Bachelor's Degree in Communications Online

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98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

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B.S. in Communications Courses & Curriculum

120 Semester Hours

Fundamental General Education

English Composition

ENG 120 - College Writing (4)

In this course, students acquire the writing competencies necessary for completing analytical and argumentative papers supported by secondary research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all their courses. The course also emphasizes the elements of critical reading, effective writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of an extended, documented research paper.

Mathematics

MATH 215 - Statistical Concepts (4)

This course introduces you to statistics with applications to various areas. The course covers both descriptive and inferential statistics. Topics included are: sampling techniques, data types, experiments; measures of central tendency, measures of dispersion, graphical displays of data, basic probability concepts, binomial and normal probability distributions, sampling distributions and Central Limit Theorem; confidence intervals, hypothesis tests of a mean, or a proportion for one or two populations, and linear regression.

OR MATH 160 - College Algebra (4)

This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and other selected topics. Note, this course has proctored exam(s).

AND

Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite to MATH 215. Choose MATH 150 Fundamental Algebra as the prerequisite to MATH 160. Course can count as a University Elective.

Social and Behavioral Sciences

6 credits from the following types of courses:
Choose from Anthropology, Economics, Geography, History, Political Science, Psychology, and Sociology. Must select at least two different disciplines to meet requirements.

Science

6 credits from the following types of courses:
Two courses from the Science discipline. One course must have a lab component.

Arts & Humanities

6 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Additional General Education

PF 121 - Basic Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferrable between the two environments. The course includes strategies for time management, goal setting, reading comprehension, and advancing communication skills, including the use of electronic tools to participate in virtual environments.

OR PF 321 - Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

AND

COMM 150 - Interpersonal Communication (4)

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and presentation skills.

OR SPCH 100 - Speech Communication (4)

This basic public-speaking course intends to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing, and listening.

AND

ENG 205 - Business & Professional Writing (4)

This is an advanced composition course focusing on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.

OR ENG 220 - Research Writing: Exploring Professional Identities (4)

This is an intermediate course focusing on the composition of research papers. Students in this course prepare to be active participants in professional discourse communities by examining and practicing the writing conventions associated with their own fields of study and work. By calling attention to the conventions of disciplinary writing, the course also prepares students for upper-division college writing and the special conventions of advanced academic discourse. Course activities include three extended research papers, semi-formal writing addressing interdisciplinary communication, and readings fostering critical engagement with disciplinary conversations.

Professional Core

COMM 202 - Introduction to Mass Media (3)

In this course students learn how to critically engage and make sense of the media around us and become media literate consumers who are knowledgeable and self-critical of mass media content. In addition to introducing students to the use of media, in both contemporary and historical contexts, this course will help students develop the analytical tools that they can use to examine media content, intent, context, and subtext in order to explore what and how we learn from the media, and how media shape our perceptions in regard to race/ethnicity, gender, class, sexuality, geography, and education as well as how media operate and exert their influence on individuals and society.

COMM 205 - Professional Communication (2)

In this course students will learn how to apply principles of intelligent visual design to professional communication and self-presentation. The focus will be on helping students reframe how to look outward to the professional world, and how to get professionals to view them as great employees and collaborators. How do you seek information to better understand organizations and professional opportunities? How do you present yourself to employers or prospective clients? Throughout the course students will receive professional mentoring and participate in an informational interview. Students will enhance their skills in impression management and communication through social media such as Linked In, blogs, and digital portfolios. Each assignment is tailored to fit the students? professional goals and career path. This course is intended for all academic majors.

PBRL 325 - Public Relations (4)

A course in the technique of establishing and maintaining public relations with an examination of the public relations functions of some of the large concerns. Exercises in practical application of public relations techniques are included.

COMM 211 - Theories of Communication (3)

In this course, we address what communication theory is and learn more about several specific theories applied in current communication research. Students analyze communication artifacts like songs and movies, also exploring how theories of communication and media can be useful in practice in the context of relationships and organizations.

AND

MGMT 312 - Principles of Management (4)

This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.

OR PSYC 204 - Principles of Motivation (4)

This course is a systematic study of theories, models, and approaches to motivation. The course includes the development of motivation, as well as neurological aspects of motivation. The student will explore internal and external factors that contribute to motivation and a variety of strategies that can be used to become a successful motivator.

OR MKTG 300 - Marketing (4)

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

Technical Credit

8 credits from the following types of courses:
Computer programming and/or computer literacy, Journalism and Media, Digital Arts or Digital Communication Arts, Graphic design, web development, video game design, video production, and/or video camera use or photography.

Major Area Required

COMM 315 - Communication Ethics (4)

This course examines the strategies involved in effective, ethical communication in professional contexts. Students examine principles of ethical organizational communication and the temporal/cultural/social forces behind those principles, as well as apply reasoning and critical thinking in individual and group assignments. Comparing values and perspectives from diverse cultures, students will respond to cases in an intercultural professional environment.

COMM 335 - Communication in Groups and Teams (4)

The course examines current theories and best practices of working collaboratively in professional contexts. Students apply these concepts to analyze their own work experience, generating strategies for how to improve their performance in work groups. Students will learn basic project management skills and work in online virtual teams to complete a final communication project.

COMM 495 - Communications Capstone (4)

This course gives students the opportunity to apply prior learning to address communications challenges facing organizations today. Leading-edge concepts in influencer marketing and integrated media strategies are introduced, and students apply their learning through case-study-based assignments to produce career-relevant work samples. Students complete their portfolios, demonstrating program learning outcomes and skills relevant to their career goals.

AND

COMM 321 - Organizational Communication (4)

The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizations and critiques of organization communication systems and structures are also presented.

OR COMM 400 - Intercultural Communication (4)

This course provides an overview of issues, processes, and theories involved with communicating with individuals from different cultures. Topics include thinking and communicating in global contexts and professional relationships in diverse environments.

AND

SOCL 335 - Applied Research Methods (4)

Applied Research Methods introduces students to the basic research designs and data collection techniques involved in human subjects? research common to social research environments. After completion of this course, the student should know the basics of social research ethics, the steps of the research process, the strengths and weaknesses of selected types of qualitative and quantitative research strategies, issues of selecting or creating and refining instruments of measurement, how to properly select an appropriate sample of subjects, and how to interpret selected statistical measures utilized in hypothesis testing.

OR DATA 300 - Introduction to Analytics (4)

This course introduces the fundamentals of Business and Data Analytics. Students will learn business problem framing, data wrangling, descriptive and inferential statistics, data visualization, and data storytelling in analytics.

Major Electives

12 credits from the following types of courses:
Students may enroll in any course from any focus area and are not limited to just one area of focus. *Other courses may be accepted as Major Electives upon review by the Program Chair.

AND

Optional Focus Areas include: Human Communication: This focus area prepares students for careers in general management of communication and information across various contexts. Digital Communication: This focus area compliments the foundations of communication covered in the program and emphasizes data-informed digital communications. Health Communication: This focus area complements the foundations of communication covered in the program by helping students understand the healthcare landscape, including major stakeholders and interconnected organizations in public health. Strategic Communication: This focus area complements the foundations of communication covered in the program by helping students connect management perspectives, digital marketing strategies, and promotional tactics that are applied in the strategic communication function. Public Relations (new focus area 2023): This focus area complements the foundations of communication covered in the program by enabling students to develop skills needed for a career in public relations, including audience research, writing press releases and promotional copy, and designing PR campaigns. For the PR focus, complete 12 credit hours at 300 or 400 level in PBRL (e.g.: PBRL 350 – Media Research & Writing (4), PBRL 425 - Media & Crisis Communication (4), PBRL445 - Public Relations & Promotional Strategy (4), or COMM/PBRL 410 Internship (cross-listed with INTE 410).

AND

Students with 90+ credit hours and a cumulative GPA of 3.0 may choose to take a graduate-level course. The following courses are recommended: PUAD 701 - Foundations of Government & Nonprofit Administration (4) MGMT 707 - MBA Foundations (4) MCM 707 - Marketing Communication Foundations (4) PSYC 601 - Introduction to Business Psychology (4)

AND

PR Focus students must complete a minimum of 16 credit hours in PBRL, not including the capstone. Students can meet this requirement by selecting any 300 or 400-level PBRL courses as major electives (e.g.: PBRL 350 – Media Research & Writing (4), PBRL 425 - Media & Crisis Communication (4), PBRL445 - Public Relations & Promotional Strategy (4), or COMM/PBRL 410 Internship (cross-listed with INTE 410)

University Electives

28 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.

Optional Focus Areas

Students can customize their Human Communication focus by choosing 12 semester hours from at least two different disciplines.

AND

12 credits from levels 300-400 in the following subjects: BSAD, COMM, COMP, ENG, HUMN, INFA, ITEC, MKTG, PBRL, PSYC, PUAD, SPM, DATA, AMGT, MGMT, ACCT, FINA.

OR

At least 1 of the following courses:

Digital Communication 2

MKTG 345 - Social Media Marketing (4)

In this course, students will explore and experience the techniques for integrating Social media marketing as an integral component of a robust digital marketing campaign. Through an investigation of tools which include Internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign. Also, by actively engaging in a hands-on simulation, the student will see the results of their social media marketing decisions.

DATA 310 - Data Visualization (4)

This course introduces data visualization fundamentals using the leading visualization tools in the industry and focuses on project-based learning. Students will learn how to develop dashboards and discover insight effectively based on data.

AND

DATA 300 - Introduction to Analytics (4)

This course introduces the fundamentals of Business and Data Analytics. Students will learn business problem framing, data wrangling, descriptive and inferential statistics, data visualization, and data storytelling in analytics.

MKTG 340 - Digital Marketing (4)

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, websites, email, and the evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

MKTG 300 - Marketing (4)

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

OR

At least 1 of the following courses:

Health Communication 1

HIM 150 - Medical Terminology (2)

This course will introduce the foundations of medical terminology nomenclature and use. Emphasis will be on the fundamentals of prefix, word root, and suffix linkages to build a broad medical vocabulary.

COMM 410 - Communications Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

AMGT 440 - Project and Team Management (4)

The focus of this course is on the effective management of projects and the teams responsible for project implementation. This course covers the fundamental theory and practice of project management in an organizational setting. Students learn to apply knowledge, skills, tools, and techniques necessary for effective functioning in a project environment. The course will also provide insights into the management processes related to project team development as well as the project team lifecycle and its dynamics. Accordingly, activities and assignments in this course are designed in alignment with the Project Management Institute’s PMBOK® Guide to help students understand the nature of successful project planning and execution, as well as project team formation and management. Completion of this course can be used as one of the qualifications needed to apply for the Project Management Professional (PMP) certification exam (35 hours of project management education/training).

AND

PUBH 201 - Introduction to Public Health (4)

This course provides a basic introduction to public health concepts and practice by examining the philosophy, purpose, history, organization, functions, tools, activities and results of public health practice at the national, state, and community levels. The course also examines public health occupations and careers. Case studies and a variety of practice-related exercises serve as a basis for learner participation in practical public health problem-solving simulations.

PUBH 250 - Health Behavior (4)

This course will provide students with an overview of how the social and behavioral sciences contribute to primary prevention in the rapidly expanding field of health behavior. Emphasis will be placed on theory-driven approaches that are supported by empirical investigations. Students will acquire a working knowledge of foundational theories used in public health practice as well as the ability to measure key theoretical constructs.

OR

At least 1 of the following courses:

Strategic Communication 1

MGMT 425 - Organizational Change (4)

This course analyzes the forces that drive organizations to change, examines impediments to change, and surveys a range of approaches for making organizational change more effective. Students will develop an understanding of change processes and develop practical skills for becoming an organization change agent.

MGMT 440 - Organizational Culture & Performance (4)

This course focuses on the relationship between an organization's culture and its performance. The challenges and opportunities presented to both leaders and followers in adapting to and implementing organizational cultural change are addressed in this course. The impact culture has as a mediating factor between a leader's style and the effective performance of an organization is examined in this course.

AND

At least 1 of the following courses:

Strategic Communication 2

MKTG 340 - Digital Marketing (4)

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, websites, email, and the evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

MKTG 435 - Digital Marketing Analytics (4)

In this course students will explore the process of analyzing the Internet Data that is obtained from Google Analytics. Marketers want to know if their websites are attracting visitors and whether or not their investment is paying off. With web analytics, you can identify website trends. You will also understand how visitors interact with your website. You can identify the navigational paths or problems that prevent visitors from completing their conversion goals. By segmenting visitors, you can also find out how profitable your search marketing campaigns are across search engines.

AND

At least 1 of the following courses:

Strategic Communication 3

PBRL 425 - Media & Crisis Communication (4)

Today’s public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, you will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokesperson and manage the media, while maintaining the organization’s reputation.

PBRL 445 - Public Relations & Promotional Strategy (4)

In this course students will research, develop, and implement persuasive public relations campaign strategies appropriate to corporate, governmental, and/or not-for-profit organizations. This advanced course is designed for professionals who require specialized skills in public relations and promotional communication.

COMM 410 - Communications Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

Additional Requirements

All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Academic Minors

Microcredentials Align with Job Essentials

In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.

Learn More

B.S. Communications Program Details

Tuition Costs

2024 - 2025 Tuition	Cost Per Credit
Standard tuition	$398
B.S. in Nursing	$298
Current service members	$250
International students	$526

Program Learning Outcomes

A learning outcome map functions as a roadmap to help guide students' progress through their program of study. Click HERE to view the B.S. Communications matrix.

Degree Requirements

1. To be awarded an undergraduate degree, students must:

Successfully complete all courses required in the major program, including:
General Education
Business or Professional Core
Major Area and Elective Courses
Technical transfer credit (for specific degree completion programs only)

2. Meet these grade point average (GPA) requirements:

All students must attain a minimum Franklin University cumulative GPA of 2.00
All students must attain a minimum GPA of 2.25 in the major area, and each major area course must be completed with a grade of “C” or better to count toward degree requirements

3. Complete the residency requirement

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.

4. Complete the payment of all requisite tuition and fees

5. Not be under disciplinary dismissal due to academic dishonesty or a violation of the Student Code of Conduct

Program Chairs and Academic Advisors are available for consultation to provide information and guidance regarding the selection of courses, the accuracy of schedules, and the transfer process. However, students are responsible for understanding and meeting the degree requirements of their major program or degree and for planning schedules accordingly.

Overall Residency Requirements

Students seeking a bachelor’s degree must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree. Students seeking an associate’s degree must earn 20 credit hours overall in residence at Franklin University to be eligible for a degree.

Course Level Requirements

A student must have 40 credit hours overall that are equivalent to 300/400 level Franklin University courses for a bachelor’s degree. A student must have a minimum of 12 credit hours of courses that are equivalent to 200 level or above for an associate’s degree.

Business Core Requirements

Majors that have Business Core requirements are Accounting, Applied Management, Business Administration, Business Economics, Business Forensics, Energy Management, Entrepreneurship, Financial Management, Financial Planning, Forensic Accounting, Human Resources Management, Information Systems Auditing, Logistics Management, Management & Leadership, Marketing, Operations & Supply Chain Management, and Risk Management & Insurance. The Business Core is the foundation of the related academic disciplines appropriate for a baccalaureate degree in business. The purpose of the Business Core is to provide students with a conceptual understanding of organizations, how the functional areas interrelate to achieve organizational goals, and how to apply professional decision-making competencies and technical skills in today’s environment. After completing the Business Core, graduates will be able to:

analyze an organization’s accounting information in order to develop sound business decisions
identify and apply valuation models relevant to an organization’s financial decisions
identify the impact of forces influencing the major functional areas of business (e.g., ethical, legal, technological, economic, global and social)
apply marketing activities to the delivery of goods and services in business-to-business and business-to-consumer markets
apply interpersonal and resource management skills to enhance business success

Business Principles (BSAD 110) is a Business Core prerequisite. Transfer students with the equivalent of four business courses are not required to take Business Principles.

Major Area Requirements

A student must have 20 credit hours in the major area that are equivalent to 300/400 major level Franklin courses for a bachelor’s degree. A student must have 12 hours of major area courses that are equivalent to 200 level or above for an associate’s degree. A minimum 2.25 GPA is required in the major area for students enrolled in either the associate’s or bachelor’s degree programs, and each major course must be completed with a grade of “C” or better to count toward degree requirements.

Capstone Requirement

Every major has a capstone experience for which credit cannot be transferred into the University. This is a Franklin course designed to integrate and assess the learning outcomes specific to each major as a whole. This course should be taken as the last major course. If, given the academic scheduling process and the student’s projected graduation date, this is not possible, then the student should have Senior Standing (90 or more credit hours), plus the skill-based General Education courses (COMM, SPCH, WRIT, MATH, COMP), all business or professional core courses, and the capstone prerequisite courses.

Subsequent Degree Requirements

Students pursuing subsequent bachelor’s degrees must earn in residency at Franklin University a minimum of 30 credit hours at the 200 level or above, of which a minimum of 16 credit hours must be major area courses equivalent to 300/400 level courses.

Additional Degree Requirements

Students seeking an additional bachelor’s (or associate’s) degree must successfully complete a minimum of 30 credit hours (including the major requirements) beyond the first bachelor’s (or associate’s) degree. (See the “Subsequent Degree” section of the Academic Bulletin.)

Transfer Credit

Transfer credit and credit awarded on standardized exams, proficiency exams or portfolio credit awarded by another institution will not count toward the residency requirement at Franklin University. Credit awarded based on proficiency examination or portfolio evaluation conducted by Franklin University may apply as appropriate major area credit, but will not reduce the hours required toward the residency requirement.

Admission Requirements

A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

Has provided official documentation of graduation from an accredited high school or its equivalent (see Documentation Required below), or
Has an associate, bachelor or master’s degree from an institutionally (formerly regionally) accredited institution of higher education, an institution recognized as a candidate for accreditation, or an institution recognized by the Council of Higher Education Accreditation

Documentation Required

Documentation of high school graduation or equivalence - required for applicants who are transferring fewer than 60 semester hours that apply towards a Franklin degree.
If the student has transferable hours of 60 credit hours or more from an institutionally (formerly regionally) accredited institution of higher education, then they will not have to provide a high school diploma or equivalence. Acceptable forms of documentation of high school graduation or high school equivalence for undergraduate admission must include one of the following:

Official high school transcript listing the date of graduation
Official GED certificate
Official documentation of having passed a State High School Equivalency examination
Official documentation of a home school completion certificate/transcript
Official transcripts from all educational institutions (college, universities, professional schools, etc.) previously enrolled in, regardless if credit was earned.

A student classified as degree seeking will not be permitted to register for courses until all transcripts are received and placement tests completed (see specific requirements under “Placement Testing”).

Admission Process

Admission procedures should be started early to maximize scheduling options and financial planning. Learn more about the undergraduate admission process.

English Language Proficiency Requirements

Prospective students must demonstrate English Language Proficiency. The requirement is met through any of the following:

The applicant is a citizen of a country where English is the official language.
he applicant has received a bachelor’s degree (or higher) from an institution located in an English-speaking country in which the courses were taught in English.
The applicant has earned appropriate scores on language proficiency exams taken within the last two years, as listed below.

Undergraduate face-to-face: Students must earn a minimum overall TOEFL score of 500 (paper-based), 60 (Internet-based), 5.5 IELTS, ACCUPLACER ESL 259, or Cambridge 160 with at least the following scores on each of the exam subsections. Prior to registration, students will be given a language placement exam to determine whether ESL studies are required.

	TOEFL	IELTS	ACCUPLACER	Cambridge English Scale
Reading	15/30	5.5	85	160
Writing	15/30	5.5	4	160
Listening	15/30	5.5	85	160
Speaking	15/30	5.5	n/a	160
Sentence Meaning	n/a	n/a	85	n/a

Global or Online International students must take Reading Comprehension and Writing placement exams.

Students must earn a minimum overall TOEFL score of 550 (paper-based) /79 (Internet-based), 6.5 IELTS, ACCUPLACER ESL® 105, or Cambridge 180 with at least the following scores on each of the exam subsections.

	TOEFL	IELTS	ACCUPLACER	Cambridge English Scale
Reading	20/30	6.5	00	180
Writing	20/30	6.5	5	180

ACCUPLACER Assessments for Admission

Prospective students may demonstrate English language proficiency through the ACCUPLACER ESL® examinations administered by Franklin University. The ACCUPLACER ESL® suite of examinations are internet-based, computer-adaptive assessments designed to properly assess students’ English language competencies.
Testing fees and any related administrative or proctor fee will be assessed for the administration of the
ACCUPLACER examinations. Students are also responsible for all fees incurred for retake examinations.
Students who do not meet the minimum score requirements may retake the examination(s) once within a two-week period. Subsequent examination retakes will be considered after a three month waiting period. Passing scores will remain valid with Franklin University for a period of two years.
All ACCUPLACER examinations must be administered by an approved proctor that meets specific criteria, as defined by our proctor expectations. An alternative to finding a proctor in your area is Virtual, an online proctoring service, approved by ACCUPLACER. For additional information, contact the Office of International Students and Programs.

Program Advisory Board

The University employs a team approach to planning, developing and maintaining its academic curriculum. An essential element of this process – and a key to the institution’s quality assurance practices – is the Program Advisory Board (and the associated Alumni Advisory Board). A diverse array of business and industry leaders make up these discipline-specific boards that provide guidance on theory-to-practice ideas, global business perspectives, and emerging topics in the field. Each academic year, Program Advisory Boards meet with Division Chairs and faculty for lively and engaged conversations, thus bringing members’ substantial professional experience and expertise into the classroom. In addition, some Division Chairs elect to engage Program Advisory Board members in the assessment of academic program outcomes.

Name	Organization	Title
Lachandra Baker	Lachandra B. Baker Edutainment Llc	Founder + Lead Consultant
Douglas Edwards	Ologie, LLC	Exec. Strategic Director
Annie Gallagher	Gallagher Consulting Group, Inc.	President
Chevonne Harris
Niccole Hyatt	Franklin University	Mgr., Client Partnerships
Sue Jablonski	Ohio Health	Sr. VP, Chief Mktg., Comm. Officer
Patrick Jarvis	Battelle	Sr. VP, Mktg. + Comm.
Christopher Jones	Warhol & Wall St.	COO
Marie Keister	Murphy Epson	President
Donna Teach	Nationwide Children's Hospital	Chief Mktg. + Comm. Officer

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Employment Outlook

19%

From 2022-2032, jobs in Marketing & Communications are expected to increase by 19%

Occupation

Median Salary (2022)

Job Postings (2022)

Projected Growth (2022-2032)

Occupation

Advertising and Promotions Managers

$127,837

9,077

14%

Advertising and Promotions Managers

Median Salary: $127,837
Job Postings: 9,077
Projected Growth: 14%

Occupation

Job Titles

Skills

Industry

Description

Advertising and Promotions Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Projected Growth

Job Title	Job Postings	% of Job Postings
Digital Marketing Coordinators	3,595	40%
Advertising Managers	704	8%
Campaign Managers	728	8%
Digital Advertising Managers	533	6%
Promotions Directors	453	5%
Advertising and Marketing Managers	350	4%
Campaign Planners	185	2%
Digital Advertising Directors	343	4%
Ad Operations Managers	175	2%
Traffic Directors	178	2%
Coalition Coordinators	187	2%
Advertising Creative Directors	253	3%
Campaign Project Managers	122	1%
Campaign Strategists	111	1%
Advertising Campaign Managers	318	4%
Advertising Directors	157	2%
Advertising Operations Managers	157	2%
Group Supervisors	325	4%
Healthcare Managers	89	1%
Directors of Advertising	114	1%

Skill	Job Postings	% of Total Postings
Marketing	4,655	60%
Digital Marketing	2,422	31%
Project Management	1,996	26%
Social Media	1,576	20%
Analytics	1,117	14%
Digital Advertising	1,090	14%
Search Engine Optimization	990	13%
Google Analytics	890	12%
Key Performance Indicators (KPIs)	880	11%
Customer Relationship Management	711	9%
Email Marketing	662	9%
Workflow Management	637	8%
Adobe Photoshop	619	8%
Advertising Campaigns	617	8%
Search Engine Marketing	615	8%
Marketing Strategies	612	8%
Data Analysis	603	8%
Advertisement	590	8%
Agile Methodology	572	7%
Marketing Communications	553	7%

	Industry	% of Occupation in Industry
	Advertising, Public Relations, and Related Services		43%
	Management of Companies and Enterprises		11%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		6%
	Newspaper, Periodical, Book, and Directory Publishers		5%
	Management, Scientific, and Technical Consulting Services		4%
	Web Search Portals, Libraries, Archives, and Other Information Services		3%
	Other		29%

Technical Writers

$79,955

74,084

15%

Technical Writers

Median Salary: $79,955
Job Postings: 74,084
Projected Growth: 15%

Occupation

Job Titles

Skills

Industry

Description

Technical Writers write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

Projected Growth

Job Title	Job Postings	% of Job Postings
Technical Writers	44,594	60%
Proposal Writers	8,271	11%
Medical Writers	4,905	7%
Technical Writers/Editors	2,463	3%
Proposal Coordinators	1,565	2%
Principals	1,136	2%
Specification Writers	1,051	1%
Report Writers	1,441	2%
Technical Proposal Writers	896	1%
Procedure Writers	1,358	2%
IT Technical Writers	986	1%
Technical Writer Interns	927	1%
RFP Writers	678	1%
Technical Documentation Writers	838	1%
Contract Technical Writers	561	1%
Clinical Study Managers	358	1%
Technical Content Writers	740	1%
Lead Technical Writers	437	1%
Engineering Technical Writers	474	1%
Grants Management Specialists	405	1%

Skill	Job Postings	% of Total Postings
Technical Writing	18,684	42%
Project Management	10,227	23%
Technical Documentation	8,716	19%
Templates	7,227	16%
Marketing	6,523	15%
Proofreading	5,545	12%
Journalism	5,476	12%
Request For Proposal	5,397	12%
Microsoft SharePoint	4,898	11%
Technical Communication	4,260	9%
Medical Writing	4,251	9%
Software Documentation	4,132	9%
Workflow Management	4,057	9%
Agile Methodology	3,992	9%
Microsoft Visio	3,800	8%
Standard Operating Procedure	3,788	8%
Style Guides	3,512	8%
Computer Science	3,472	8%
Proposal Writing	3,310	7%
Proposal Development	3,092	7%

	Industry	% of Occupation in Industry
	Computer Systems Design and Related Services		20%
	Management, Scientific, and Technical Consulting Services		8%
	Employment Services		8%
	Scientific Research and Development Services		7%
	Architectural, Engineering, and Related Services		6%
	Software Publishers		5%
	Other		47%

Writers and Authors

$73,154

101,787

16%

Writers and Authors

Median Salary: $73,154
Job Postings: 101,787
Projected Growth: 16%

Occupation

Job Titles

Skills

Industry

Description

Writers and Authors originate and prepare written material, such as scripts, stories, advertisements, and other material.

Projected Growth

Job Title	Job Postings	% of Job Postings
Copywriters	30,535	30%
Blog Writers	6,904	7%
Content Writers	23,919	24%
Article Writers	9,297	9%
Marketing Copywriters	2,699	3%
Writers	2,825	3%
UX Writers	1,700	2%
Customs Entry Writers	5,299	5%
Marketing Writers	1,248	1%
UX Copywriters	825	1%
Creative Copywriters	1,228	1%
Grant Writers	1,013	1%
Service Writers	9,060	9%
Digital Copywriters	972	1%
Marketing Content Writers	833	1%
Scientific Writers	710	1%
Digital Content Writers	785	1%
Digital Advertising Specialists	774	1%
Brand Copywriters	581	1%
Communications Writers	580	1%

Skill	Job Postings	% of Total Postings
Copywriting	17,581	37%
Marketing	16,394	35%
Proofreading	12,250	26%
Social Media	10,563	23%
Journalism	9,446	20%
Target Audience	8,027	17%
Search Engine Optimization	7,689	16%
Content Creation	6,300	13%
Punctuation And Capitalization	5,739	12%
Fact Checking	5,464	12%
Project Management	5,337	11%
Blogger (Service)	4,559	10%
Style Guides	3,453	7%
Blogs	3,384	7%
Advertisement	2,967	6%
Newsletters	2,917	6%
Digital Marketing	2,789	6%
Business To Business	2,713	6%
Content Strategy	2,675	6%
User Experience (UX)	2,632	6%

	Industry	% of Occupation in Industry
	Advertising, Public Relations, and Related Services		16%
	Newspaper, Periodical, Book, and Directory Publishers		10%
	Independent Artists, Writers, and Performers		10%
	Management, Scientific, and Technical Consulting Services		9%
	Motion Picture and Video Industries		8%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		5%
	Other		42%

Editors

$73,091

40,782

8%

Editors

Median Salary: $73,091
Job Postings: 40,782
Projected Growth: 8%

Occupation

Job Titles

Skills

Industry

Description

Editors plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

Projected Growth

Job Title	Job Postings	% of Job Postings
Editors	6,860	17%
Copy Editors	4,372	11%
Managing Editors	3,116	8%
Technical Editors	2,233	6%
Editorial Assistants	3,201	8%
News Editors	2,035	5%
Content Editors	2,620	6%
Writers/Editors	2,966	7%
Assignment Editors	2,446	6%
Lead Assistant Editors	1,807	4%
Associate Editorial Directors	1,630	4%
Photo Editors	1,774	4%
Digital Editors	722	2%
Medical Editors	867	2%
Production Editors	715	2%
Copywriters/Editors	1,175	3%
Editors-in-Chief	716	2%
Magazine Editors	520	1%
Sports Editors	446	1%
Acquisitions Editors	561	1%

Skill	Job Postings	% of Total Postings
Journalism	10,694	32%
Proofreading	6,630	20%
Marketing	6,616	20%
Copy Editing	5,959	18%
Social Media	4,932	15%
Search Engine Optimization	4,619	14%
Project Management	4,428	13%
Content Creation	4,118	12%
Content Editing	3,946	12%
Workflow Management	3,900	12%
Style Guides	3,346	10%
Newsletters	3,266	10%
Adobe Photoshop	2,809	8%
AP Stylebook	2,583	8%
Punctuation And Capitalization	2,549	8%
Storytelling	2,070	6%
Analytics	1,937	6%
Digital Publishing	1,804	5%
Adobe InDesign	1,660	5%
Photography	1,641	5%

	Industry	% of Occupation in Industry
	Newspaper, Periodical, Book, and Directory Publishers		39%
	Motion Picture and Video Industries		10%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		8%
	Advertising, Public Relations, and Related Services		5%
	Management, Scientific, and Technical Consulting Services		4%
	Religious Organizations		3%
	Other		30%

Market Research Analysts and Marketing Specialists

$68,224

280,457

25%

Market Research Analysts and Marketing Specialists

Median Salary: $68,224
Job Postings: 280,457
Projected Growth: 25%

Occupation

Job Titles

Skills

Industry

Description

Market Research Analysts and Marketing Specialists research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Projected Growth

Job Title	Job Postings	% of Job Postings
Marketing Coordinators	54,827	20%
Marketing Specialists	34,121	12%
Marketing Assistants	29,261	10%
Social Media Managers	31,755	11%
Digital Marketing Specialists	20,402	7%
Marketing Associates	15,498	6%
Social Media Specialists	20,672	7%
Social Media Coordinators	17,128	6%
Marketing Analysts	8,040	3%
Business Development Associates	7,380	3%
Event Marketers	4,807	2%
Email Marketing Specialists	5,519	2%
Sales Operations Analysts	4,211	2%
Search Engine Optimization Specialists	5,245	2%
Marketing Data Analysts	3,608	1%
Social Media Evaluators	2,661	1%
Proposal Coordinators	3,921	1%
Sales Analysts	3,923	1%
Product Analysts	4,182	2%
Digital Marketing Analysts	3,296	1%

Skill	Job Postings	% of Total Postings
Marketing	215,558	69%
Social Media	90,755	29%
Project Management	61,325	20%
Digital Marketing	56,740	18%
Instagram	40,195	13%
Search Engine Optimization	39,820	13%
Analytics	39,410	13%
Customer Relationship Management	37,227	12%
Marketing Strategies	32,807	11%
Data Analysis	31,720	10%
Google Analytics	31,627	10%
Key Performance Indicators (KPIs)	31,327	10%
Marketing Communications	30,425	10%
Content Creation	29,223	9%
Market Research	27,832	9%
Social Media Marketing	27,713	9%
Marketing Materials	24,836	8%
Adobe Photoshop	23,649	8%
Email Marketing	23,624	8%
Salesforce	23,602	8%

	Industry	% of Occupation in Industry
	Management, Scientific, and Technical Consulting Services		12%
	Management of Companies and Enterprises		8%
	Computer Systems Design and Related Services		5%
	Advertising, Public Relations, and Related Services		5%
	Software Publishers		3%
	Agencies, Brokerages, and Other Insurance Related Activities		3%
	Other		65%

Occupation

Job Titles

Skills

Industry

Description

Public Relations Specialists promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Projected Growth

Job Title	Job Postings	% of Job Postings
Communications Specialists	24,563	23%
Communications Coordinators	11,257	11%
Content Strategists	6,074	6%
Marketing Communications Specialists	7,239	7%
Customer Success Specialists	7,130	7%
Content Marketing Specialists	4,228	4%
Public Relations Specialists	4,333	4%
Communications Associates	5,418	5%
Content Specialists	3,447	3%
Media Buyers	3,620	3%
Media Planners	3,271	3%
Marketing Communications Coordinators	3,882	4%
Public Affairs Specialists	2,649	3%
Demand Generation Managers	2,327	2%
Communications Assistants	4,000	4%
Communications Representatives	2,477	2%
Media Coordinators	1,859	2%
Community Relations Coordinators	2,452	2%
Internal Communications Specialists	2,437	2%
Promotions Assistants	2,551	2%

Skill	Job Postings	% of Total Postings
Marketing	58,367	47%
Public Relations	30,448	24%
Social Media	25,749	21%
Project Management	25,455	20%
Journalism	22,016	18%
Newsletters	17,918	14%
Press Releases	17,274	14%
Content Creation	15,323	12%
Marketing Communications	14,051	11%
Media Relations	12,298	10%
Proofreading	11,110	9%
Internal Communications	10,471	8%
Graphic Design	10,049	8%
Digital Marketing	8,897	7%
Adobe Photoshop	8,871	7%
Strategic Communication	8,427	7%
Search Engine Optimization	8,408	7%
Analytics	8,346	7%
Branding	7,671	6%
Corporate Communications	7,529	6%

	Industry	% of Occupation in Industry
	Advertising, Public Relations, and Related Services		14%
	Business, Professional, Labor, Political, and Similar Organizations		6%
	Religious Organizations		5%
	Local Government, Excluding Education and Hospitals		5%
	Education and Hospitals (State Government)		5%
	Management of Companies and Enterprises		4%
	Other		62%

Occupation

Job Titles

Skills

Industry

Description

News Analysts, Reporters, and Journalists narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.

Projected Growth

Job Title	Job Postings	% of Job Postings
Reporters	9,014	20%
Multimedia Journalists	9,009	20%
News Reporters	3,407	8%
Staff Writers	2,153	5%
News Anchors	1,860	4%
Anchors	1,825	4%
Anchors/Reporters	2,186	5%
General Assignment Reporters	1,385	3%
Sports Reporters	1,379	3%
News Anchors/Reporters	1,285	3%
Investigative Reporters	1,239	3%
News Writers	624	1%
News Directors	1,171	3%
Digital Reporters	1,034	2%
Multi-Skilled Operators	3,075	7%
Morning News Anchors	810	2%
Breaking News Reporters	1,070	2%
Journalists	1,179	3%
Cooks/Cashiers	949	2%
Sports Anchors/Reporters	978	2%

Skill	Job Postings	% of Total Postings
Journalism	13,596	53%
News Stories	5,205	20%
Social Media	5,065	20%
Storytelling	2,879	11%
Content Creation	2,702	11%
News Anchoring	2,548	10%
News Reporting	2,474	10%
Broadcasting	2,403	9%
AP Stylebook	2,263	9%
News Editing	2,046	8%
Videography	1,789	7%
Office Equipment	1,741	7%
News Coverage	1,727	7%
Photography	1,572	6%
Live Reporting	1,535	6%
Search Engine Optimization	1,430	6%
Punctuation And Capitalization	1,383	5%
Marketing	1,228	5%
Market Size	1,216	5%
Workflow Management	1,201	5%

	Industry	% of Occupation in Industry
	Newspaper, Periodical, Book, and Directory Publishers		40%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		29%
	Radio and Television Broadcasting Stations		23%
	Motion Picture and Video Industries		2%
	Education and Hospitals (State Government)		1%
	Advertising, Public Relations, and Related Services		1%
	Other		4%

Occupation

Job Titles

Skills

Industry

Description

Proofreaders and Copy Markers read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.

Projected Growth

Job Title	Job Postings	% of Job Postings
Proofreaders	5,519	67%
Content Coordinators	1,413	17%
Typesetters	123	2%
Legal Proofreaders	414	5%
Braillists	73	1%
Creative Coordinators	58	1%
Video Coordinators	53	1%
Online Content Coordinators	39	1%
Copy Coordinators	27	0%
Proofreaders/Editors	32	0%
Archive Managers	49	1%
Graphic Designers/Typesetters	11	0%
Brand Coordinators	15	0%
Multimedia Coordinators	15	0%
Proofers	322	4%
Translators/Proofreaders	12	0%
Key Holders	6	0%
Technical Coordinators	10	0%
Athletic Coordinators	22	0%
Elementary Coordinators	10	0%

Skill	Job Postings	% of Total Postings

	Industry	% of Occupation in Industry
	Newspaper, Periodical, Book, and Directory Publishers		29%
	Employment Services		9%
	Advertising, Public Relations, and Related Services		7%
	Business Support Services		5%
	Religious Organizations		5%
	Management, Scientific, and Technical Consulting Services		5%
	Other		42%

Occupation

Job Titles

Skills

Industry

Description

Broadcast Announcers and Radio Disc Jockeys speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.

Projected Growth

Job Title	Job Postings	% of Job Postings
Community Liaisons	4,874	40%
Network Analysts	587	5%
Permitting Coordinators	679	6%
Permitting Specialists	895	7%
On-Air Talents	836	7%
Sports Directors	941	8%
Network Leads	399	3%
On-Air Personalities	651	5%
Announcers	506	4%
Radio Personalities	763	6%
IT Network Managers	177	1%
School Community Liaisons	239	2%
IT Network Analysts	106	1%
Public Address Announcers	101	1%
Radio Announcers	110	1%
Morning Show Hosts	135	1%
Broadcasters	83	1%
Family Liaisons	129	1%
Producers/on-Air Talents	49	0%
Directors of Evaluation	33	0%

Skill	Job Postings	% of Total Postings
Marketing	880	15%
Hospice	569	10%
Social Media	469	8%
Broadcasting	436	7%
Journalism	408	7%
Healthcare Industry Knowledge	344	6%
Project Management	310	5%
Public Relations	255	4%
Home Health Care	243	4%
Pronunciation	226	4%
Adobe Audition	218	4%
Office Equipment	192	3%
Social Work	189	3%
Brand Awareness	164	3%
Community Outreach	154	3%
Blogs	152	3%
Business Development	152	3%
Land Zoning	140	2%
Content Creation	129	2%
Sales Planning	118	2%

	Industry	% of Occupation in Industry
	Radio and Television Broadcasting Stations		58%
	Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers		31%
	Spectator Sports		4%
	Independent Artists, Writers, and Performers		2%
	Education and Hospitals (State Government)		1%
	Motion Picture and Video Industries		1%
	Other		4%

Source: Employment Outlook data is provided by Lightcast. Franklin University cannot guarantee employment placement, salary level, or career advancement.

Communications Knowledge & Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

Communications Planning

Prepare and maintain communication plans for new initiatives, programs, or products.
Demonstrate digital and informational literacies relevant to the practice of communication and media.
Create promotional communication and media messaging using mixed media.
Partner with senior leadership to develop comprehensive, measurable communication plans in support of business goals.
Create and conduct surveys in order to solicit information, views, attitudes, concerns, needs, or priorities from an intended audience.
Solve communication issues through critical and creative thinking.
Conduct communications audits in order to monitor communication plan effectiveness.
Perform competitive analyses with a focus on communication strategies and tactics.
Use new and emerging technologies to maximize message effectiveness.

Internal Communications

Develop integrated plans that engage employees and support a company’s strategic direction.
Understand how communications is affected by technology, corporate culture, leadership, teamwork, ethics, and diversity.
Build and manage collaborative communications environments that foster creativity and enhance organizational synergies.
Implement company-wide strategies that share a company’s vision, goals, and objectives, influencing a positive work culture.
Collaborate with internal teams to develop and direct programs that enhance communications at all levels of an organization.
Shape and lead an integrated internal communications program, ensuring the delivery of cohesive and consistent messaging.

Marketing Communications

Write persuasive sales and marketing collateral in both print and online formats.
Design communication and marketing materials, such as sales sheets, brochures, and presentations.
Develop creative solutions to promote an organization and enhance its public image.
Work with internal departments to establish and execute communications efforts, and build relationships with external constituent groups.

Message Development

Identify and develop key messages, positioning, and outreach strategies with the ability to penetrate marketplace noise.
Craft clear, precise, and ethical messages for specific audiences.
Ensure consistency of key messages for programs across multiple mediums.
Provide rich, well-sourced content for a variety of mediums.
Understand how people think and how to create language that effectively communicates to various audience segments.
Create effective business proposals, summaries, research reports, and instructional manuals.

Audience Research

Identify audience needs by employing surveys, focus groups, and one-on-one meetings.
Conduct comprehensive audience analyses using both qualitative and quantitative research techniques.
Use Microsoft Excel, PowerPoint, and Word to “tell a story using data” in a way that is contextual, correct, and concise.
Interpret and document data collection results through graphic illustration and other special formats.
Systematically organize knowledge and content for precise communication.
Conduct and present applied research findings.
Understand differences among various cultural audiences and how they influence communication strategies.

Digital Communications

Be adept with graphic design, social media, and other useful web tools.
Use new technologies to maximize the effectiveness of communication plans.
Design marketing material using visual problem-solving skills.
Develop and maintain editorial calendars for a global communications rollout.
Participate in the creative process of graphic design.
Direct branding and content for internal and external websites.
Tell visual stories through photography or video.

Communications Coaching

Apply listening and verbal messaging skills to become a key resource for organizational leadership.
Prepare customized presentation materials for managers, leaders, and others.
Provide counsel to business leaders to assure consistency of strategic direction.
Use relationships, persuasion, and conflict management skills to impact teams and organizations.
Engage in and deliver confident, persuasive public speeches, talks, and presentations.

Get College Credit for What You Already Know

Communications Degree Frequently Asked Questions

How long does it take to get a Communications degree?

Congratulations on wanting to finish your degree. At Franklin, we make it easy and convenient for busy, working adults to complete their bachelor's degree program alongside other commitments. Typically, a bachelor’s degree takes about 4 years of full-time study from start to finish. However, Franklin’s generous transfer policy can help you finish faster. Visit MyTransfer Credit to see how your previously earned credits can save you time toward your bachelor’s.

When can I start a Communications degree?

Franklin makes getting started easy and convenient. We offer three trimesters every year, with start dates within each. Talk to your admissions advisor to find the start date that works best for you.

How much will my Communications degree cost?

Franklin University offers a quality education at a competitive cost so you can afford to invest in your future. Our per credit hour tuition rates (vs. per year or per term rates) enable you to get a realistic estimate of exactly how much your degree will cost - especially once you've factored in transfer credit. Our 2024-2025 tuition rate is $398 per credit hour and with our tuition guarantee, you can lock-in your tuition rate from your first term through graduation. Ask our helpful staff about available financing options and financial aid programs. Visit MyTransfer Credit to see how transfer credits could help you save time and money.

What is a Communications degree?

The bachelor's of science in Communications degree program is a four-year undergraduate degree program with an emphasis on strategic communication. With Franklin University's B.S. Communications, you'll develop your writing, critical thinking and interpersonal skills, and learn how to leverage technology to overcome communication challenges.

What can you do with a Communications degree?

With a B.S. Communications from Franklin, you'll be prepared for a wide variety of mid-level roles, including copywriter, communications manager, interactive communications manager, marketing manager or public information officer.

Why get a Communications degree?

There are plenty of good reasons to earn this degree, including opening yourself up to advanced career opportunities. One of the most compelling reasons, however, is what your coursework can do for you before graduation. Many of our B.S. Communications degree program students say they begin to apply the skills and strategies they learn at Franklin to their current organization -- well before completion -- improving everything from event planning to social media strategies to communication effectiveness.

What makes Franklin’s Communications degree unique?

Not only is Franklin University's B.S. Communications degree program relevant and flexible, our partnerships with community colleges make transferring your associate degree credits virtually hassle-free. And, with this degree program, we include a wide range of relevant skills and experiences in a short amount of total coursework. That means you become familiar with the most important communication tools and methodologies while you learn. As a result, our graduates say they're able to adapt more quickly and seamlessly to evolving technology and communication trends.

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From 2022-2032, jobs in Marketing & Communications are expected to increase by 19%

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Projected Growth

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

Description

Projected Growth

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