What Do Social Media Managers Do?
Wondering what the job is really like for social media managers?
You've come to the right place.
Keep reading to find detailed information about what social media managers do, including the type of work they are tasked with on a daily basis, industries in which they work, and the specific skills needed for a successful career.
Social Media Managers Overview & Description
Let's get started with the basics about social media managers by taking a look at a simple description and popular job titles.
Social Media Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Popular Job Titles For Social Media Managers
Sample of Reported Job Titles
- Communications Managers
- Social Media Managers
- Directors of Communications
- Marketing and Communications Managers
- Community Engagement Specialists
- Community Engagement Managers
- Community Directors
- Communications Directors
- Public Relations Managers
- Directors of Marketing and Communications
- Marketing Communications Managers
- Internal Communications Managers
Read on for insight into the industries where the highest concentration of jobs for social media managers can be found.
Best Industries for Social Media Managers
Social Media Managers Jobs By Industry
- Advertising, Public Relations, and Related Services: 11.8%
- Management of Companies and Enterprises: 8.8%
- Business, Professional, Labor, Political, and Similar Organizations: 7.8%
- Colleges, Universities, and Professional Schools: 5.2%
- Education and Hospitals (State Government): 5.1%
- Local Government, Excluding Education and Hospitals: 4.3%
- Other: 57%
When it comes to jobs in the United States, the largest single category of social media managers can be found working in the Advertising, Public Relations, and Related Services sector. In 2023, about 11.8% of all jobs for social media managers were found there.
Other top industries by percentage include Management of Companies and Enterprises (8.8%), Business, Professional, Labor, Political, and Similar Organizations (7.8%), Colleges, Universities, and Professional Schools (5.2%), Education and Hospitals (State Government) (5.1%) and Local Government, Excluding Education and Hospitals (4.3%).
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What Do Social Media Managers Do on a Daily Basis?
So you have a high-level understanding of what social media managers do and the types of industries in which they work - but what do they really do each day?
A great way to understand the type of work social media managers do is to examine actual job postings and focus on the specific skills that employers are seeking. That will help paint a clearer picture of the tasks that social media managers tackle each day.
Continue reading for a breakdown of specialized skills found in job postings for social media managers, as well as common skills - interpersonal qualities and attributes - that can help you thrive in the workplace.
In-Demand Skills for Today's Social Media Managers
Based on 103,873 job postings
Top 5 Specialized Skills for Social Media Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Marketing | 46,183 | 44% |
| Public Relations | 25,556 | 25% |
| Project Management | 24,314 | 23% |
| Social Media | 20,080 | 19% |
| Journalism | 14,044 | 14% |
Top 5 Common Skills for Social Media Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communication | 77,000 | 74% |
| Leadership | 40,134 | 39% |
| Management | 39,956 | 38% |
| Writing | 37,806 | 36% |
| Planning | 27,363 | 26% |
Based on 103,873 job postings related to social media managers, marketing was the top specialized skill sought by employers, with 44% of all postings looking for that skillset. Skills for public relations, project management, social media, journalism and media relations were also highly sought.
As for common skills, communication was the most desired skill found in job postings for social media managers, followed by leadership, management, writing, planning and detail oriented.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Marketing | 46,183 | 44% |
| Public Relations | 25,556 | 25% |
| Project Management | 24,314 | 23% |
| Social Media | 20,080 | 19% |
| Journalism | 14,044 | 14% |
| Media Relations | 12,425 | 12% |
| Press Releases | 12,386 | 12% |
| Newsletters | 12,172 | 12% |
| Internal Communications | 10,837 | 10% |
| Fundraising | 10,487 | 10% |
| Strategic Communication | 10,099 | 10% |
| Marketing Communications | 9,792 | 9% |
| Content Creation | 9,357 | 9% |
| Customer Relationship Management | 8,667 | 8% |
| Corporate Communications | 7,981 | 8% |
| Communication Strategies | 7,256 | 7% |
| Branding | 6,773 | 7% |
| Sales Prospecting | 6,710 | 6% |
| Thought Leadership | 6,432 | 6% |
| Key Performance Indicators (KPIs) | 6,426 | 6% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communication | 77,000 | 74% |
| Leadership | 40,134 | 39% |
| Management | 39,956 | 38% |
| Writing | 37,806 | 36% |
| Planning | 27,363 | 26% |
| Detail Oriented | 22,766 | 22% |
| Presentations | 22,705 | 22% |
| Research | 21,866 | 21% |
| Operations | 21,620 | 21% |
| Coordinating | 18,357 | 18% |
| Customer Service | 17,686 | 17% |
| Verbal Communication Skills | 15,917 | 15% |
| Problem Solving | 15,902 | 15% |
| Microsoft Office | 15,634 | 15% |
| Sales | 15,345 | 15% |
| Interpersonal Communications | 14,993 | 14% |
| Editing | 14,409 | 14% |
| Innovation | 14,093 | 14% |
| Self-Motivation | 13,840 | 13% |
| Organizational Skills | 13,574 | 13% |
Most In-Demand Jobs for Social Media Managers
Top 5 Posted Job Titles
| Job Title | Postings | % of Total Postings |
|---|---|---|
| Communications Managers | 9,658 | 14.8% |
| Social Media Managers | 9,079 | 13.9% |
| Directors of Communications | 3,990 | 6.1% |
| Marketing and Communications Managers | 3,587 | 5.5% |
| Community Engagement Specialists | 3,210 | 4.9% |
According to job postings that were published between September 2022 and August 2023, the top job sought by employers was communications managers, with 4,226 unique job postings. Social media managers were second, with 1,742 postings, followed by directors of communications, marketing and communications managers and community engagement specialists.
Expand the section below to see unique job postings for all occupations related to social media managers.
| Job Title | Postings | % of Total Postings |
|---|---|---|
| Communications Managers | 9,658 | 14.8% |
| Social Media Managers | 9,079 | 13.9% |
| Directors of Communications | 3,990 | 6.1% |
| Marketing and Communications Managers | 3,587 | 5.5% |
| Community Engagement Specialists | 3,210 | 4.9% |
| Community Engagement Managers | 2,857 | 4.4% |
| Community Directors | 3,546 | 5.4% |
| Communications Directors | 2,778 | 4.3% |
| Public Relations Managers | 2,715 | 4.2% |
| Directors of Marketing and Communications | 3,029 | 4.7% |
| Marketing Communications Managers | 3,090 | 4.7% |
| Internal Communications Managers | 2,217 | 3.4% |
| Assistant Community Directors | 4,771 | 7.3% |
| Campaign Managers | 1,825 | 2.8% |
| Corporate Communications Managers | 1,637 | 2.5% |
| Communications Officers | 1,571 | 2.4% |
| Directors of Community Engagement | 1,491 | 2.3% |
| Community Relations Managers | 1,334 | 2% |
| Lifestyle Directors | 1,522 | 2.3% |
| Executive Directors | 1,207 | 1.9% |
Additional Links
Ready to dig deeper into career information for social media managers? Visit our other pages focused on salary and education for social media managers.
How much do social media managers make?
Social Media Managers: How do you become one?
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