Influencers: How to Become One
If you were to ask a group of influencers about how they arrived at their current job, there's a good chance you would get several different answers about the paths and steps that each person took.
That said, there are still ways that you can develop a baseline understanding of the preparation that is necessary to become one.
The Best Adult Colleges and Careers Guide has gathered data to provide you with insight into the type of education that's commonly required for influencers to land a job. This page contains information, sourced from real job postings, that describes the experience levels and specific skills that employers of influencers expect candidates to have. In the end, this information will help you create an education or professional development plan that aligns with your career aspirations.
Keep reading to learn more about career steps for influencers.
What Education & Experience is Needed for Influencers?
Do influencers need a degree? What kind of experience do influencers typically need? Thanks to data sourced from Lightcast™ from real job postings, we can get some clarity on those questions, as well as the level of education that is commonly required for influencers to secure jobs.
Education Level Required in Job Postings for Influencers
Jobs Postings for Influencers By Education
- No Education Listed: 832 (47%)
- Bachelor's degree: 670 (38%)
- High School or GED: 163 (9%)
- Master's degree: 55 (3%)
- Ph.D. or professional degree: 34 (2%)
No education was listed by most employers of influencers. According to job data, no education was required for 47% of positions. In 38% of job listings a bachelor's degree was required and in 9% of postings a High School diploma or GED was required.
Experience Level Required in Job Postings for Influencers
Jobs Postings for Influencers By Experience
- 0-1 Years: 173 (22%)
- 2-3 Years: 271 (35%)
- 4-6 Years: 233 (30%)
- 7-9 Years: 46 (6%)
- 10+ Years: 48 (6%)
While the amount of required experience will vary based on the responsibility and seniority of the position, an aggregate view of job posting data can help paint a picture of the experience level sought for most job openings for influencers. In 35% of job postings for Influencers, employers were looking for candidates with 2-3 years of experience. In 30% of listings employers were looking for candidates with 4-6 years of experience, while 0-1 years of experience was sought in 22% of job postings for influencers.
What Kind of Degree Do Influencers Need?
So far this page has provided detail into the level of education and the amount of experience required in job openings for influencers, but what type of education or degree will help prepare you for a career in the field?
According to occupational data obtained through Lightcast,™ there are 3 key academic programs that can help prepare prospective influencers, and in 2023 a total of 45,730 of those programs were completed at institutions in the United States.
Check out the information below to learn more about the specific programs that should be considered by prospective influencers.
Top Degree Programs for Influencers
Top 5 Degree Programs for Influencers (2023)
| Program | Completions |
|---|---|
| English Language and Literature, General. | 35,412 |
| Creative Writing. | 7,455 |
| Professional, Technical, Business, and Scientific Writing. | 2,863 |
Top Online College For Working Adults
Franklin University is a top choice for adults who need to balance school with busy lives. Founded in 1902 in Columbus, Ohio, Franklin's main focus has been serving adult students and tailoring education to fit their needs. Nonprofit and accredited by the Higher Learning Commission (hlcommission.org/800.621.7440), Franklin offers more than 50 affordable bachelor's, master's, and doctoral programs — all available 100% online.
Degree Options for Influencers
Learn to craft clear and effective messages while adding new media communication methods to your professional toolkit.
- Class Type: 100% online
- Cost Per Credit: $398
What Skills Do Influencers Need?
Education and experience have been covered, so what are the specific skills and traits needed by influencers to secure a job?
A good way to understand this is to examine actual job postings for skills commonly sought by employers. Continue reading for a breakdown of specialized skills found in job postings for influencers, as well as common skills that can help you thrive in the workplace.
In-Demand Skills for Today's Influencers
Based on 1,689 job postings
Top 5 Specialized Skills for Influencers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Proofreading | 1,206 | 71% |
| Marketing | 569 | 34% |
| Copywriting | 445 | 26% |
| Punctuation and Capitalization | 321 | 19% |
| Style Guides | 299 | 18% |
Top 5 Common Skills for Influencers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Grammar | 729 | 43% |
| Writing | 729 | 43% |
| Communication | 681 | 40% |
| Detail Oriented | 656 | 39% |
| English Language | 568 | 34% |
Based on 1,689 job postings related to influencers, proofreading was the top specialized skill sought by employers, with 71% of all postings looking for that skillset. Skills for marketing, copywriting, punctuation and capitalization, style guides and journalism were also highly sought.
As for common skills, grammar was the most desired skill found in job postings for influencers, followed by writing, communication, detail oriented, english language and editing.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Proofreading | 1,206 | 71% |
| Marketing | 569 | 34% |
| Copywriting | 445 | 26% |
| Punctuation and Capitalization | 321 | 19% |
| Style Guides | 299 | 18% |
| Journalism | 271 | 16% |
| Project Management | 189 | 11% |
| Content Creation | 186 | 11% |
| Advertisement | 183 | 11% |
| Copy Editing | 182 | 11% |
| Written Composition | 167 | 10% |
| Marketing Materials | 152 | 9% |
| Search Engine Optimization | 133 | 8% |
| AP Stylebook | 132 | 8% |
| Social Media | 120 | 7% |
| Fact Checking | 112 | 7% |
| Workflow Management | 108 | 6% |
| Brand Strategy | 104 | 6% |
| Syntax | 96 | 6% |
| Typography | 96 | 6% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Grammar | 729 | 43% |
| Writing | 729 | 43% |
| Communication | 681 | 40% |
| Detail Oriented | 656 | 39% |
| English Language | 568 | 34% |
| Editing | 427 | 25% |
| Microsoft Office | 302 | 18% |
| Research | 291 | 17% |
| Microsoft Excel | 229 | 14% |
| Customer Service | 216 | 13% |
| Microsoft Word | 199 | 12% |
| Organizational Skills | 198 | 12% |
| Leadership | 194 | 11% |
| Microsoft PowerPoint | 194 | 11% |
| Self-Motivation | 190 | 11% |
| Time Management | 188 | 11% |
| Presentations | 182 | 11% |
| Verbal Communication Skills | 180 | 11% |
| Ability To Meet Deadlines | 172 | 10% |
| Prioritization | 172 | 10% |
Additional Links
Ready to dig deeper into career information about influencers? Visit our other pages focused on salary and education for influencers.
All Occupations
The Best Adult Colleges and Careers Guide has compiled data for dozens of in-demand jobs. Explore our full catalog of occupation data by visiting the link below.