Marketing Communications Managers: How to Become One

If you were to ask a group of marketing communications managers about how they arrived at their current job, there's a good chance you would get several different answers about the paths and steps that each person took.

That said, there are still ways that you can develop a baseline understanding of the preparation that is necessary to become one.

The Best Adult Colleges and Careers Guide has gathered data to provide you with insight into the type of education that's commonly required for marketing communications managers to land a job. This page contains information, sourced from real job postings, that describes the experience levels and specific skills that employers of marketing communications managers expect candidates to have. In the end, this information will help you create an education or professional development plan that aligns with your career aspirations.

Keep reading to learn more about career steps for marketing communications managers.

What Education & Experience is Needed for Marketing Communications Managers?

Do marketing communications managers need a degree? What kind of experience do marketing communications managers typically need? Thanks to data sourced from Lightcast™ from real job postings, we can get some clarity on those questions, as well as the level of education that is commonly required for marketing communications managers to secure jobs.

Education Level Required in Job Postings for Marketing Communications Managers

A bachelor's degree is the level of education sought the most by employers of marketing communications managers. According to job data, a bachelor's degree was required for 51% of positions. In 25% of job listings no education level was listed and in 15% of postings a master's degree was required.

Experience Level Required in Job Postings for Marketing Communications Managers

While the amount of required experience will vary based on the responsibility and seniority of the position, an aggregate view of job posting data can help paint a picture of the experience level sought for most job openings for marketing communications managers. In 36% of job postings for Marketing Communications Managers, employers were looking for candidates with 4-6 years of experience. In 27% of listings employers were looking for candidates with 2-3 years of experience, while 7-9 years of experience was sought in 16% of job postings for marketing communications managers.

What Kind of Degree Do Marketing Communications Managers Need?

So far this page has provided detail into the level of education and the amount of experience required in job openings for marketing communications managers, but what type of education or degree will help prepare you for a career in the field?

According to occupational data obtained through Lightcast,™ there are 22 key academic programs that can help prepare prospective marketing communications managers, and in 2023 a total of 134,928 of those programs were completed at institutions in the United States.

Check out the information below to learn more about the specific programs that should be considered by prospective marketing communications managers.

Top Degree Programs for Marketing Communications Managers

Top Online College For Working Adults

Franklin University is a top choice for adults who need to balance school with busy lives. Founded in 1902 in Columbus, Ohio, Franklin's main focus has been serving adult students and tailoring education to fit their needs. Nonprofit and accredited by the Higher Learning Commission (hlcommission.org/800.621.7440), Franklin offers more than 50 affordable bachelor's, master's, and doctoral programs — all available 100% online.

Degree Options for Marketing Communications Managers

What Skills Do Marketing Communications Managers Need?

Education and experience have been covered, so what are the specific skills and traits needed by marketing communications managers to secure a job?

A good way to understand this is to examine actual job postings for skills commonly sought by employers. Continue reading for a breakdown of specialized skills found in job postings for marketing communications managers, as well as common skills that can help you thrive in the workplace.

In-Demand Skills for Today's Marketing Communications Managers
Based on 103,873 job postings

Based on 103,873 job postings related to marketing communications managers, marketing was the top specialized skill sought by employers, with 44% of all postings looking for that skillset. Skills for public relations, project management, social media, journalism and media relations were also highly sought.

As for common skills, communication was the most desired skill found in job postings for marketing communications managers, followed by leadership, management, writing, planning and detail oriented.

Additional Links

Ready to dig deeper into career information about marketing communications managers? Visit our other pages focused on salary and education for marketing communications managers.

What do marketing communications managers do?
How much do marketing communications managers make?

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