What Do Promotions Directors Do?
Wondering what the job is really like for promotions directors?
You've come to the right place.
Keep reading to find detailed information about what promotions directors do, including the type of work they are tasked with on a daily basis, industries in which they work, and the specific skills needed for a successful career.
Promotions Directors Overview & Description
Let's get started with the basics about promotions directors by taking a look at a simple description and popular job titles.
Promotions Directors plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Popular Job Titles For Promotions Directors
Sample of Reported Job Titles
- League Managers
- Advertising Account Managers
- Advertising Managers
- Advertising and Marketing Managers
- Advertising Sales Managers
- Promotions Managers
- Digital Advertising Managers
- Marketers
- Street Team Managers
- Promotions Directors
- Paid Media Managers
- Ad Operations Managers
Read on for insight into the industries where the highest concentration of jobs for promotions directors can be found.
Best Industries for Promotions Directors
Promotions Directors Jobs By Industry
- Advertising, Public Relations, and Related Services: 42.1%
- Management of Companies and Enterprises: 11.2%
- Management, Scientific, and Technical Consulting Services: 4.8%
- Newspaper, Periodical, Book, and Directory Publishers: 4.2%
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers: 3%
- Web Search Portals, Libraries, Archives, and Other Information Services: 3%
- Other: 31.7%
When it comes to jobs in the United States, the largest single category of promotions directors can be found working in the Advertising, Public Relations, and Related Services sector. In 2023, about 42.1% of all jobs for promotions directors were found there.
Other top industries by percentage include Management of Companies and Enterprises (11.2%), Management, Scientific, and Technical Consulting Services (4.8%), Newspaper, Periodical, Book, and Directory Publishers (4.2%), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (3%) and Web Search Portals, Libraries, Archives, and Other Information Services (3%).
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Degree Options for Promotions Directors
Learn how to evaluate, support and integrate communications efforts to help move businesses in front of their competition, including executing strategic plans, developing print materials, and creating digital content in a variety of professional positions, such as PR specialist, copywriter and marketing coordinator.
- Class Type: 100% online
- Cost Per Credit: $398
Learn to craft clear and effective messages while adding new media communication methods to your professional toolkit.
- Class Type: 100% online
- Cost Per Credit: $398
Take a strategic approach to promoting products, services, and new ideas by leveraging consumer research and effective planning.
- Class Type: 100% online
- Cost Per Credit: $398
- Accreditation: IACBE
Expand your leadership capabilities to change the business of doing business.
- Years To Complete: 3
Stand out with a specialized master’s degree focused entirely on strategically integrating marketing and communication.
- Class Type: 100% online
- Months To Complete: 14
- Accreditation: IACBE
- Placement Tests: GMAT/GRE not required for admission
Enhance your ability to build and lead a high-performing sales team with Franklin’s 14-month online M.S. in Professional Sales Leadership.
- Class Type: 100% online
- Months To Complete: 14
- Placement Tests: GMAT/GRE not required for admission
What Do Promotions Directors Do on a Daily Basis?
So you have a high-level understanding of what promotions directors do and the types of industries in which they work - but what do they really do each day?
A great way to understand the type of work promotions directors do is to examine actual job postings and focus on the specific skills that employers are seeking. That will help paint a clearer picture of the tasks that promotions directors tackle each day.
Continue reading for a breakdown of specialized skills found in job postings for promotions directors, as well as common skills - interpersonal qualities and attributes - that can help you thrive in the workplace.
In-Demand Skills for Today's Promotions Directors
Based on 7,740 job postings
Top 5 Specialized Skills for Promotions Directors
| Skills | Postings | % of Total Postings |
|---|---|---|
| Marketing | 3,621 | 47% |
| Project Management | 1,256 | 16% |
| Digital Advertising | 962 | 12% |
| Digital Marketing | 727 | 9% |
| Data Analysis | 635 | 8% |
Top 5 Common Skills for Promotions Directors
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communication | 3,580 | 46% |
| Sales | 3,015 | 39% |
| Management | 2,474 | 32% |
| Customer Service | 1,907 | 25% |
| Planning | 1,864 | 24% |
Based on 7,740 job postings related to promotions directors, marketing was the top specialized skill sought by employers, with 47% of all postings looking for that skillset. Skills for project management, digital advertising, digital marketing, data analysis and advertisement were also highly sought.
As for common skills, communication was the most desired skill found in job postings for promotions directors, followed by sales, management, customer service, planning and operations.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Marketing | 3,621 | 47% |
| Project Management | 1,256 | 16% |
| Digital Advertising | 962 | 12% |
| Digital Marketing | 727 | 9% |
| Data Analysis | 635 | 8% |
| Advertisement | 605 | 8% |
| Analytics | 605 | 8% |
| Key Performance Indicators (KPIs) | 604 | 8% |
| Selling Techniques | 577 | 7% |
| Advertising Campaigns | 544 | 7% |
| Sales Prospecting | 514 | 7% |
| Social Media | 506 | 7% |
| Finance | 491 | 6% |
| Workflow Management | 444 | 6% |
| Upselling | 434 | 6% |
| Advertising Sales | 405 | 5% |
| Customer Relationship Management | 391 | 5% |
| Google Analytics | 379 | 5% |
| Marketing Strategies | 371 | 5% |
| Account Management | 370 | 5% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communication | 3,580 | 46% |
| Sales | 3,015 | 39% |
| Management | 2,474 | 32% |
| Customer Service | 1,907 | 25% |
| Planning | 1,864 | 24% |
| Operations | 1,787 | 23% |
| Detail Oriented | 1,730 | 22% |
| Leadership | 1,709 | 22% |
| Writing | 1,395 | 18% |
| Problem Solving | 1,275 | 16% |
| Presentations | 1,217 | 16% |
| Research | 1,066 | 14% |
| Microsoft Excel | 1,021 | 13% |
| Self-Motivation | 943 | 12% |
| Interpersonal Communications | 926 | 12% |
| Microsoft Office | 810 | 10% |
| Time Management | 782 | 10% |
| Microsoft PowerPoint | 765 | 10% |
| Organizational Skills | 733 | 9% |
| Coordinating | 715 | 9% |
Most In-Demand Jobs for Promotions Directors
Top 5 Posted Job Titles
| Job Title | Postings | % of Total Postings |
|---|---|---|
| League Managers | 979 | 11.2% |
| Advertising Account Managers | 1,745 | 19.9% |
| Advertising Managers | 500 | 5.7% |
| Advertising and Marketing Managers | 674 | 7.7% |
| Advertising Sales Managers | 615 | 7% |
According to job postings that were published between September 2022 and August 2023, the top job sought by employers was league managers, with 494 unique job postings. Advertising account managers were second, with 279 postings, followed by advertising managers, advertising and marketing managers and advertising sales managers.
Expand the section below to see unique job postings for all occupations related to promotions directors.
| Job Title | Postings | % of Total Postings |
|---|---|---|
| League Managers | 979 | 11.2% |
| Advertising Account Managers | 1,745 | 19.9% |
| Advertising Managers | 500 | 5.7% |
| Advertising and Marketing Managers | 674 | 7.7% |
| Advertising Sales Managers | 615 | 7% |
| Promotions Managers | 550 | 6.3% |
| Digital Advertising Managers | 333 | 3.8% |
| Marketers | 364 | 4.1% |
| Street Team Managers | 231 | 2.6% |
| Promotions Directors | 1,007 | 11.5% |
| Paid Media Managers | 215 | 2.4% |
| Ad Operations Managers | 170 | 1.9% |
| Promotions Marketing Managers | 145 | 1.7% |
| Street Team Representatives | 178 | 2% |
| Promotions Supervisors | 124 | 1.4% |
| Health Promotion Managers | 134 | 1.5% |
| Advertising Operations Managers | 143 | 1.6% |
| Advertising Production Managers | 121 | 1.4% |
| Advertising Account Supervisors | 140 | 1.6% |
| PPC Managers | 411 | 4.7% |
Additional Links
Ready to dig deeper into career information for promotions directors? Visit our other pages focused on salary and education for promotions directors.
How much do promotions directors make?
Promotions Directors: How do you become one?
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