MBA-Marketing Specialization

Credit Hours

Month Completion

Class Type

100% onlineSee state availability

Next Start Date

May 19, 2025

Placement Tests

GMAT/GRE not required for admission

Accreditation

IACBE

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Influence customer behavior with an MBA in marketing online

Customers hold a great deal of influence on organizational success. Understanding their behavior and building relationships to acquire and maintain their business are steps that pay short and long-term dividends. Franklin’s online accredited MBA with a Specialization in Marketing provides hands-on experience with digital marketing tools, marketing communication strategies and analytics. While your MBA will help you build your management skills, you’ll also be well equipped with the know-how to effectively lead marketing communication functions.

Program Availability

Online

On Site

Program Overview

Future Start Dates

FlexFIT

Your Best Value MBA

Courses & Curriculum

Program Details

Employment Outlook

Knowledge & Skillsets

FAQs

Blog

MBA-Marketing Specialization Program Overview

Develop, implement and evaluate a digital marketing plan

The ability to create integrated promotions that span traditional existing and emerging channels creates a seamless experience for your audience and boosts campaign effectiveness for your organization. Hands-on coursework will provide the opportunity for you to develop, implement and evaluate a digital campaign. You’ll determine how digital marketing strategies fit within an organization’s overall marketing strategy. You’ll also learn how major digital tools - paid ads, search engine optimization and social media - are used and measured.

Boost your knowledge of marketing communication fundamentals

Effective communication contributes to the achievement of business goals in many ways - from creating relationships to building brand awareness. You’ll analyze the process of formulating marketing communication goals, objectives, strategies and tactics within the broader marketing plan to emerge with the ability to demonstrate your understanding of each of the tools in the marketing mix.

Prove your competency with a hands-on project

You’ll learn by doing as part of Franklin’s theory-to-practice MBA-Marketing. You’ll exhibit your competencies by creating a marketing communication plan for a non-profit organization. You’ll begin with a strategic analysis of the organization’s existing plan as well as environmental scanning. You’ll use your findings to formulate marketing goals, objectives, strategies and tactics within the context of the organization’s business, mission and goals.

Learn from in-field experts in instructor-led online sessions

If you’re looking for the flexibility of online learning alongside personalized attention from faculty, you’ll find it at Franklin. Online synchronous meetings provide the opportunity to ask questions, dig into assignments, work through problems, and discuss course topics with the instructor as a class. While the interactive sessions are regularly scheduled in advance, they are optional and are recorded for students to access at a later time if they choose to. In addition to accessible faculty, who are in-field practitioners, some courses include industry experts as guest speakers.

Future Start Dates

Summer 2025

May

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May 9

Summer 2025

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Jun 20

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Aug 8

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Sep 19

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Oct 31

Spring 2026

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Dec 26

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Feb 6

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Mar 20

Summer 2026

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May 8

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Jun 19

Fall 2026

August

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Aug 7

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Sep 18

Fall 2026

November

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Oct 30

Spring 2027

January

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Dec 25

Spring 2027

February

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Feb 5

Spring 2027

March

Recommended Register By:

Mar 19

Your MBA degree, your way with Franklin’s FlexFIT Online MBA

Earn your master’s in business without throwing your life, budget and schedule into chaos. Franklin’s FlexFIT MBA degree program was designed specifically to help you avoid the typical roadblocks that stop others from finishing by giving you the flexibility you need to stay on track.

Here’s how FlexFIT empowers you to complete your master’s in business in the way that fits your:

Finances: Schedule as many or as few classes to accommodate your budget.

Interests: Pick your path. Choose from a traditional track for a broad-based business perspective or follow your interests with a focused specialization.

Time: Start, study and finish at your pace because with FlexFIT, you decide how much time to devote to your coursework.

Your Best Value MBA

Affordable Tuition

$670

PER CREDIT HOUR

Affordable tuition rates for the MBA provide value and quality.

Fastest Finish

MONTHS TO COMPLETE

Realize your career goals sooner and reap the benefits.

Take 2 classes at a time and finish in 12 months.

Partner? Pay Less.

Search below to see if you could save tuition through an employer or professional organization partnership.

$24,120

Total Tuition
(After Partner Discount)

Tuition Guarantee

Inflation-proof your degree cost by locking-in your tuition rate from day one through graduation.

Highly Recommended

98%

STUDENT SATISFACTION

98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)

Instructor Led

Online courses taught by in-field experts = a winning combo for you.

MBA-Marketing Specialization Courses & Curriculum

36 Semester Hours

Major Area Required

MGMT 707 - MBA Foundations (4)

More than ever before, the ability to understand and be understood is critical for success in the corporate world. Communication is no longer limited by the narrow definitions of the past. Achieving a business leadership position today means not only being adept at both oral and written communication, but also understanding communication from a strategic point-of-view and knowing how to effectively organize and present information to audiences of all sizes. In this course, you will develop and refine these capabilities. What you gain from this course will be of value throughout your MBA program, as well as in the workplace.

ECON 723 - Managerial Economics (4)

This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production, costs, revenue, profit, and market structure constitute the core material of the course.

MKTG 721 - Marketing Management (4)

In today's business world, success can often be attributed more to the genius of a company's marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership. You will gain a working knowledge of both marketing theory and the practical application of innovative marketing strategies. You will come to understand how product, price, place, and promotion contribute to the marketing mix as you explore research-based insights into consumer behavior. As your final course assignment, you will prepare and present a marketing plan of your own.

ACCT 729 - Financial & Managerial Accounting (4)

Effective leadership in today's complex and highly regulated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling day-to-day responsibilities. Managers must also be well versed in the intricacies of corporate governance and asset protection. In this course, students will develop a clear understanding of these critical functions and issues. Students will study the foundational aspects of financial accounting, including professional structure, the interrelationships of financial statements, and multiple forms of financial analysis. Additionally, the functional aspects of managerial accounting will be covered, including planning, decision making, and performance evaluation.

HRM 713 - Human Resource Management (4)

This course examines the strategic role of Human Resources (HR) in driving organizational success through effective policies, practices, and human capital initiatives. Students will explore how HR contributes to enterprise-wide strategy, workforce planning, and talent management. Emphasis is placed on HR?s collaboration with all types of managers in areas such as hiring, training, and compensation. The course also addresses the evolving responsibilities of HR in a global workplace and the challenges of a changing workforce, equipping students with strategies to enhance organizational performance and productivity.

MGMT 741 - Strategic Management (4)

One of the keys to success for today's organizations is their ability to develop, implement, and accurately evaluate effective business strategies. In this course, you will integrate the knowledge you have gained from your prior MBA courses to develop and sharpen your skills for formulating, deploying, and assessing an organization's strategy for achieving competitive advantage in the marketplace. This course will enable you to merge your knowledge of all of these individual disciplines into a comprehensive and meaningful whole.

Additional Major Area/Specialization

MCM 711 - Digital Marketing Strategies (4)

MCM 713 - Marketing Communication Essentials (4)

The ability to develop communication strategies has never been more important for business leaders than in today's complex digital marketing environment. In this course, you will develop a broad knowledge of the fundamentals of effective marketing communication planning and implmentation.

MCM 733 - Marketing Communication Planning (4)

In this course, students will demonstrate their marketing competencies by developing marketing strategies and tactics for a live client, including market analysis, target marketing, branding, and message development.

MBA Program Specializations

MBA

Business Administration

Accelerate business growth and success.

MBA

Business Administration - Healthcare

Lead in clinics + other healthcare settings.

MBA

Organizational Leadership Specialization

Create a high-performance culture.

MBA

Finance Specialization

Influence high-level financial strategies.

MBA

Business Psychology Specialization

Lead and motivate individuals and teams.

MBA

Operational Excellence Specialization

Maximize supply chain efficiency.

MBA

Business Analytics Specialization

Become a data-driven leader.

MBA

Human Resources Specialization

Tune-in to the human side of business.

MBA

Information Technology Specialization

Take the lead by uniting IT + business.

MBA

STEM

Solve problems using a multifaceted approach.

MBA-Marketing Specialization Program Details

Tuition Costs

2024 - 2025 Tuition	Cost Per Credit
Standard tuition per credit hour	$670
Nursing programs MSN-FNP, MSN-PMHNP, MSN-AGPCNP, Post-Graduate FNP Certificate, Post-Graduate AGPCNP Certificate and Post-Graduate PMHNP Certificate	$670
MSN-Generalist, MSN-Nurse Administrator and MSN-Nurse Educator	$598
RN-MSN Pathway (NURS 500)	$298
Current service members	$536
Master's Prerequisite Courses (500 level)	$398
Master's Prerequisite Courses (500 level) - International Students	$526

Learn More

Program Learning Outcomes

A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the Master of Business Administration matrix.

Degree Requirements

To be awarded a graduate degree, students must:

Successfully complete all required curriculum courses.
Maintain a minimum cumulative grade point average (GPA) of 3.00.
Complete the residency requirement:
1. Master of Business Administration students must earn at least 32 of the 44 required credits at Franklin University – in any modality (on-site, hybrid or online).
Complete the payment of all requisite tuition and fees;
Not to be under disciplinary dismissal due to academic dishonesty or violation of Student Code of Conduct.

Transfer credit awarded based on experiential learning shall not count toward the residence requirement at Franklin University.

Admission Requirements

The admission process reflects Franklin University’s efforts to clearly identify the performance standards that can help predict student success in graduate level study. The selection criterion for Franklin’s graduate programs, as determined by faculty, emphasizes academic ability, contributory work experience, and personal qualities and characteristics.

Requirements for admission include having earned a bachelor's degree from an institution accredited by the Accrediting Commission for Community and Junior Colleges, Western Association of Schools and Colleges (ACCJC), Higher Learning Commission (HLC), Middle States Commission on Higher Education (MSCHE), New England Commission on Higher Education (NECHE), Northwest Commission on Colleges and Universities (NWCCU), Southern Association of Colleges and School Commission on Colleges (SACSCOC), WASC Senior College and University Commission (WSCUC), or a Council for Higher Education Accreditation (CHEA)-recognized accrediting organization with a GPA of at least a 2.75 on a 4.0 scale.

Applicants who earned at least a 2.5 GPA on a 4.0 scale in their earned bachelor’s degree will automatically be granted conditional enrollment status. Applicants who earned lower than a 2.5 GPA on a 4.0 scale in their earned bachelor’s degree can petition for conditional enrollment status to the program chair by submitting an essay and résumé detailing other criteria that the applicant believes should be considered to demonstrate their ability to be successful in a graduate program. This petition could include details on the applicant’s work experience, work ethic, level of professionalism, personality characteristics, level of difficulty of program of study previously completed, etc.

Conditional enrollment requires students to achieve a final grade of “B” (3.0 GPA) or better in the first graduate-level course of their program. If the terms of the conditional enrollment are not met, the student will not be allowed to advance in their program and will be unable to earn this graduate degree from Franklin University.

English Language Testing & TOEFL IELTS

Prospective students must demonstrate English Language Proficiency. The requirement is met through any of the following:

The applicant is a citizen of a country where English is the official language.*
The applicant has received a bachelor’s degree (or higher) from an institution located in an English-speaking country in which the courses were taught in English.*
The applicant has earned appropriate scores on language proficiency exams taken within the last two years, as listed in the Academic Catalog.

*For more information about English proficiency, including a list of English-speaking nations, please visit our International Students section.

Program Advisory Board

The University employs a team approach to planning, developing and maintaining its academic curriculum. An essential element of this process – and a key to the institution’s quality assurance practices – is the Program Advisory Board (and the associated Alumni Advisory Board). A diverse array of business and industry leaders make up these discipline-specific boards that provide guidance on theory-to-practice ideas, global business perspectives, and emerging topics in the field. Each academic year, Program Advisory Boards meet with Division Chairs and faculty for lively and engaged conversations, thus bringing members’ substantial professional experience and expertise into the classroom. In addition, some Division Chairs elect to engage Program Advisory Board members in the assessment of academic program outcomes.

Name	Organization	Title
Faris Alami	International Strategic Management	Founder + CEO
Laurie Allen	Abbott Nutrition	Project Portfolio Manager
Cheralee Calhoun	Nationwide Insurance	Accounting Consultant
Jeffrey Ferezan	Franklin University	Adj. Faculty + Doctoral Fac. Adv.
Thomas Garrison	Truist	Legal Team
Michelle Leigh	Lendersservicers Compliance Group	Executive Director
Tony Schradar	Anomaly and Data Integrity	Associate Director
Randall Strutz	Quality Distribution Inc.	President of Quality Carriers
John Torpey	American Electric Power	Retired

Employment Outlook

11%

From 2023-2033, jobs in Marketing & Communications are expected to increase by 11%

Occupation

Median Salary (2023)

Job Postings (2023)

Projected Growth (2023-2033)

Occupation

Marketing Managers

$157,622

187,107

12%

Marketing Managers

Median Salary: $157,622
Job Postings: 187,107
Projected Growth: 12%

Occupation

Job Titles

Skills

Industry

Description

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Projected Growth

Job Title	Job Postings	% of Job Postings
Product Managers	49,079	26%
Marketing Managers	35,293	19%
Directors of Marketing	11,700	6%
Product Marketing Managers	9,236	5%
Digital Marketing Managers	9,758	5%
Directors of Product Management	7,840	4%
Technical Product Managers	7,645	4%
Digital Product Managers	6,908	4%
Marketing Directors	6,918	4%
Brand Managers	5,939	3%
Principal Product Managers	5,231	3%
Marketing Product Managers	4,474	2%
Field Marketing Managers	4,396	2%
Associate Product Managers	5,033	3%
Vice Presidents of Marketing	3,471	2%
Growth Marketing Managers	3,102	2%
Directors of Product Marketing	2,917	2%
Lead Product Managers	3,087	2%
Platform Product Managers	2,626	1%
Marketing Operations Managers	2,454	1%

Skill	Job Postings	% of Total Postings
Marketing	164,477	63%
Product Management	95,169	37%
Project Management	70,773	27%
New Product Development	66,062	25%
Marketing Strategies	41,797	16%
Key Performance Indicators (KPIs)	39,458	15%
Marketing Management	36,788	14%
Go-to-Market Strategy	33,556	13%
Digital Marketing	32,760	13%
Product Marketing	31,618	12%
Product Strategy	31,171	12%
Agile Methodology	30,425	12%
Product Roadmaps	29,856	12%
Market Research	28,527	11%
Social Media	27,719	11%
Finance	27,279	11%
Analytics	27,068	10%
Data Analysis	25,529	10%
Business To Business	23,811	9%
Customer Relationship Management	22,656	9%

	Industry	% of Occupation in Industry
	Management of Companies and Enterprises		12%
	Management, Scientific, and Technical Consulting Services		9%
	Computer Systems Design and Related Services		7%
	Software Publishers		4%
	Advertising, Public Relations, and Related Services		3%
	Insurance Carriers		3%
	Other		63%

General and Operations Managers

$101,275

553,579

10%

General and Operations Managers

Median Salary: $101,275
Job Postings: 553,579
Projected Growth: 10%

Occupation

Job Titles

Skills

Industry

Description

General and Operations Managers plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.

Projected Growth

Job Title	Job Postings	% of Job Postings
Operations Managers	98,411	18%
Management Trainees	60,828	11%
General Managers	51,955	9%
Shift Supervisors	39,750	7%
Operations Supervisors	53,859	10%
Assistant General Managers	33,691	6%
Directors of Operations	33,626	6%
Assistant Managers	45,745	8%
Managers-in-Training	27,652	5%
District Managers	21,125	4%
Executive Directors	16,724	3%
Vice Presidents of Operations	11,685	2%
Hourly Managers	7,877	1%
Area Managers	8,502	2%
General Managers In Training	8,168	2%
Studio Managers	5,507	1%
Store Management Trainees	12,158	2%
Business Managers	6,707	1%
Regional Directors of Operations	5,521	1%
Dispensary Managers	4,088	1%

Skill	Job Postings	% of Total Postings
Operations Management	76,411	14%
Marketing	72,619	14%
Merchandising	68,902	13%
Finance	51,574	10%
Project Management	47,423	9%
Auditing	46,149	9%
Retail Operations	44,396	8%
Profit And Loss (P&L) Management	42,159	8%
Inventory Management	41,295	8%
Continuous Improvement Process	39,400	7%
Key Performance Indicators (KPIs)	35,468	7%
Accounting	32,848	6%
Process Improvement	31,098	6%
Selling Techniques	30,720	6%
Restaurant Operation	28,020	5%
Customer Relationship Management	26,285	5%
Warehousing	23,942	4%
Business Development	23,449	4%
Loss Prevention	23,432	4%
Product Knowledge	22,918	4%

	Industry	% of Occupation in Industry
	Restaurants and Other Eating Places		4%
	Management, Scientific, and Technical Consulting Services		4%
	Management of Companies and Enterprises		3%
	Computer Systems Design and Related Services		3%
	Building Equipment Contractors		2%
	Agencies, Brokerages, and Other Insurance Related Activities		2%
	Other		83%

Market Research Analysts and Marketing Specialists

$74,672

164,433

19%

Market Research Analysts and Marketing Specialists

Median Salary: $74,672
Job Postings: 164,433
Projected Growth: 19%

Occupation

Job Titles

Skills

Industry

Description

Market Research Analysts and Marketing Specialists research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Projected Growth

Job Title	Job Postings	% of Job Postings
Business Development Representatives	42,307	26%
Marketing Specialists	19,390	12%
Marketing Assistants	16,160	10%
Business Development Specialists	12,041	7%
Digital Marketing Specialists	10,076	6%
Marketing Associates	10,550	6%
Business Development Associates	8,001	5%
Social Media Specialists	7,612	5%
Social Media Coordinators	6,674	4%
Marketing Analysts	3,287	2%
Field Marketing Representatives	3,369	2%
BDC Representatives	2,580	2%
Marketing Consultants	2,383	1%
Email Marketing Specialists	2,821	2%
Product Specialists	2,697	2%
Digital Marketing Analysts	2,142	1%
Content Marketing Specialists	2,372	1%
Product Analysts	2,121	1%
Search Engine Optimization Specialists	2,781	2%
Research Specialists	5,069	3%

Skill	Job Postings	% of Total Postings
Marketing	142,774	63%
Social Media	44,941	20%
Project Management	41,008	18%
Business Development	40,392	18%
Digital Marketing	36,291	16%
Customer Relationship Management	31,596	14%
Analytics	24,841	11%
Sales Prospecting	24,227	11%
Marketing Strategies	23,608	10%
Search Engine Optimization	23,194	10%
Market Research	22,435	10%
Data Analysis	22,400	10%
Key Performance Indicators (KPIs)	20,012	9%
Marketing Communications	19,496	9%
Content Creation	18,947	8%
Google Analytics	18,071	8%
Salesforce	16,871	7%
Business To Business	14,881	7%
Email Marketing	13,974	6%
Selling Techniques	13,395	6%

	Industry	% of Occupation in Industry
	Management, Scientific, and Technical Consulting Services		11%
	Management of Companies and Enterprises		7%
	Computer Systems Design and Related Services		6%
	Advertising, Public Relations, and Related Services		5%
	Software Publishers		3%
	Agencies, Brokerages, and Other Insurance Related Activities		3%
	Other		66%

Employment outlook data is provided by Lightcast and represents labor market trends in the United States. It is not specific to Franklin University graduates or any particular degree level. Franklin University cannot guarantee employment placement, salary level, or career advancement.

MBA-Marketing Knowledge & Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

Executive Leadership & Business Strategy

Clearly articulate the organization’s mission, vision and values, and develop strategic plans for organization-wide implementation
Develop, communicate and implement priorities, goals and objectives in accordance with the strategic plans
Coordinate efforts across business lines and functions, harnessing organizational synergies and ensuring strategic alignment
Create and monitor strategies to ensure long-term financial viability
Identify key metrics and develop reporting systems to measure performance across functional units, identifying growth and efficiency opportunities
Develop organizational core competencies, positioning organizations to create competitive advantages in evolving industries
Oversee product-line strategies, generating prioritized, actionable insights from consumer and industry research
Apply effective change management strategies to help leadership, employees and other stakeholders successfully embrace organizational changes and improve performance

Marketing Management

Review all elements of the marketing mix, including product formulation, price, packaging and promotion to build brand equity and optimize sales, market share and profitability
Implement multi-year brand-category growth strategies, leveraging product development and marketing innovations
Develop and execute annual marketing plans to achieve market share, volume and profit objectives
Create unique and ownable market positions relative to competitors with clear points of differentiation
Leverage the full marketing mix, executing on compelling tactics that ingrain brand position and key differentiators into the minds of target audiences
Determine the most effective media mix across traditional and digital channels, balancing direct response initiatives with building long-term brand equity
Closely monitor and analyze sales volumes, market share trends and competitive activity
Assure effectiveness of marketing programs by completing post-promotion analysis of data, comparing results to established objectives
Collaborate with internal teams to drive success via customer engagement, competitive positioning, pricing and promotional activities
Promote strategic priorities and drive brand reputation through development and management of leadership events and speaking opportunities

Financial & Managerial Accounting

Maintain accounting standards, ensuring compliance with Generally Accepted Accounting Principles (GAAP)
Prepare consolidated financial statements, including balance sheets, income statements and statements of cash flow
Prepare account reconciliation
Consolidate and submit financial transaction reports
Analyze financial statements
Collaborate with business development in tracking and reporting sales efforts
Determine how changes in business and organizational structure impact reporting and operating results
Analyze transactions to identify issues, determine root causes of variances, and recommend appropriate corrective action
Ensure integrity of financial data for decision support and cost accounting systems, maintaining cost standards
Provide costing reports and make recommendations to support change in resource allocations, work methods and materials
Recommend and implement process, systems and reporting improvements to provide more visibility into financial results
Develop and execute cost-effective actions and expense-saving initiatives in support of financial objectives
Use accounting principles and practices to inform and recommend process improvement changes

Human Resource Management

Create top-talent management development and succession planning processes
Attract, recruit and inspire A-list employees who can help drive organizational success
Identify key domestic and international forces impacting the current and future workforce
Develop, coach and train high performance employees and managers to attain high levels of responsibility and performance
Design and implement organizational change strategies to enhance employee motivation and organizational efficiency
Build highly effective teams that work together to solve problems and innovate

Digital Marketing Strategies

Develop digital marketing strategies and leverage digital channels to accomplish campaign goals
Create comprehensive social media strategies, including selecting appropriate social media channels to maximize content delivery
Grow online footprint using viral marketing techniques, such as video, infographics and original content development
Drive and track social media presence across relevant sites and platforms, including LinkedIn, Twitter, YouTube, Facebook and blogs
Stay current with new and emerging social media methods and trends, applying tools and applications to increase customer base and user engagement
Find innovative uses for communications technology, such as web and video conferencing
Serve as the emerging digital channel advocate and subject matter expert, providing thought leadership and influencing cultural change
Drive social engagement marketing initiatives to activate user participation, engagement and retention
Leverage technological advances in digital channels, targeting the right audience with the right message at the right time

Marketing Communication Planning

Strategize and collaborate with cross-functional teams to develop go-to-market strategies supporting current products/services as well as new initiatives
Create marketing strategies that enhance brand awareness,in order to advance organizational objectives
Develop, plan and oversee ongoing market research and data collection, while converting that data into actionable insights for short- and long-term planning

MBA-Marketing Specialization Frequently Asked Questions

What is an MBA with a Specialization in Marketing?

The MBA with a Specialization in Marketing is a theory-to-practice master’s-level program that provides a comprehensive understanding of business alongside hands-on experience with digital marketing tools, marketing communication strategies and analytics.

What can you do with an MBA with a Specialization in Marketing?

With an MBA with a Specialization in Marketing, you’ll grow your expertise in the foundational areas of business while increasing your familiarity with digital marketing tools, marketing communication strategies and analytics. that can prepare you for a variety of positions including advertising director, digital marketing director and corporate communications director.

Why get an MBA with a Specialization in Marketing?

With an MBA with a Specialization in Marketing, you’ll broaden your knowledge of effective marketing communication, planning and implementation; develop marketing strategies and tactics; and lead the integration of existing and emerging technology used in digital marketing.

What makes Franklin’s MBA with a Specialization in Marketing unique?

Franklin’s MBA with a Specialization in Marketing is a 12-month, 100% online program created with input from industry experts. In Franklin’s theory-to-practice program, you’ll learn through a combination of strategic analysis and hands-on projects and be taught by in-field practitioners.

When can I start Franklin’s MBA with a Specialization in Marketing?

Choose from eight start dates each year – fall (August, September and November), spring (January, February and March) or summer (May and June).

How much will my MBA with a Specialization in Marketing cost?

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to get a realistic estimate of exactly how much your degree will cost. Our 2024-2025 tuition rate is $670 per credit hour. Use Franklin’s free MyCost Estimator to get a personalized estimate of your total degree cost. If you have any questions, ask our helpful staff about available financing options and financial aid programs.

How long does it take to get an MBA with a Specialization in Marketing?

Franklin's master's degree programs are specifically designed for busy, working adults -- that means you could finish your MBA with a Specialization in Marketing in as few as 12 months.

Will my MBA with a Specialization in Marketing be designated on my diploma?

Yes. Specializations are designated on diplomas and included on official transcripts.

Will my MBA with a Specialization in Marketing be included on my transcripts?

Yes. Specializations are included on official transcripts and designated on diplomas.

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Class Type

Next Start Date

About Start Dates

Summer 2025

Fall 2025

Spring 2026

Summer 2026

Fall 2026

Spring 2027

Placement Tests

Placement Information

Accreditation

Accreditation Information

Influence customer behavior with an MBA in marketing online

1-Year Online MBA

Leading Industry Strategies

IACBE Accredited

Real-World Experts

No GRE/GMAT Required

Develop, implement and evaluate a digital marketing plan

Nicole C.

MBA Marketing '22

Boost your knowledge of marketing communication fundamentals

Prove your competency with a hands-on project

Learn from in-field experts in instructor-led online sessions

Your MBA degree, your way with Franklin’s FlexFIT Online MBA

Affordable Tuition

Fastest Finish

Partner? Pay Less.

Tuition Guarantee

Highly Recommended

Instructor Led

MBA Program Specializations

Free Master's Toolkit

Know the Total Cost of Your Master’s from Day One

Program Prerequisites

English Language Testing & TOEFL IELTS

From 2023-2033, jobs in Marketing & Communications are expected to increase by 11%

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Projected Growth

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Projected Growth

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Projected Growth

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