How Much Do Marketers Make?
Having a clear understanding of earnings potential is important, especially if you are researching career paths or considering changing jobs. If you're one of those people, and you're curious what kind of salary marketers make, you've come to the right place.
Using data from Lightcast,™ the Best Adult Colleges and Careers Guide has compiled rich information about salary for marketers and related jobs, including details about average compensation, salary trends and job growth. We've also gathered advertised salaries from actual job postings to provide insight into what employers of marketers are offering as compensation.
Keep reading to learn more about how much marketers can expect to make in the United States.
At a Glance: Salary & Jobs for Marketers
According to data from 2023, there were about 20,922 positions for marketers in the United States. In terms of salary, the national median salary for marketers was reported to be $131,872. Additionally, when examining job demand, employers across the country posted 9,587 job postings related to positions for marketers.
How Much Money Do Marketers Make?
Median salary is just one data point. To build a better understanding of how much money marketers and related positions can expect to make in the United States, it can be helpful to look at the full range of compensation for those jobs.
Let's look more deeply at data that was reported to the U.S. Bureau of Labor Statistics (BLS) for detail into the lowest and highest salary earnings for marketers.
Annual Salary for Marketers
According to the BLS, the lowest earners for marketers and related professions earned about $63,586 per year in 2023. Meanwhile, at the other end of the spectrum, the highest earners made about $256,635 annually.
As mentioned previously, the median salary for marketers in the United States in 2023 was $131,872.
Annual Salary Range For Marketers In 2023
Hourly Salary for Marketers
The BLS also breaks down compensation for marketers by hourly salary, and the median average hourly pay for marketers in 2023 was $63. Lowest hourly earners took home $31 while the highest reported hourly salaries for marketers was $123.
Hourly Salary Range For Marketers In 2023
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Advertised Compensation for Marketers
Data from the BLS is one way to dig into compensation for marketers, but another way to build a more real-time understanding of salary is to look at actual job postings and see what compensation organizations are currently providing to fill open positions for marketers.
Keep in mind that salary data is not included in every job posting, so the information compiled here is reflective of the data available through Lightcast.™
Annual Salary from Job Postings for Marketers
Advertised Annual Salary
During a review of 7,740 job postings related to marketers, advertised salary was included in 3,108 of them, which was 40%. Based on those postings, the median advertised salary for marketers was $87,424 per year.
Hourly Salary from Job Postings for Marketers
Advertised Hourly Salary
A similar analysis of job postings provides insight into advertised hourly salary for marketers. Based on 32% of postings with advertised compensation, the median hourly salary for open positions for marketers in the United States is about $42.
Salary Trend for Marketers
If you're thinking about pursuing a career in the field, you may want to understand how compensation has changed over time for marketers. The chart below provides a snapshot of advertised salaries over the past three years.
Based on compensation data that was included in job postings for marketers dating back to September 2020, advertised salaries for marketers have increased 75%.
Advertised Wage Trend For Marketers
What's the Job Growth for Marketers?
Another data point that someone thinking about a career path should consider is whether or not jobs are expected to see growth in the future. The chart below looks at projected employment for marketers over the next 10 years.
According to the data obtained through Lightcast,™ there were 20,900 jobs for marketers in the United States in 2023. By 2033, it is expected that about 2,282 jobs will be added. That's a 10.9% increase over the next 10-year period.
Employment Projections For Marketers
Additional Links
Ready to dig deeper into career information about marketers? Visit our other pages focused on salary and education for marketers.
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