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There’s a really old (and often referenced) cough syrup commercial that opens with an actor saying in a rather serious voice, “I’m not a doctor, but I play one on TV.”
Presumably, these pseudo-credentials are what lend credibility to the subsequent product recommendation.
But life doesn’t always imitate art. And in the real world, credentials do matter.
Among the highest credentials that matter, at least in business, is the doctor of business administration, or DBA, degree.
It is important to note that a DBA degree is different than a Ph.D, so be sure to read this to see if an online professional doctorate or Ph.D. is better for meeting your career objectives.
As for the DBA, this terminal degree can prepare you to leverage doctoral-level thinking to solve actual business problems.
Wendell Seaborne, Ph.D., program chair for Franklin University’s DBA program explains the DBA this way:
“A DBA is a very application-oriented degree, whereas a Ph.D. is a research-oriented degree. If you want to come up with theory that answers questions in the larger marketplace, then pursue a Ph.D. If, however, you want to solve a practical problem in your company today, the DBA is the degree you’ll want to pursue. The DBA student will become very familiar with the theory that the Ph.D. is developing and take those theories and apply it to their specific business situation. Most DBAs that come in to our program have identified a business issue, problem or gap and use that as the basis for all their DBA program research and writings.”
For example, a DBA student may have identified a skills gap within their organization and now the student wants to answer the question: “How can we address the issue that employees are not performing at their highest levels?”
Within the online DBA program, the student would read up on and study theories about employee motivation and engagement, sorting through and identifying from articles and literature what is most prevalent in their particular business situation. Then, using a theory or combination of theories, the student would put together and implement a program that addresses the issue. If the problem wasn’t satisfactorily or fully solved, the student would go back and take a look at additional research and revise the program accordingly.
With a quality online DBA program, the DBA student should learn, enhance and/or refine these in-demand skills:
The online DBA program typically appeals to two types of professionals: (1) those looking to further their profession and (2) those wishing to instruct the next-generation of practitioners. (That assumes that you’re looking to teach at an institution that is not a Tier 1 research institute, which likely would require the Ph.D. instead.)
To further explain what a DBA is, we’ve created this list of 10 things you may not know about the Doctor of Business Administration: