How Much Do Digital Marketing Directors Make?

Having a clear understanding of earnings potential is important, especially if you are researching career paths or considering changing jobs. If you're one of those people, and you're curious what kind of salary digital marketing directors make, you've come to the right place.

Using data from Lightcast,™ the Best Adult Colleges and Careers Guide has compiled rich information about salary for digital marketing directors and related jobs, including details about average compensation, salary trends and job growth. We've also gathered advertised salaries from actual job postings to provide insight into what employers of digital marketing directors are offering as compensation.

Keep reading to learn more about how much digital marketing directors can expect to make in the United States.

At a Glance: Salary & Jobs for Digital Marketing Directors

According to data from 2022, there were about 338,686 positions for digital marketing directors in the United States. In terms of salary, the national median salary for digital marketing directors was reported to be $140,046. Additionally, when examining job demand, employers across the country posted 187,911 job postings related to positions for digital marketing directors.

How Much Money Do Digital Marketing Directors Make?

Median salary is just one data point. To build a better understanding of how much money digital marketing directors and related positions can expect to make in the United States, it can be helpful to look at the full range of compensation for those jobs.

Let's look more deeply at data that was reported to the U.S. Bureau of Labor Statistics (BLS) for detail into the lowest and highest salary earnings for digital marketing directors.

Annual Salary for Digital Marketing Directors

According to the BLS, the lowest earners for digital marketing directors and related professions earned about $76,794 per year in 2022. Meanwhile, at the other end of the spectrum, the highest earners made about $266,063 annually.

As mentioned previously, the median salary for digital marketing directors in the United States in 2022 was $140,046.

Hourly Salary for Digital Marketing Directors

The BLS also breaks down compensation for digital marketing directors by hourly salary, and the median average hourly pay for digital marketing directors in 2022 was $67. Lowest hourly earners took home $37 while the highest reported hourly salaries for digital marketing directors was $128.

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Degree Options for Digital Marketing Directors

Advertised Compensation for Digital Marketing Directors

Data from the BLS is one way to dig into compensation for digital marketing directors, but another way to build a more real-time understanding of salary is to look at actual job postings and see what compensation organizations are currently providing to fill open positions for digital marketing directors.

Keep in mind that salary data is not included in every job posting, so the information compiled here is reflective of the data available through Lightcast.™

Annual Salary from Job Postings for Digital Marketing Directors

During a review of 485,194 job postings related to digital marketing directors, advertised salary was included in 77,607 of them, which was 16%. Based on those postings, the median advertised salary for digital marketing directors was $122,752 per year.

Hourly Salary from Job Postings for Digital Marketing Directors

A similar analysis of job postings provides insight into advertised hourly salary for digital marketing directors. Based on 41% of postings with advertised compensation, the median hourly salary for open positions for digital marketing directors in the United States is about $59.

Salary Trend for Digital Marketing Directors

If you're thinking about pursuing a career in the field, you may want to understand how compensation has changed over time for digital marketing directors. The chart below provides a snapshot of advertised salaries over the past three years.

Based on compensation data that was included in job postings for digital marketing directors dating back to September 2019, advertised salaries for digital marketing directors have increased 26%.

What's the Job Growth for Digital Marketing Directors?

Another data point that someone thinking about a career path should consider is whether or not jobs are expected to see growth in the future. The chart below looks at projected employment for digital marketing directors over the next 10 years.

According to the data obtained through Lightcast,™ there were 339,005 jobs for digital marketing directors in the United States in 2022. By 2032, it is expected that about 50,585 jobs will be added. That's a 14.9% increase over the next 10-year period.

Additional Links

Ready to dig deeper into career information about digital marketing directors? Visit our other pages focused on salary and education for digital marketing directors.

What do digital marketing directors do?
Digital Marketing Directors: How do you become one?

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