What Can You Do With a Master’s in Communications?

In a world driven by content, connectivity and continuous information exchange, the need for skilled communicators is at an all-time high.

A master’s in communications can help prepare for advancement in a range of career paths, equipping graduates with skills that apply to industries as diverse as healthcare, marketing, journalism and nonprofit advocacy. This degree offers a strong foundation in effective communication, media literacy, strategic planning and audience engagement—all of which are considered to be critical competencies.

From traditional media roles to specialized fields like health and integrated marketing communication, a master’s in communications allows professionals to shape narratives, build brand identities and drive meaningful connections.

Careers in Mass Communication

Mass communication offers a powerful avenue for professionals to connect with vast audiences, whether through journalism, broadcasting or public relations. Careers in this field shape narratives that inform, entertain and engage the public.

Media and Journalism

Careers in media and journalism can be deeply rewarding for those with a passion for storytelling and a drive to inform the public. With the ability to adapt stories for multiple platforms, positions within this realm typically enhance audience engagement and keep up with evolving digital media trends.

Graduates of a master's communication program often find opportunities in roles requiring a solid foundation in storytelling, content strategy, advanced communication skills and digital media management.

Roles in Media and Journalism

• News Producer. Manages and shapes daily news coverage, requiring quick decision-making and a strategic vision.
  • U.S. Annual Median Earnings*: $78,374  
  • U.S. Projected Job Growth (through 2033): +10.2%
     
• Editor. Refines content for clarity, style and accuracy, ensuring that publications meet high editorial standards.
  • U.S. Annual Median Earnings*: $70,824
  • U.S. Projected Job Growth (through 2033): +1.1%
     
• Multimedia Journalist. Combines traditional media writing and reporting skills with video, audio and digital storytelling.
  • U.S. Annual Median Earnings*: $53,872
  • U.S. Projected Job Growth (through 2033): +1.5%

*With a master’s degree, Lightcast™ 2024

Public Relations and Corporate Communication

Corporate or PR communication professionals are responsible for crafting a company’s image, managing reputation and building relationships with the public and media. These careers often involve managing brand identity, communication crises and media relations.

Successful PR professionals must often navigate high-pressure situations, ensuring an organization’s voice remains clear and cohesive.

Roles in PR and Corporate Communication

• PR Manager. Leads public relations campaigns and press releases. They also manage crises and oversee media relations strategies.
  • U.S. Annual Median Earnings*: $134,596 
  • U.S. Projected Job Growth (through 2033): +10.6%
     
• Corporate Communications Specialist. Develops and maintains the internal and external messaging that supports corporate objectives and maintains transparency.
  • U.S. Annual Median Earnings*: $74,089 
  • U.S. Projected Job Growth (through 2033): +16.5%
     
• Corporate Fundraising Manager. Manages a company’s ethical footprint and public image. They design initiatives that align with corporate values, manage stakeholder engagement, and effectively communicate the company’s social impact.
  • U.S. Annual Median Earnings*: $119,142
  • U.S. Projected Job Growth (through 2033): +11.5%

*With a master’s degree, Lightcast™ 2024

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Broadcasting and Production

Broadcasting and production professionals are key players in creating and distributing audio and visual content. Their roles often involve behind-the-scenes work to ensure content is engaging, relevant and legally compliant.

Broadcasting specialists bring skills in audio/video production, media law and audience engagement, building compelling narratives for diverse audiences.

Roles in Broadcasting and Production

• Broadcast Writers. Produce written television, radio or digital broadcast segments that may include local or global communications.
  • U.S. Annual Median Earnings*: $56,014 
  • U.S. Projected Job Growth (through 2033): +18.3%
     
• Content Director. Manages content strategy and ensures it aligns with audience expectations. Organizational management and marketing strategy are key here.
  • U.S. Annual Median Earnings*: $76,743
  • U.S. Projected Job Growth (through 2033): +11.1%
     
• On-Air Personality. Connects directly with audiences, delivering news stories or entertainment with a unique style.
  • U.S. Annual Median Earnings*: $45,240
  • U.S. Projected Job Growth (through 2033): +8.45%

*With a master’s degree, Lightcast™ 2024

Opportunities in Integrated Marketing Communications

Integrated Marketing Communications (IMC) unites various promotional tools, channels and messages to create a cohesive brand experience across platforms. Careers in IMC enable professionals to develop strategic communications that resonate across these touchpoints, ensuring that each interaction reinforces brand identity.

Marketing Communications Specialist

Marketing communications professionals develop and deliver cohesive marketing messages across multiple platforms. Communication specialists work closely with branding teams and leverage analytics to ensure messages resonate with target audiences.

The role requires strong content creation skills, brand messaging expertise and a strategic mindset.

• U.S. Annual Median Earnings*: $74,089 
• U.S. Projected Job Growth (through 2033): +18.6%
   

Social Media Manager

Social media management involves maintaining and growing a brand’s social presence through engaging content. Managers analyze audience behavior, stay current with platform trends and employ digital storytelling techniques to enhance brand visibility on social media channels.

• U.S. Annual Median Earnings*: $61,131
• U.S. Projected Job Growth (through 2033): +9.4%
   

Advertising and Brand Management

Advertising professionals create campaigns to increase brand visibility and resonance with key audiences. They often work closely with creative teams to ensure brand consistency and maximize campaign impact.

Skills in market research, creative direction, persuasive communication, and campaign management are important in this high-stakes environment.

• U.S. Annual Median Earnings*: $125,507
• U.S. Projected Job Growth (through 2033): +10.0%

*With a master’s degree, Lightcast™ 2024

Exploring Other Specialized Roles With a Communications Degree

Specialized communication roles are increasingly important as organizations look to differentiate themselves and foster strong relationships with their audiences.

Dr. Brenda Jones, the program chair for the B.S. in Communications program and department chair for Communications, Behavioral and Natural Sciences at Franklin University, says that “a communications master’s programs provide deeper, more focused knowledge in areas like crisis communication, digital media strategy, corporate communication and public relations.” 

This advanced understanding allows graduates to be competitive for roles that require specific skill sets and industry insights.

Internal Communications Manager

Internal communications managers ensure the effective passing of information within organizations. They focus on enhancing employee engagement, maintaining message consistency and fostering organizational communication.

• U.S. Annual Median Pay*: $104,900  
• U.S. Projected Job Growth (through 2033): +6.1%

Social and Community Service Manager

Communication professionals raise awareness, mobilize support and advocate for social causes in social and community settings. The role requires community outreach, fundraising, political communication and social issue advocacy skills.

• U.S. Annual Median Pay*: $77,030 
• U.S. Projected Job Growth (through 2033): +8.0% 

Health Communication and Public Affairs

Health and public affairs communicators inform the public about policies and manage relationships with stakeholders. These roles are critical in the healthcare and government sectors, where effective communication builds trust and promotes transparency.

• U.S. Annual Median Pay*: $110,680 
• U.S. Projected Job Growth (through 2033): +29.0%

*U.S. Bureau of Labor Statistics (BLS)

Skills Developed in a Master’s in Communications Program

A master’s in communications equips professionals with a versatile toolkit of skills designed to address the complexities of modern communication. Dr. Jones emphasizes that whether crafting strategic campaigns or analyzing audience behavior, graduates leave with a deep understanding of how to create impactful messages at a higher level.

“Communications graduates focus on strategic messaging, media relations, audience engagement and leveraging the theory and practice of effective communication across different platforms. A graduate degree in communications emphasizes storytelling, content creation, public relations and interpersonal communication on a deeper level than what is found with a bachelor's degree alone. Communication professionals leverage qualitative and quantitative data, focusing on the nuances of how messages are crafted, delivered and perceived by different audiences.”

This skill set is invaluable across industries, equipping professionals to convey messages effectively and build meaningful relationships with audiences. Other key skills learned via a master's in communication are:

• Advanced Research and Analysis. Hone skills in market research, content analysis and public opinion surveys, all of which are important for developing informed communication strategies.
• Strategic Communication Planning. Develop strategic communication skills tailored to specific audiences and platforms, supporting organization goals in measurable ways.
• Ethics and Media Law. Navigate legal and ethical frameworks, including media law, and understand the responsibilities of conveying information transparently and ethically.
• Digital Communication and Media Literacy. Learn advanced digital tools and media literacy training for more effective digital engagement. As Dr. Jones notes, “Digital media professionals with skills in short-form video storytelling, teamwork and creativity continue to see strong demand.”
   

Is a Master’s Degree in Communications Right for You?

Before committing to an advanced degree in communications, it’s important to consider how this master's degree aligns with career goals.

Dr. Jones points out that “a communications master’s degree will prepare students for roles that involve strategic planning, leadership and decision-making.” She goes on to say that advanced positions, such as communications director, media relations lead or chief communications officer, often require not only practical skills but also an understanding of communication theories and frameworks.

It's also important to consider demand. With industries seeking skilled communicators, the job market for communications professionals in the United States is expanding. As noted by Lightcast, projected job growth for communication master’s graduates in the United States is expected to increase by 13.7 % through 2033. 

Demand also continues to grow across sectors, especially in digital media, PR and healthcare, which may make a master's more of an appealing option.

Specialization further allows graduates to distinguish themselves by deepening their knowledge in crisis communication, digital strategy or corporate communication, which Dr. Jones highlights as key factors for competitiveness in advanced roles. If an aspiring candidate is interested in these areas, pursuing an advanced degree may be a worthwhile endeavor.

Ready to Advance Your Career in Communications?

A master’s in communications can open doors to impactful careers, equipping you to excel. 

Explore Franklin University’s master’s in communications program, with specializations in Health Communication and Strategic Communication, to gain the skills needed for success in this dynamic field.

By developing expertise in communication theory, digital media and strategic planning, you can lead and influence in your chosen path.
Start your journey to becoming a communications professional and apply today.

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