b'A WINNING COMBINATION:FOCUS ON 4PS BENEFITS STUDENTS, PARTNERSFranklin University creates access andProductsustainability using the principles of good economic and financial management in order to provide the resources and services that helpIn higher education, product is the equivalent of degrees offered and available areas of study. Often, individuals, organizations and communitiesinstitutions expand their product lines by adding increase educational attainment. Using theadditional majors. However, at Franklin, we also take our cues from the business world and apply product four Ps of marketing as a model, the Universitybroadly to academic programs by considering the considers product, price, place and promotion instructure of academic programs as part of the product. Structural elements that we take pride planning its strategic growth initiatives to betterin include transferability, which helps the 80% of align with the needs of students and employers. students who matriculate to Franklin from other institutions apply as many previously earned credits toward their degree as possible. STRATEGIC FOCUSRecognizing the need to honor learning that takes place outside the classroom, the University also awards credit for professional training and certificates (prior ON THE 4PS HASlearning credit) toward degree programs in order to lower degree cost and completion time. To adapt to the needs of learners, Franklin added microcredentials, POSITIONED THEskill-specific courses and certificates designed toopen the door to a new career or advancementquickly and without the commitment of a degree UNIVERSITY TOprogram. Not only are students able to reap rewardsof microcredentials in the short term, they are also able to transfer them in or continue to build on MEET THE NEEDSearned credit toward a degree. OF STUDENTS AND PricePARTNERS, WHICH Franklin University views price beyond its institutional HAS RESULTEDneeds and instead considers external fixed points, such as IRS guidelines for tax deductions, Pell Grant maximums and $0 out-of-pocket targets, to minimize IN DOUBLE-DIGITcost. Rather than using a one-size-fits-all discount model, Franklin focuses on how students, employers or sponsoring organizations perceive the total cost GROWTH DURINGand works to align the cost of our programs with those numbers. One example of an aligned pricing model includes Franklins Earn + Learn program that AND AFTER THEhelps partner organizations build workforce expertise while providing associates the opportunity to earnan in-demand masters degree from Franklin withPANDEMIC. $0 out-of-pocket costs in combination withmaximum ($5,250) tuition reimbursement.12 Clocktower | A Winning Combination'