Promotions Marketing Managers: How to Become One
If you were to ask a group of promotions marketing managers about how they arrived at their current job, there's a good chance you would get several different answers about the paths and steps that each person took.
That said, there are still ways that you can develop a baseline understanding of the preparation that is necessary to become one.
The Best Adult Colleges and Careers Guide has gathered data to provide you with insight into the type of education that's commonly required for promotions marketing managers to land a job. This page contains information, sourced from real job postings, that describes the experience levels and specific skills that employers of promotions marketing managers expect candidates to have. In the end, this information will help you create an education or professional development plan that aligns with your career aspirations.
Keep reading to learn more about career steps for promotions marketing managers.
What Education & Experience is Needed for Promotions Marketing Managers?
Do promotions marketing managers need a degree? What kind of experience do promotions marketing managers typically need? Thanks to data sourced from Lightcast™ from real job postings, we can get some clarity on those questions, as well as the level of education that is commonly required for promotions marketing managers to secure jobs.
Education Level Required in Job Postings for Promotions Marketing Managers
Jobs Postings for Promotions Marketing Managers By Education
- Bachelor's degree: 3,863 (43%)
- No Education Listed: 3,289 (37%)
- High School or GED: 874 (10%)
- Master's degree: 727 (8%)
- Ph.D. or professional degree: 242 (3%)
A bachelor's degree is the level of education sought the most by employers of promotions marketing managers. According to job data, a bachelor's degree was required for 43% of positions. In 37% of job listings no education level was listed and in 10% of postings a High School diploma or GED was required.
Experience Level Required in Job Postings for Promotions Marketing Managers
Jobs Postings for Promotions Marketing Managers By Experience
- 0-1 Years: 572 (14%)
- 2-3 Years: 1,554 (37%)
- 4-6 Years: 1,391 (33%)
- 7-9 Years: 410 (10%)
- 10+ Years: 246 (6%)
While the amount of required experience will vary based on the responsibility and seniority of the position, an aggregate view of job posting data can help paint a picture of the experience level sought for most job openings for promotions marketing managers. In 37% of job postings for Promotions Marketing Managers, employers were looking for candidates with 2-3 years of experience. In 33% of listings employers were looking for candidates with 4-6 years of experience, while 0-1 years of experience was sought in 14% of job postings for promotions marketing managers.
What Kind of Degree Do Promotions Marketing Managers Need?
So far this page has provided detail into the level of education and the amount of experience required in job openings for promotions marketing managers, but what type of education or degree will help prepare you for a career in the field?
According to occupational data obtained through Lightcast,™ there are 15 key academic programs that can help prepare prospective promotions marketing managers, and in 2023 a total of 99,640 of those programs were completed at institutions in the United States.
Check out the information below to learn more about the specific programs that should be considered by prospective promotions marketing managers.
Top Degree Programs for Promotions Marketing Managers
Top 5 Degree Programs for Promotions Marketing Managers (2023)
| Program | Completions |
|---|---|
| Marketing/Marketing Management, General. | 49,638 |
| Communication, General. | 11,220 |
| Mass Communication/Media Studies. | 9,221 |
| Public Relations/Image Management. | 4,513 |
| Advertising. | 4,277 |
| Program | Completions |
|---|---|
| Marketing/Marketing Management, General. | 49,638 |
| Communication, General. | 11,220 |
| Mass Communication/Media Studies. | 9,221 |
| Public Relations/Image Management. | 4,513 |
| Advertising. | 4,277 |
| Public Relations, Advertising, and Applied Communication. | 4,139 |
| Public Health Education and Promotion. | 4,086 |
| Commercial and Advertising Art. | 3,319 |
| Communication and Media Studies, Other. | 2,831 |
| Music Management. | 1,986 |
| Organizational Communication, General. | 1,835 |
| Public Relations, Advertising, and Applied Communication, Other. | 1,470 |
| Arts, Entertainment, and Media Management, General. | 1,026 |
| Pharmaceutical Marketing and Management. | 61 |
| Tourism Promotion Operations. | 18 |
Top Online College For Working Adults
Franklin University is a top choice for adults who need to balance school with busy lives. Founded in 1902 in Columbus, Ohio, Franklin's main focus has been serving adult students and tailoring education to fit their needs. Nonprofit and accredited by the Higher Learning Commission (hlcommission.org/800.621.7440), Franklin offers more than 50 affordable bachelor's, master's, and doctoral programs — all available 100% online.
Degree Options for Promotions Marketing Managers
Learn how to evaluate, support and integrate communications efforts to help move businesses in front of their competition, including executing strategic plans, developing print materials, and creating digital content in a variety of professional positions, such as PR specialist, copywriter and marketing coordinator.
- Class Type: 100% online
- Cost Per Credit: $398
Learn to craft clear and effective messages while adding new media communication methods to your professional toolkit.
- Class Type: 100% online
- Cost Per Credit: $398
Take a strategic approach to promoting products, services, and new ideas by leveraging consumer research and effective planning.
- Class Type: 100% online
- Cost Per Credit: $398
- Accreditation: IACBE
Expand your leadership capabilities to change the business of doing business.
- Years To Complete: 3
Stand out with a specialized master’s degree focused entirely on strategically integrating marketing and communication.
- Class Type: 100% online
- Months To Complete: 14
- Accreditation: IACBE
- Placement Tests: GMAT/GRE not required for admission
Enhance your ability to build and lead a high-performing sales team with Franklin’s 14-month online M.S. in Professional Sales Leadership.
- Class Type: 100% online
- Months To Complete: 14
- Placement Tests: GMAT/GRE not required for admission
What Skills Do Promotions Marketing Managers Need?
Education and experience have been covered, so what are the specific skills and traits needed by promotions marketing managers to secure a job?
A good way to understand this is to examine actual job postings for skills commonly sought by employers. Continue reading for a breakdown of specialized skills found in job postings for promotions marketing managers, as well as common skills that can help you thrive in the workplace.
In-Demand Skills for Today's Promotions Marketing Managers
Based on 7,740 job postings
Top 5 Specialized Skills for Promotions Marketing Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Marketing | 3,621 | 47% |
| Project Management | 1,256 | 16% |
| Digital Advertising | 962 | 12% |
| Digital Marketing | 727 | 9% |
| Data Analysis | 635 | 8% |
Top 5 Common Skills for Promotions Marketing Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communication | 3,580 | 46% |
| Sales | 3,015 | 39% |
| Management | 2,474 | 32% |
| Customer Service | 1,907 | 25% |
| Planning | 1,864 | 24% |
Based on 7,740 job postings related to promotions marketing managers, marketing was the top specialized skill sought by employers, with 47% of all postings looking for that skillset. Skills for project management, digital advertising, digital marketing, data analysis and advertisement were also highly sought.
As for common skills, communication was the most desired skill found in job postings for promotions marketing managers, followed by sales, management, customer service, planning and operations.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Marketing | 3,621 | 47% |
| Project Management | 1,256 | 16% |
| Digital Advertising | 962 | 12% |
| Digital Marketing | 727 | 9% |
| Data Analysis | 635 | 8% |
| Advertisement | 605 | 8% |
| Analytics | 605 | 8% |
| Key Performance Indicators (KPIs) | 604 | 8% |
| Selling Techniques | 577 | 7% |
| Advertising Campaigns | 544 | 7% |
| Sales Prospecting | 514 | 7% |
| Social Media | 506 | 7% |
| Finance | 491 | 6% |
| Workflow Management | 444 | 6% |
| Upselling | 434 | 6% |
| Advertising Sales | 405 | 5% |
| Customer Relationship Management | 391 | 5% |
| Google Analytics | 379 | 5% |
| Marketing Strategies | 371 | 5% |
| Account Management | 370 | 5% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communication | 3,580 | 46% |
| Sales | 3,015 | 39% |
| Management | 2,474 | 32% |
| Customer Service | 1,907 | 25% |
| Planning | 1,864 | 24% |
| Operations | 1,787 | 23% |
| Detail Oriented | 1,730 | 22% |
| Leadership | 1,709 | 22% |
| Writing | 1,395 | 18% |
| Problem Solving | 1,275 | 16% |
| Presentations | 1,217 | 16% |
| Research | 1,066 | 14% |
| Microsoft Excel | 1,021 | 13% |
| Self-Motivation | 943 | 12% |
| Interpersonal Communications | 926 | 12% |
| Microsoft Office | 810 | 10% |
| Time Management | 782 | 10% |
| Microsoft PowerPoint | 765 | 10% |
| Organizational Skills | 733 | 9% |
| Coordinating | 715 | 9% |
Additional Links
Ready to dig deeper into career information about promotions marketing managers? Visit our other pages focused on salary and education for promotions marketing managers.
What do promotions marketing managers do?
How much do promotions marketing managers make?
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