Regional Sales Managers: How to Become One
If you were to ask a group of regional sales managers about how they arrived at their current job, there's a good chance you would get several different answers about the paths and steps that each person took.
That said, there are still ways that you can develop a baseline understanding of the preparation that is necessary to become one.
The Best Adult Colleges and Careers Guide has gathered data to provide you with insight into the type of education that's commonly required for regional sales managers to land a job. This page contains information, sourced from real job postings, that describes the experience levels and specific skills that employers of regional sales managers expect candidates to have. In the end, this information will help you create an education or professional development plan that aligns with your career aspirations.
Keep reading to learn more about career steps for regional sales managers.
What Education & Experience is Needed for Regional Sales Managers?
Do regional sales managers need a degree? What kind of experience do regional sales managers typically need? Thanks to data sourced from Lightcast™ from real job postings, we can get some clarity on those questions, as well as the level of education that is commonly required for regional sales managers to secure jobs.
Education Level Required in Job Postings for Regional Sales Managers
Jobs Postings for Regional Sales Managers By Education
- Bachelor's degree: 187,832 (49%)
- No Education Listed: 106,515 (28%)
- High School or GED: 46,359 (12%)
- Master's degree: 40,730 (11%)
- Ph.D. or professional degree: 5,133 (1%)
A bachelor's degree is the level of education sought the most by employers of regional sales managers. According to job data, a bachelor's degree was required for 49% of positions. In 28% of job listings no education level was listed and in 12% of postings a High School diploma or GED was required.
Experience Level Required in Job Postings for Regional Sales Managers
Jobs Postings for Regional Sales Managers By Experience
- 0-1 Years: 20,766 (10%)
- 2-3 Years: 68,143 (33%)
- 4-6 Years: 70,581 (34%)
- 7-9 Years: 21,244 (10%)
- 10+ Years: 28,671 (14%)
While the amount of required experience will vary based on the responsibility and seniority of the position, an aggregate view of job posting data can help paint a picture of the experience level sought for most job openings for regional sales managers. In 34% of job postings for Regional Sales Managers, employers were looking for candidates with 4-6 years of experience. In 33% of listings employers were looking for candidates with 2-3 years of experience, while 10+ years of experience was sought in 14% of job postings for regional sales managers.
What Kind of Degree Do Regional Sales Managers Need?
So far this page has provided detail into the level of education and the amount of experience required in job openings for regional sales managers, but what type of education or degree will help prepare you for a career in the field?
According to occupational data obtained through Lightcast,™ there are 25 key academic programs that can help prepare prospective regional sales managers, and in 2023 a total of 1,067,529 of those programs were completed at institutions in the United States.
Check out the information below to learn more about the specific programs that should be considered by prospective regional sales managers.
Top Degree Programs for Regional Sales Managers
Top 5 Degree Programs for Regional Sales Managers (2023)
| Program | Completions |
|---|---|
| Business Administration and Management, General. | 335,156 |
| Liberal Arts and Sciences/Liberal Studies. | 333,999 |
| General Studies. | 123,192 |
| Business/Commerce, General. | 57,116 |
| Marketing/Marketing Management, General. | 49,638 |
| Program | Completions |
|---|---|
| Business Administration and Management, General. | 335,156 |
| Liberal Arts and Sciences/Liberal Studies. | 333,999 |
| General Studies. | 123,192 |
| Business/Commerce, General. | 57,116 |
| Marketing/Marketing Management, General. | 49,638 |
| Liberal Arts and Sciences, General Studies and Humanities, Other. | 34,318 |
| Multi-/Interdisciplinary Studies, Other. | 29,564 |
| Economics, General. | 21,664 |
| Organizational Leadership. | 15,298 |
| Business Administration, Management and Operations, Other. | 13,002 |
| Environmental Studies. | 10,429 |
| Environmental Science. | 9,888 |
| Multi-/Interdisciplinary Studies, General. | 9,274 |
| Business, Management, Marketing, and Related Support Services, Other. | 4,872 |
| Business/Managerial Economics. | 4,864 |
| Project Management. | 4,299 |
| Sales, Distribution, and Marketing Operations, General. | 3,378 |
| Natural Resources/Conservation, General. | 3,026 |
| Design and Applied Arts, Other. | 1,689 |
| Accounting and Business/Management. | 1,214 |
| Accounting and Related Services, Other. | 795 |
| E-Commerce/Electronic Commerce. | 415 |
| Natural Resources Conservation and Research, Other. | 247 |
| Consumer Merchandising/Retailing Management. | 131 |
| Pharmaceutical Marketing and Management. | 61 |
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Degree Options for Regional Sales Managers
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- Class Type: 100% online
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- Years To Complete: 3
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- Class Type: 100% online
- Months To Complete: 14
- Placement Tests: GMAT/GRE not required for admission
Develop into a well-rounded, adaptive and strategic business leader with a comprehensive mindset.
- Placement Tests: GMAT/GRE not required for admission
What Skills Do Regional Sales Managers Need?
Education and experience have been covered, so what are the specific skills and traits needed by regional sales managers to secure a job?
A good way to understand this is to examine actual job postings for skills commonly sought by employers. Continue reading for a breakdown of specialized skills found in job postings for regional sales managers, as well as common skills that can help you thrive in the workplace.
In-Demand Skills for Today's Regional Sales Managers
Based on 329,485 job postings
Top 5 Specialized Skills for Regional Sales Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Marketing | 129,466 | 39% |
| Selling Techniques | 106,573 | 32% |
| Sales Management | 105,717 | 32% |
| Business Development | 89,127 | 27% |
| Sales Prospecting | 77,607 | 24% |
Top 5 Common Skills for Regional Sales Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Sales | 270,780 | 82% |
| Communication | 156,088 | 47% |
| Management | 142,499 | 43% |
| Leadership | 119,979 | 36% |
| Customer Service | 117,487 | 36% |
Based on 329,485 job postings related to regional sales managers, marketing was the top specialized skill sought by employers, with 39% of all postings looking for that skillset. Skills for selling techniques, sales management, business development, sales prospecting and customer relationship management were also highly sought.
As for common skills, sales was the most desired skill found in job postings for regional sales managers, followed by communication, management, leadership, customer service and presentations.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Marketing | 129,466 | 39% |
| Selling Techniques | 106,573 | 32% |
| Sales Management | 105,717 | 32% |
| Business Development | 89,127 | 27% |
| Sales Prospecting | 77,607 | 24% |
| Customer Relationship Management | 66,019 | 20% |
| Sales Strategy | 42,908 | 13% |
| Sales Process | 38,764 | 12% |
| Regional Sales | 36,607 | 11% |
| Salesforce | 35,457 | 11% |
| Business To Business | 33,721 | 10% |
| Sales Territory Management | 31,369 | 10% |
| Project Management | 30,058 | 9% |
| Finance | 28,291 | 9% |
| Market Share | 26,757 | 8% |
| Merchandising | 25,207 | 8% |
| Account Management | 24,989 | 8% |
| Outside Sales | 22,622 | 7% |
| Key Performance Indicators (KPIs) | 21,264 | 6% |
| Business Planning | 20,239 | 6% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Sales | 270,780 | 82% |
| Communication | 156,088 | 47% |
| Management | 142,499 | 43% |
| Leadership | 119,979 | 36% |
| Customer Service | 117,487 | 36% |
| Presentations | 81,153 | 25% |
| Operations | 67,451 | 20% |
| Planning | 65,798 | 20% |
| Problem Solving | 51,448 | 16% |
| Microsoft Office | 49,283 | 15% |
| Writing | 49,276 | 15% |
| Negotiation | 49,250 | 15% |
| Self-Motivation | 46,436 | 14% |
| Microsoft Excel | 44,366 | 13% |
| Forecasting | 41,439 | 13% |
| Interpersonal Communications | 41,126 | 12% |
| Coaching | 40,451 | 12% |
| Influencing Skills | 38,173 | 12% |
| Research | 37,898 | 12% |
| Microsoft PowerPoint | 36,188 | 11% |
Additional Links
Ready to dig deeper into career information about regional sales managers? Visit our other pages focused on salary and education for regional sales managers.
What do regional sales managers do?
How much do regional sales managers make?
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