other settings.

PSYC 603 - Managerial Psychology (4)

This course will explore the psychological influences on the development and behavior of managers and organizational leaders. Topics include: follower influences, nature vs. nurture in the development of leaders, relationship of personality to leadership style, behavioral decision- making biases, tactical, operational, and strategic decision-making , group think, and scenario planning.

OR

Finance Specialization:

FINA 737 - Corporate Finance (4)

Financial decisions made at the higher levels of a business organization can have far-reaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, you will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level. You will gain an overall understanding of the workings of the U.S. financial system. In addition, you will study the concepts of financial risk, return, and the valuation of bonds, common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.

FINA 750 - Advanced Investment (4)

This course provides students with advanced knowledge of the capital markets, financial institutions, financial products, and analytical tools and skills needed for investments portfolio management. The objective is to provide students with a solid foundation of advanced concepts, tools, and techniques for making informed decisions in the highly dynamic investment environment. Students will utilize computer software, simulations, and internet tools to understand the viewpoint of professional investors more fully. The course will adopt an application-oriented approach so that students will be able to explain their financial decision under conditions of uncertainty. The course will provide students with a framework that will be useful in business settings where such analyses are routinely made.

FINA 773 - Global Finance (4)

No longer are only mammoth corporations concerned with the complexities and nuances of multinational financial operations. Today the leaders of companies of even moderate size often must have at least a fundamental knowledge of the global financial environment. In this course, you will be introduced to the workings of international finance as it relates to business operations. You will gain an understanding of such international macroeconomic topics as the balance of payments and models of exchange rate determination, while at the same time focusing on institutional issues such as the choice of exchange rate regime and growth of offshore currency markets. You will examine business and investor decisions involving exchange rate risk management, cross-border investment strategies, and participation in international money and capital markets.

OR

Business Analytics Specialization:

MATH 601 - Introduction to Analytics (4)

This course provides an introductory overview of methods, concepts, and current practices in the growing field of statistics and data analytics. Topics to be covered include data collection, data analysis and visualization as well as probability, statistical inference and regression methods for informed decision-making. Students will explore these topics with current statistical software. Some emphasis will also be given to ethical principles of data analytics.

DATA 605 - Data Visualization & Reporting (4)

This course focuses on collecting, preparing, and analyzing data to create visualizations, dashboards, and stories that can be used to communicate critical business insights. Students will learn how to structure and streamline data analysis projects and highlight their implications efficiently using the most popular visualization tools used by businesses today.

DATA 630 - Applied Database Management (4)

This course teaches data management from an applied perspective. The topics include fundamentals of database management systems, structured query language (SQL) for data analytics, relational database design, and data warehousing.

OR

Operational Excellence Specialization:

GRAD 770 - Lean Six Sigma (4)

The purpose of this course is to train individuals in Lean Six Sigma skills and strategies to improve processes and provide safe, effective care environments. The learner will demonstrate the practical application of tools utilized with Lean Six Sigma methodologies. Students will have the opportunity to apply the knowledge learned during this course concurrently with a case study designed specifically to use Six Sigma methodologies. Students will develop a Lean Six Sigma project plan that can serve as the foundation for completing a major project for Lean Six Sigma certification following the completion of the course. Interested students would need to apply for Lean Six Sigma certification and complete the major project with Franklin University's Center for Professional Training & Development.

OSCM 731 - Operations Management (4)

In today's business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. The student will learn quality management and improvement process to increase the efficiency of a process.

OSCM 780 - Introduction to Operations Excellence (4)

Operational excellence can provide an important competitive advantage for firms in today?s marketplace. This course presents the concepts in quality. It builds upon the responses of six sigma and lean principles. This course also blends qualitative and quantitative information so that organizations can capitalize on opportunities and data driven management.

OR

Business Psychology Specialization:

PSYC 601 - Introduction to Business Psychology (4)

A brief history and overview of the fields of business and psychology as well as a discussion of the issues and opportunities related to their integration. Topics include brain organization and dominance, neuroethics, neurolinguistic programming, multiminds, mindmapping and the application of positive psychology to work settings. Includes the application of recent discoveries in cognitive psychology and neuroscience to resolve contemporary issues in the workplace.

PSYC 602 - Individual & Organizational Intelligence (4)

This course focuses on the application of systems theory, social psychology concepts, organizational lifecycles, and biological principles to the understanding of business operations. Includes a review of basic business principles, multiple intelligences, organizational intelligence, organizational culture, emotional intelligence, biomimicry and organizational DNA.

PSYC 607 - Psychology of Creativity, Innovation And Change (4)

This course provides a study of the relationship between creativity, innovation and change from a psychological perspective. Areas of interest include: social-technical change waves, change facilitation, unintended consequences, Appreciative Inquiry, creativity enhancement, and diffusion of innovation.

OR

Marketing Specialization:

MCM 711 - Digital Marketing Strategies (4)

The integration of existing and emerging technology with marketing and communication strategies has become a major marketing and societal force. Topics explored in this course will range from social media strategies to the metrics used to analyze the impact of integrated digital marketing campaigns.

MCM 713 - Marketing Communication Essentials (4)

The ability to develop communication strategies has never been more important for business leaders than in today's complex digital marketing environment. In this course, you will develop a broad knowledge of the fundamentals of effective marketing communication planning and implementation.

MCM 733 - Marketing Communication Planning (4)

In this course, students will demonstrate their marketing competencies by developing marketing strategies and tactics for a live client, including market analysis, target marketing, branding, and message development.

OR

Human Resources Specialization:

HRM 702 - Employee Rights, Responsibilities, Discp (4)

The primary purpose of this course is to introduce the principle theories and practices in the area of employment and workplace law. Topics include the federal and state laws associated with hiring, firing and discipline, medical leave (including FMLA, ADA and worker's compensation), discrimination, harassment, immigration, labor law, unemployment compensation, workplace privacy. Additional topics may include workplace investigations, workplace violence and employment-related legal processes, including EEOC Charges and lawsuits.

HRM 706 - Organizational Development/Intervention (4)

This course addresses the need for planned change focused on an organization's ability to compete strategically. The framework of consultation as helping organizations reach a level of optimum performance will be applied. Topics addressed include individual, team, and organization-wide interventions that can raise productivity/quality, improve competitiveness, increase skills, morale, and commitment.

HRM 708 - Strategic Human Resource Planning (4)

The course will introduce students to the field of strategic human resource management (SHRM). Current topics in SHRM that have resulted from environmental and organizational challenges, e.g., technology, globalization, legislation, restructuring, work/life balance, changing labor markets, are discussed Emphasis will be placed on problem solving issues, policies, and practices affecting HR specialists, practitioners, and managers.

OR

Information Technology Specialization:

ITEC 640 - Project Management (4)

This course examines various issues related to the management of information systems. Topics include: strategic planning, organizing the technology resources, means of prioritizing and selecting information technology, staffing, personnel management, and assessment.

DATA 630 - Applied Database Management (4)

This course teaches data management from an applied perspective. The topics include fundamentals of database management systems, structured query language (SQL) for data analytics, relational database design, and data warehousing.

CYSC 610 - Information Assurance (4)

This course covers the fundamentals of security in the enterprise environment. Included are coverage of risks and vulnerabilities, threat modeling, policy formation, controls and protection methods, encryption and authentication technologies, network security, cryptography, personnel and physical security issues, as well as ethical and legal issues. This foundational course serves as an introduction to many of the subsequent topics discussed in depth in later security courses. Note, this course has proctored exam(s). This exam requires additional technology, if student uses online proctoring.

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MBA - Business Analytics Program Details

Employment Outlook

17%

From 2023-2033, jobs in Data & Analytics are expected to increase by 17%

Occupation Median Salary (2023) Job Postings (2023) Projected Growth (2023-2033)
Occupation
Management Analysts $99,424 157,111 15%
Management Analysts
Median Salary: $99,424
Job Postings: 157,111
Projected Growth: 15%
Occupation
Job Titles
Skills
Industry
Description

Management Analysts conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.

Projected Growth
Job TitleJob Postings% of Job Postings
Business Analysts82,04352%
IT Business Analysts10,1296%
Program Analysts9,4876%
Business Data Analysts6,1864%
Business Process Analysts5,2363%
Show More
SkillJob Postings% of Total Postings
Project Management61,84029%
Business Process46,16222%
Data Analysis45,85022%
Business Requirements37,22318%
SQL (Programming Language)34,89417%
Show More
 
Industry% of Occupation in Industry
Management, Scientific, and Technical Consulting Services26%
Federal Government, Civilian9%
Computer Systems Design and Related Services7%
State Government, Excluding Education and Hospitals5%
Management of Companies and Enterprises5%
Insurance Carriers5%
Other42%
Operations Research Analysts $83,637 36,955 23%
Operations Research Analysts
Median Salary: $83,637
Job Postings: 36,955
Projected Growth: 23%
Occupation
Job Titles
Skills
Industry
Description

Operations Research Analysts formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decisionmaking, policy formulation, or other managerial functions. May collect and analyze data and develop decision support software, services, or products. May develop and supply optimal time, cost, or logistics networks for program evaluation, review, or implementation.

Projected Growth
Job TitleJob Postings% of Job Postings
Operations Analysts8,55223%
Sales Operations Analysts4,43212%
Operations Research Analysts2,9248%
Continuous Improvement Managers2,3957%
Process Improvement Managers1,3414%
Show More
SkillJob Postings% of Total Postings
Project Management12,02821%
Process Improvement11,85521%
Data Analysis9,82717%
Finance8,83815%
Continuous Improvement Process7,33913%
Show More
 
Industry% of Occupation in Industry
State Government, Excluding Education and Hospitals13%
Management of Companies and Enterprises10%
Depository Credit Intermediation8%
Federal Government, Civilian6%
Management, Scientific, and Technical Consulting Services6%
Computer Systems Design and Related Services6%
Other51%
Market Research Analysts and Marketing Specialists $74,672 164,433 19%
Market Research Analysts and Marketing Specialists
Median Salary: $74,672
Job Postings: 164,433
Projected Growth: 19%
Occupation
Job Titles
Skills
Industry
Description

Market Research Analysts and Marketing Specialists research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Projected Growth
Job TitleJob Postings% of Job Postings
Business Development Representatives42,30726%
Marketing Specialists19,39012%
Marketing Assistants16,16010%
Business Development Specialists12,0417%
Digital Marketing Specialists10,0766%
Show More
SkillJob Postings% of Total Postings
Marketing142,77463%
Social Media44,94120%
Project Management41,00818%
Business Development40,39218%
Digital Marketing36,29116%
Show More
 
Industry% of Occupation in Industry
Management, Scientific, and Technical Consulting Services11%
Management of Companies and Enterprises7%
Computer Systems Design and Related Services6%
Advertising, Public Relations, and Related Services5%
Software Publishers3%
Agencies, Brokerages, and Other Insurance Related Activities3%
Other66%

Source: Employment Outlook data is provided by Lightcast. Franklin University cannot guarantee employment placement, salary level, or career advancement.

MBA - Business Analytics Knowledge and Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

MBA with a Business Analytics Specialization or M.S. in Business Analytics?

Find the Master's Program That Fits Your Goals

If you’re interested advancing your business career, Franklin has several great options. The best fit for you depends on your interests and goals. Compare programs and identify your perfect match.

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MBA Business Analytics Specialization
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M.S in Business Analytics

Focus: 
Expand your expertise in business to include management and leadership, while gaining familiarity with data analysis.
 
Skills:
Build management and leadership skills along with broad application of analytics principles.
 
Careers: 
Use your MBA-Business Analytics to make data-informed decisions that improve business results.
 
How many courses are in the program?
Nine (Six 6-week courses and three 12-week courses)
 
How quickly can I complete the program?
12 months

Focus: 
Build on your knowledge of statistics to master data science tools and methods for practical application.
 
Skills:
Gain statistical and analytical skills to excel in a variety of industries.
 
Careers: 
Use your M.S. in Business Analytics in specialized roles responsible for using data to solve problems.
 
How many courses are in the program?
Eight (Four 12-week courses + Four 6-week courses)
 
How quickly can I complete the program?
12 months

Learn More >

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MBA - Business Analytics Frequently Asked Questions

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