What Do Advertising Production Managers Do?
Wondering what the job is really like for advertising production managers?
You've come to the right place.
Keep reading to find detailed information about what advertising production managers do, including the type of work they are tasked with on a daily basis, industries in which they work, and the specific skills needed for a successful career.
Advertising Production Managers Overview & Description
Let's get started with the basics about advertising production managers by taking a look at a simple description and popular job titles.
Advertising Production Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Popular Job Titles For Advertising Production Managers
Sample of Reported Job Titles
- League Managers
- Advertising Account Managers
- Advertising Managers
- Advertising and Marketing Managers
- Advertising Sales Managers
- Promotions Managers
- Digital Advertising Managers
- Marketers
- Street Team Managers
- Promotions Directors
- Paid Media Managers
- Ad Operations Managers
Read on for insight into the industries where the highest concentration of jobs for advertising production managers can be found.
Best Industries for Advertising Production Managers
Advertising Production Managers Jobs By Industry
- Advertising, Public Relations, and Related Services: 42.1%
- Management of Companies and Enterprises: 11.2%
- Management, Scientific, and Technical Consulting Services: 4.8%
- Newspaper, Periodical, Book, and Directory Publishers: 4.2%
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers: 3%
- Web Search Portals, Libraries, Archives, and Other Information Services: 3%
- Other: 31.7%
When it comes to jobs in the United States, the largest single category of advertising production managers can be found working in the Advertising, Public Relations, and Related Services sector. In 2023, about 42.1% of all jobs for advertising production managers were found there.
Other top industries by percentage include Management of Companies and Enterprises (11.2%), Management, Scientific, and Technical Consulting Services (4.8%), Newspaper, Periodical, Book, and Directory Publishers (4.2%), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (3%) and Web Search Portals, Libraries, Archives, and Other Information Services (3%).
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Degree Options for Advertising Production Managers
Learn how to evaluate, support and integrate communications efforts to help move businesses in front of their competition, including executing strategic plans, developing print materials, and creating digital content in a variety of professional positions, such as PR specialist, copywriter and marketing coordinator.
- Class Type: 100% online
- Cost Per Credit: $398
Learn to craft clear and effective messages while adding new media communication methods to your professional toolkit.
- Class Type: 100% online
- Cost Per Credit: $398
Take a strategic approach to promoting products, services, and new ideas by leveraging consumer research and effective planning.
- Class Type: 100% online
- Cost Per Credit: $398
- Accreditation: IACBE
Expand your leadership capabilities to change the business of doing business.
- Years To Complete: 3
Stand out with a specialized master’s degree focused entirely on strategically integrating marketing and communication.
- Class Type: 100% online
- Months To Complete: 14
- Accreditation: IACBE
- Placement Tests: GMAT/GRE not required for admission
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- Class Type: 100% online
- Months To Complete: 14
- Placement Tests: GMAT/GRE not required for admission
What Do Advertising Production Managers Do on a Daily Basis?
So you have a high-level understanding of what advertising production managers do and the types of industries in which they work - but what do they really do each day?
A great way to understand the type of work advertising production managers do is to examine actual job postings and focus on the specific skills that employers are seeking. That will help paint a clearer picture of the tasks that advertising production managers tackle each day.
Continue reading for a breakdown of specialized skills found in job postings for advertising production managers, as well as common skills - interpersonal qualities and attributes - that can help you thrive in the workplace.
In-Demand Skills for Today's Advertising Production Managers
Based on 7,740 job postings
Top 5 Specialized Skills for Advertising Production Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Marketing | 3,621 | 47% |
| Project Management | 1,256 | 16% |
| Digital Advertising | 962 | 12% |
| Digital Marketing | 727 | 9% |
| Data Analysis | 635 | 8% |
Top 5 Common Skills for Advertising Production Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communication | 3,580 | 46% |
| Sales | 3,015 | 39% |
| Management | 2,474 | 32% |
| Customer Service | 1,907 | 25% |
| Planning | 1,864 | 24% |
Based on 7,740 job postings related to advertising production managers, marketing was the top specialized skill sought by employers, with 47% of all postings looking for that skillset. Skills for project management, digital advertising, digital marketing, data analysis and advertisement were also highly sought.
As for common skills, communication was the most desired skill found in job postings for advertising production managers, followed by sales, management, customer service, planning and operations.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Marketing | 3,621 | 47% |
| Project Management | 1,256 | 16% |
| Digital Advertising | 962 | 12% |
| Digital Marketing | 727 | 9% |
| Data Analysis | 635 | 8% |
| Advertisement | 605 | 8% |
| Analytics | 605 | 8% |
| Key Performance Indicators (KPIs) | 604 | 8% |
| Selling Techniques | 577 | 7% |
| Advertising Campaigns | 544 | 7% |
| Sales Prospecting | 514 | 7% |
| Social Media | 506 | 7% |
| Finance | 491 | 6% |
| Workflow Management | 444 | 6% |
| Upselling | 434 | 6% |
| Advertising Sales | 405 | 5% |
| Customer Relationship Management | 391 | 5% |
| Google Analytics | 379 | 5% |
| Marketing Strategies | 371 | 5% |
| Account Management | 370 | 5% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communication | 3,580 | 46% |
| Sales | 3,015 | 39% |
| Management | 2,474 | 32% |
| Customer Service | 1,907 | 25% |
| Planning | 1,864 | 24% |
| Operations | 1,787 | 23% |
| Detail Oriented | 1,730 | 22% |
| Leadership | 1,709 | 22% |
| Writing | 1,395 | 18% |
| Problem Solving | 1,275 | 16% |
| Presentations | 1,217 | 16% |
| Research | 1,066 | 14% |
| Microsoft Excel | 1,021 | 13% |
| Self-Motivation | 943 | 12% |
| Interpersonal Communications | 926 | 12% |
| Microsoft Office | 810 | 10% |
| Time Management | 782 | 10% |
| Microsoft PowerPoint | 765 | 10% |
| Organizational Skills | 733 | 9% |
| Coordinating | 715 | 9% |
Most In-Demand Jobs for Advertising Production Managers
Top 5 Posted Job Titles
| Job Title | Postings | % of Total Postings |
|---|---|---|
| League Managers | 979 | 11.2% |
| Advertising Account Managers | 1,745 | 19.9% |
| Advertising Managers | 500 | 5.7% |
| Advertising and Marketing Managers | 674 | 7.7% |
| Advertising Sales Managers | 615 | 7% |
According to job postings that were published between September 2022 and August 2023, the top job sought by employers was league managers, with 494 unique job postings. Advertising account managers were second, with 279 postings, followed by advertising managers, advertising and marketing managers and advertising sales managers.
Expand the section below to see unique job postings for all occupations related to advertising production managers.
| Job Title | Postings | % of Total Postings |
|---|---|---|
| League Managers | 979 | 11.2% |
| Advertising Account Managers | 1,745 | 19.9% |
| Advertising Managers | 500 | 5.7% |
| Advertising and Marketing Managers | 674 | 7.7% |
| Advertising Sales Managers | 615 | 7% |
| Promotions Managers | 550 | 6.3% |
| Digital Advertising Managers | 333 | 3.8% |
| Marketers | 364 | 4.1% |
| Street Team Managers | 231 | 2.6% |
| Promotions Directors | 1,007 | 11.5% |
| Paid Media Managers | 215 | 2.4% |
| Ad Operations Managers | 170 | 1.9% |
| Promotions Marketing Managers | 145 | 1.7% |
| Street Team Representatives | 178 | 2% |
| Promotions Supervisors | 124 | 1.4% |
| Health Promotion Managers | 134 | 1.5% |
| Advertising Operations Managers | 143 | 1.6% |
| Advertising Production Managers | 121 | 1.4% |
| Advertising Account Supervisors | 140 | 1.6% |
| PPC Managers | 411 | 4.7% |
Additional Links
Ready to dig deeper into career information for advertising production managers? Visit our other pages focused on salary and education for advertising production managers.
How much do advertising production managers make?
Advertising Production Managers: How do you become one?
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