What Do Field Marketing Managers Do?
Wondering what the job is really like for field marketing managers?
You've come to the right place.
Keep reading to find detailed information about what field marketing managers do, including the type of work they are tasked with on a daily basis, industries in which they work, and the specific skills needed for a successful career.
Field Marketing Managers Overview & Description
Let's get started with the basics about field marketing managers by taking a look at a simple description and popular job titles.
Field Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Popular Job Titles For Field Marketing Managers
Sample of Reported Job Titles
- Product Managers
- Marketing Managers
- Marketing Product Managers
- Digital Marketing Managers
- Directors of Product Management
- Directors of Marketing
- Technical Product Managers
- Digital Product Managers
- Category Managers
- Marketing Directors
- Associate Product Managers
- Field Marketing Managers
Read on for insight into the industries where the highest concentration of jobs for field marketing managers can be found.
Best Industries for Field Marketing Managers
Field Marketing Managers Jobs By Industry
- Management of Companies and Enterprises: 12.4%
- Management, Scientific, and Technical Consulting Services: 8.7%
- Computer Systems Design and Related Services: 7.8%
- Software Publishers: 3.5%
- Advertising, Public Relations, and Related Services: 3.3%
- Insurance Carriers: 2.8%
- Other: 61.5%
When it comes to jobs in the United States, the largest single category of field marketing managers can be found working in the Management of Companies and Enterprises sector. In 2022, about 12.4% of all jobs for field marketing managers were found there.
Other top industries by percentage include Management, Scientific, and Technical Consulting Services (8.7%), Computer Systems Design and Related Services (7.8%), Software Publishers (3.5%), Advertising, Public Relations, and Related Services (3.3%) and Insurance Carriers (2.8%).
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What Do Field Marketing Managers Do on a Daily Basis?
So you have a high-level understanding of what field marketing managers do and the types of industries in which they work - but what do they really do each day?
A great way to understand the type of work field marketing managers do is to examine actual job postings and focus on the specific skills that employers are seeking. That will help paint a clearer picture of the tasks that field marketing managers tackle each day.
Continue reading for a breakdown of specialized skills found in job postings for field marketing managers, as well as common skills - interpersonal qualities and attributes - that can help you thrive in the workplace.
In-Demand Skills for Today's Field Marketing Managers
Based on 485,194 job postings
Top 5 Specialized Skills for Field Marketing Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Marketing | 305,794 | 63% |
| Product Management | 202,384 | 42% |
| Project Management | 132,867 | 27% |
| New Product Development | 118,710 | 24% |
| Agile Methodology | 83,360 | 17% |
Top 5 Common Skills for Field Marketing Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communications | 279,774 | 58% |
| Sales | 212,657 | 44% |
| Leadership | 191,139 | 39% |
| Management | 179,706 | 37% |
| Planning | 127,377 | 26% |
Based on 485,194 job postings related to field marketing managers, marketing was the top specialized skill sought by employers, with 63% of all postings looking for that skillset. Skills for product management, project management, new product development, agile methodology and key performance indicators (kpis) were also highly sought.
As for common skills, communications was the most desired skill found in job postings for field marketing managers, followed by sales, leadership, management, planning and customer service.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Marketing | 305,794 | 63% |
| Product Management | 202,384 | 42% |
| Project Management | 132,867 | 27% |
| New Product Development | 118,710 | 24% |
| Agile Methodology | 83,360 | 17% |
| Key Performance Indicators (KPIs) | 70,497 | 15% |
| Marketing Strategies | 69,233 | 14% |
| Product Marketing | 69,061 | 14% |
| Go-to-Market Strategy | 67,403 | 14% |
| Marketing Management | 66,215 | 14% |
| Product Strategy | 63,933 | 13% |
| Digital Marketing | 62,947 | 13% |
| Product Roadmaps | 62,219 | 13% |
| Analytics | 54,026 | 11% |
| Finance | 51,214 | 11% |
| Data Analysis | 50,539 | 10% |
| Social Media | 49,564 | 10% |
| Market Research | 48,275 | 10% |
| Business To Business | 47,494 | 10% |
| Scrum (Software Development) | 43,812 | 9% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communications | 279,774 | 58% |
| Sales | 212,657 | 44% |
| Leadership | 191,139 | 39% |
| Management | 179,706 | 37% |
| Planning | 127,377 | 26% |
| Customer Service | 113,516 | 23% |
| Presentations | 107,338 | 22% |
| Research | 104,880 | 22% |
| Operations | 103,030 | 21% |
| Influencing Skills | 101,626 | 21% |
| Innovation | 101,104 | 21% |
| Writing | 99,243 | 20% |
| Problem Solving | 96,097 | 20% |
| Detail Oriented | 90,079 | 19% |
| Prioritization | 81,455 | 17% |
| Self-Motivation | 72,408 | 15% |
| Verbal Communication Skills | 65,601 | 14% |
| Microsoft Excel | 57,706 | 12% |
| Interpersonal Communications | 52,684 | 11% |
| Microsoft PowerPoint | 51,835 | 11% |
Most In-Demand Jobs for Field Marketing Managers
Top 5 Posted Job Titles
| Job Title | Postings | % of Total Postings |
|---|---|---|
| Product Managers | 102,431 | 28.2% |
| Marketing Managers | 54,816 | 15.1% |
| Marketing Product Managers | 31,638 | 8.7% |
| Digital Marketing Managers | 21,569 | 5.9% |
| Directors of Product Management | 16,182 | 4.5% |
According to job postings that were published between September 2021 and August 2022, the top job sought by employers was product managers, with 45,568 unique job postings. Marketing managers were second, with 14,056 postings, followed by marketing product managers, digital marketing managers and directors of product management.
Expand the section below to see unique job postings for all occupations related to field marketing managers.
| Job Title | Postings | % of Total Postings |
|---|---|---|
| Product Managers | 102,431 | 28.2% |
| Marketing Managers | 54,816 | 15.1% |
| Marketing Product Managers | 31,638 | 8.7% |
| Digital Marketing Managers | 21,569 | 5.9% |
| Directors of Product Management | 16,182 | 4.5% |
| Directors of Marketing | 16,221 | 4.5% |
| Technical Product Managers | 15,628 | 4.3% |
| Digital Product Managers | 14,324 | 3.9% |
| Category Managers | 11,096 | 3.1% |
| Marketing Directors | 12,635 | 3.5% |
| Associate Product Managers | 8,957 | 2.5% |
| Field Marketing Managers | 7,190 | 2% |
| Platform Product Managers | 6,843 | 1.9% |
| Directors of Product Marketing | 7,067 | 1.9% |
| Vice Presidents of Marketing | 6,776 | 1.9% |
| Growth Marketing Managers | 6,593 | 1.8% |
| Marketing Project Managers | 5,662 | 1.6% |
| Marketing Operations Managers | 5,109 | 1.4% |
| Lead Product Managers | 6,852 | 1.9% |
| Content Marketing Managers | 5,182 | 1.4% |
Additional Links
Ready to dig deeper into career information for field marketing managers? Visit our other pages focused on salary and education for field marketing managers.
How much do field marketing managers make?
Field Marketing Managers: How do you become one?
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