Market Development Specialists: How to Become One
If you were to ask a group of market development specialists about how they arrived at their current job, there's a good chance you would get several different answers about the paths and steps that each person took.
That said, there are still ways that you can develop a baseline understanding of the preparation that is necessary to become one.
The Best Adult Colleges and Careers Guide has gathered data to provide you with insight into the type of education that's commonly required for market development specialists to land a job. This page contains information, sourced from real job postings, that describes the experience levels and specific skills that employers of market development specialists expect candidates to have. In the end, this information will help you create an education or professional development plan that aligns with your career aspirations.
Keep reading to learn more about career steps for market development specialists.
What Education & Experience is Needed for Market Development Specialists?
Do market development specialists need a degree? What kind of experience do market development specialists typically need? Thanks to data sourced from Lightcast™ from real job postings, we can get some clarity on those questions, as well as the level of education that is commonly required for market development specialists to secure jobs.
Education Level Required in Job Postings for Market Development Specialists
Jobs Postings for Market Development Specialists By Education
- Bachelor's degree: 14,322 (54%)
- No Education Listed: 5,536 (21%)
- Master's degree: 3,369 (13%)
- High School or GED: 2,709 (10%)
- Ph.D. or professional degree: 611 (2%)
A bachelor's degree is the level of education sought the most by employers of market development specialists. According to job data, a bachelor's degree was required for 54% of positions. In 21% of job listings no education level was listed and in 13% of postings a master's degree was required.
Experience Level Required in Job Postings for Market Development Specialists
Jobs Postings for Market Development Specialists By Experience
- 0-1 Years: 2,265 (16%)
- 2-3 Years: 7,409 (51%)
- 4-6 Years: 3,774 (26%)
- 7-9 Years: 682 (5%)
- 10+ Years: 409 (3%)
While the amount of required experience will vary based on the responsibility and seniority of the position, an aggregate view of job posting data can help paint a picture of the experience level sought for most job openings for market development specialists. In 51% of job postings for Market Development Specialists, employers were looking for candidates with 2-3 years of experience. In 26% of listings employers were looking for candidates with 4-6 years of experience, while 0-1 years of experience was sought in 16% of job postings for market development specialists.
What Kind of Degree Do Market Development Specialists Need?
So far this page has provided detail into the level of education and the amount of experience required in job openings for market development specialists, but what type of education or degree will help prepare you for a career in the field?
According to occupational data obtained through Lightcast,™ there are 12 key academic programs that can help prepare prospective market development specialists, and in 2023 a total of 79,818 of those programs were completed at institutions in the United States.
Check out the information below to learn more about the specific programs that should be considered by prospective market development specialists.
Top Degree Programs for Market Development Specialists
Top 5 Degree Programs for Market Development Specialists (2023)
| Program | Completions |
|---|---|
| Marketing/Marketing Management, General. | 49,638 |
| Entrepreneurship/Entrepreneurial Studies. | 9,123 |
| Public Relations/Image Management. | 4,513 |
| Public Relations, Advertising, and Applied Communication. | 4,139 |
| Small Business Administration/Management. | 2,948 |
| Program | Completions |
|---|---|
| Marketing/Marketing Management, General. | 49,638 |
| Entrepreneurship/Entrepreneurial Studies. | 9,123 |
| Public Relations/Image Management. | 4,513 |
| Public Relations, Advertising, and Applied Communication. | 4,139 |
| Small Business Administration/Management. | 2,948 |
| Community Organization and Advocacy. | 2,557 |
| Non-Profit/Public/Organizational Management. | 2,481 |
| Organizational Communication, General. | 1,835 |
| Public Relations, Advertising, and Applied Communication, Other. | 1,470 |
| Meeting and Event Planning. | 759 |
| Entrepreneurial and Small Business Operations, Other. | 335 |
| Grantsmanship. | 20 |
Top Online College For Working Adults
Franklin University is a top choice for adults who need to balance school with busy lives. Founded in 1902 in Columbus, Ohio, Franklin's main focus has been serving adult students and tailoring education to fit their needs. Nonprofit and accredited by the Higher Learning Commission (hlcommission.org/800.621.7440), Franklin offers more than 50 affordable bachelor's, master's, and doctoral programs — all available 100% online.
Degree Options for Market Development Specialists
Learn how to evaluate, support and integrate communications efforts to help move businesses in front of their competition, including executing strategic plans, developing print materials, and creating digital content in a variety of professional positions, such as PR specialist, copywriter and marketing coordinator.
- Class Type: 100% online
- Cost Per Credit: $398
Enter the exciting field of public relations by building knowledge and skills in a wide range of PR-related areas, including community outreach, media relations, events, publicity and more.
- Class Type: 100% online
- Cost Per Credit: $398
Learn to develop and maintain a positive public image for organizations by strengthening and maintaining external relationships.
- Class Type: 100% online
- Cost Per Credit: $398
- Class Type: 100% online
- Years To Complete: 3
Stand out with a specialized master’s degree focused entirely on strategically integrating marketing and communication.
- Class Type: 100% online
- Months To Complete: 14
- Accreditation: IACBE
- Placement Tests: GMAT/GRE not required for admission
Develop into a well-rounded, adaptive and strategic business leader with a comprehensive mindset.
- Placement Tests: GMAT/GRE not required for admission
Earn your master's degree online and earn real-world skills to advance your career within public service.
- Class Type: 100% online
- Months To Complete: 14
- Placement Tests: GMAT/GRE not required for admission
What Skills Do Market Development Specialists Need?
Education and experience have been covered, so what are the specific skills and traits needed by market development specialists to secure a job?
A good way to understand this is to examine actual job postings for skills commonly sought by employers. Continue reading for a breakdown of specialized skills found in job postings for market development specialists, as well as common skills that can help you thrive in the workplace.
In-Demand Skills for Today's Market Development Specialists
Based on 22,426 job postings
Top 5 Specialized Skills for Market Development Specialists
| Skills | Postings | % of Total Postings |
|---|---|---|
| Fundraising | 12,722 | 57% |
| Sales Prospecting | 7,750 | 35% |
| Marketing | 5,082 | 23% |
| Philanthropy | 3,678 | 16% |
| Project Management | 3,204 | 14% |
Top 5 Common Skills for Market Development Specialists
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communication | 12,705 | 57% |
| Writing | 8,514 | 38% |
| Management | 7,531 | 34% |
| Research | 7,527 | 34% |
| Leadership | 6,998 | 31% |
Based on 22,426 job postings related to market development specialists, fundraising was the top specialized skill sought by employers, with 57% of all postings looking for that skillset. Skills for sales prospecting, marketing, philanthropy, project management and raiser's edge nxt were also highly sought.
As for common skills, communication was the most desired skill found in job postings for market development specialists, followed by writing, management, research, leadership and detail oriented.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Fundraising | 12,722 | 57% |
| Sales Prospecting | 7,750 | 35% |
| Marketing | 5,082 | 23% |
| Philanthropy | 3,678 | 16% |
| Project Management | 3,204 | 14% |
| Raiser's Edge NXT | 2,956 | 13% |
| Customer Relationship Management | 2,839 | 13% |
| Grant Writing | 2,833 | 13% |
| Planned Giving | 2,638 | 12% |
| Finance | 2,376 | 11% |
| Prospect Research | 2,056 | 9% |
| Administrative Support | 1,846 | 8% |
| Salesforce | 1,806 | 8% |
| Data Entry | 1,747 | 8% |
| Grant Applications | 1,722 | 8% |
| Public Relations | 1,469 | 7% |
| Accounting | 1,379 | 6% |
| Advertising Mail | 1,199 | 5% |
| Database Management | 1,186 | 5% |
| Event Planning | 1,177 | 5% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communication | 12,705 | 57% |
| Writing | 8,514 | 38% |
| Management | 7,531 | 34% |
| Research | 7,527 | 34% |
| Leadership | 6,998 | 31% |
| Detail Oriented | 6,722 | 30% |
| Planning | 5,533 | 25% |
| Microsoft Office | 5,106 | 23% |
| Coordinating | 4,583 | 20% |
| Interpersonal Communications | 4,541 | 20% |
| Microsoft Excel | 4,461 | 20% |
| Customer Service | 4,322 | 19% |
| Organizational Skills | 3,754 | 17% |
| Self-Motivation | 3,545 | 16% |
| Verbal Communication Skills | 3,358 | 15% |
| Operations | 3,285 | 15% |
| Sales | 3,226 | 14% |
| Microsoft PowerPoint | 3,089 | 14% |
| Time Management | 3,029 | 14% |
| Presentations | 3,008 | 13% |
Additional Links
Ready to dig deeper into career information about market development specialists? Visit our other pages focused on salary and education for market development specialists.
What do market development specialists do?
How much do market development specialists make?
All Occupations
The Best Adult Colleges and Careers Guide has compiled data for dozens of in-demand jobs. Explore our full catalog of occupation data by visiting the link below.