What Do Influencers Do?
Wondering what the job is really like for influencers?
You've come to the right place.
Keep reading to find detailed information about what influencers do, including the type of work they are tasked with on a daily basis, industries in which they work, and the specific skills needed for a successful career.
Influencers Overview & Description
Let's get started with the basics about influencers by taking a look at a simple description and popular job titles.
Influencers read transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.
Popular Job Titles For Influencers
Sample of Reported Job Titles
- Proofreaders
- Content Coordinators
- Typesetters
- Legal Proofreaders
- Braillists
- Creative Coordinators
- Video Coordinators
- Online Content Coordinators
- Copy Coordinators
- Proofreaders/Editors
- Archive Managers
- Graphic Designers/Typesetters
Read on for insight into the industries where the highest concentration of jobs for influencers can be found.
Best Industries for Influencers
Influencers Jobs By Industry
- Newspaper, Periodical, Book, and Directory Publishers: 28.7%
- Employment Services: 8.5%
- Advertising, Public Relations, and Related Services: 6.7%
- Business Support Services: 5%
- Religious Organizations: 4.8%
- Management, Scientific, and Technical Consulting Services: 4.5%
- Other: 41.8%
When it comes to jobs in the United States, the largest single category of influencers can be found working in the Newspaper, Periodical, Book, and Directory Publishers sector. In 2022, about 28.7% of all jobs for influencers were found there.
Other top industries by percentage include Employment Services (8.5%), Advertising, Public Relations, and Related Services (6.7%), Business Support Services (5%), Religious Organizations (4.8%) and Management, Scientific, and Technical Consulting Services (4.5%).
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What Do Influencers Do on a Daily Basis?
So you have a high-level understanding of what influencers do and the types of industries in which they work - but what do they really do each day?
A great way to understand the type of work influencers do is to examine actual job postings and focus on the specific skills that employers are seeking. That will help paint a clearer picture of the tasks that influencers tackle each day.
Continue reading for a breakdown of common skills - interpersonal qualities and attributes - that can help you thrive in the workplace.
In-Demand Skills for Today's Influencers
Top 5 Common Skills for Influencers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communications | 1,058 | 51% |
| Detail Oriented | 902 | 43% |
| Grammar | 815 | 39% |
| English Language | 663 | 32% |
| Writing | 634 | 30% |
For common skills, communications was the most desired skill found in job postings for influencers, followed by detail oriented, grammar, english language, writing and editing.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communications | 1,058 | 51% |
| Detail Oriented | 902 | 43% |
| Grammar | 815 | 39% |
| English Language | 663 | 32% |
| Writing | 634 | 30% |
| Editing | 492 | 24% |
| Microsoft Office | 456 | 22% |
| Microsoft Excel | 451 | 22% |
| Research | 325 | 16% |
| Microsoft PowerPoint | 322 | 15% |
| Ability To Meet Deadlines | 319 | 15% |
| Microsoft Word | 298 | 14% |
| Organizational Skills | 296 | 14% |
| Management | 287 | 14% |
| Prioritization | 275 | 13% |
| Self-Motivation | 260 | 12% |
| Customer Service | 243 | 12% |
| Microsoft Outlook | 238 | 11% |
| Multitasking | 226 | 11% |
| Time Management | 220 | 11% |
Most In-Demand Jobs for Influencers
Top 5 Posted Job Titles
| Job Title | Postings | % of Total Postings |
|---|---|---|
| Proofreaders | 5,519 | 67.1% |
| Content Coordinators | 1,413 | 17.2% |
| Typesetters | 123 | 1.5% |
| Legal Proofreaders | 414 | 5% |
| Braillists | 73 | 0.9% |
According to job postings that were published between September 2021 and August 2022, the top job sought by employers was proofreaders, with 1,084 unique job postings. Content coordinators were second, with 49 postings, followed by typesetters, legal proofreaders and braillists.
Expand the section below to see unique job postings for all occupations related to influencers.
| Job Title | Postings | % of Total Postings |
|---|---|---|
| Proofreaders | 5,519 | 67.1% |
| Content Coordinators | 1,413 | 17.2% |
| Typesetters | 123 | 1.5% |
| Legal Proofreaders | 414 | 5% |
| Braillists | 73 | 0.9% |
| Creative Coordinators | 58 | 0.7% |
| Video Coordinators | 53 | 0.6% |
| Online Content Coordinators | 39 | 0.5% |
| Copy Coordinators | 27 | 0.3% |
| Proofreaders/Editors | 32 | 0.4% |
| Archive Managers | 49 | 0.6% |
| Graphic Designers/Typesetters | 11 | 0.1% |
| Brand Coordinators | 15 | 0.2% |
| Multimedia Coordinators | 15 | 0.2% |
| Proofers | 322 | 3.9% |
| Translators/Proofreaders | 12 | 0.1% |
| Key Holders | 6 | 0.1% |
| Technical Coordinators | 10 | 0.1% |
| Athletic Coordinators | 22 | 0.3% |
| Elementary Coordinators | 10 | 0.1% |
Additional Links
Ready to dig deeper into career information for influencers? Visit our other pages focused on salary and education for influencers.
How much do influencers make?
Influencers: How do you become one?
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