On-Air Personalities: How to Become One
If you were to ask a group of on-air personalities about how they arrived at their current job, there's a good chance you would get several different answers about the paths and steps that each person took.
That said, there are still ways that you can develop a baseline understanding of the preparation that is necessary to become one.
The Best Adult Colleges and Careers Guide has gathered data to provide you with insight into the type of education that's commonly required for on-air personalities to land a job. This page contains information, sourced from real job postings, that describes the experience levels and specific skills that employers of on-air personalities expect candidates to have. In the end, this information will help you create an education or professional development plan that aligns with your career aspirations.
Keep reading to learn more about career steps for on-air personalities.
What Education & Experience is Needed for On-Air Personalities?
Do on-air personalities need a degree? What kind of experience do on-air personalities typically need? Thanks to data sourced from Lightcast™ from real job postings, we can get some clarity on those questions, as well as the level of education that is commonly required for on-air personalities to secure jobs.
Education Level Required in Job Postings for On-Air Personalities
Jobs Postings for On-Air Personalities By Education
- No Education Listed: 3,255 (52%)
- Bachelor's degree: 1,795 (29%)
- High School or GED: 866 (14%)
- Master's degree: 316 (5%)
- Ph.D. or professional degree: 35 (1%)
No education was listed by most employers of on-air personalities. According to job data, no education was required for 52% of positions. In 29% of job listings a bachelor's degree was required and in 14% of postings a High School diploma or GED was required.
Experience Level Required in Job Postings for On-Air Personalities
Jobs Postings for On-Air Personalities By Experience
- 0-1 Years: 901 (34%)
- 2-3 Years: 1,297 (49%)
- 4-6 Years: 395 (15%)
- 7-9 Years: 29 (1%)
- 10+ Years: 29 (1%)
While the amount of required experience will vary based on the responsibility and seniority of the position, an aggregate view of job posting data can help paint a picture of the experience level sought for most job openings for on-air personalities. In 49% of job postings for On-Air Personalities, employers were looking for candidates with 2-3 years of experience. In 34% of listings employers were looking for candidates with 0-1 years of experience, while 4-6 years of experience was sought in 15% of job postings for on-air personalities.
What Kind of Degree Do On-Air Personalities Need?
So far this page has provided detail into the level of education and the amount of experience required in job openings for on-air personalities, but what type of education or degree will help prepare you for a career in the field?
According to occupational data obtained through Lightcast,™ there are 12 key academic programs that can help prepare prospective on-air personalities, and in 2021 a total of 85,564 of those programs were completed at institutions in the United States.
Check out the information below to learn more about the specific programs that should be considered by prospective on-air personalities.
Top Degree Programs for On-Air Personalities
Top 5 Degree Programs for On-Air Personalities (2021)
| Program | Completions |
|---|---|
| Speech Communication and Rhetoric. | 41,109 |
| Communication, General. | 11,952 |
| Journalism. | 11,321 |
| Radio and Television. | 6,543 |
| Public Relations, Advertising, and Applied Communication. | 4,068 |
| Program | Completions |
|---|---|
| Speech Communication and Rhetoric. | 41,109 |
| Communication, General. | 11,952 |
| Journalism. | 11,321 |
| Radio and Television. | 6,543 |
| Public Relations, Advertising, and Applied Communication. | 4,068 |
| Communication and Media Studies, Other. | 3,374 |
| Organizational Communication, General. | 2,013 |
| Public Relations, Advertising, and Applied Communication, Other. | 1,547 |
| Journalism, Other. | 1,098 |
| Radio, Television, and Digital Communication, Other. | 929 |
| Broadcast Journalism. | 881 |
| Sports Communication. | 729 |
Top Online College For Working Adults
Franklin University is a top choice for adults who need to balance school with busy lives. Founded in 1902 in Columbus, Ohio, Franklin's main focus has been serving adult students and tailoring education to fit their needs. Nonprofit and accredited by the Higher Learning Commission (hlcommission.org/800.621.7440), Franklin offers more than 50 affordable bachelor's, master's, and doctoral programs — all available 100% online.
Degree Options for On-Air Personalities
Learn to craft clear and effective messages while adding new media communication methods to your professional toolkit.
- Class Type: 100% online
- Cost Per Credit: $398
Stand out with a specialized master’s degree focused entirely on strategically integrating marketing and communication.
- Class Type: 100% online
- Months To Complete: 14
- Accreditation: IACBE
- Placement Tests: GMAT/GRE not required for admission
What Skills Do On-Air Personalities Need?
Education and experience have been covered, so what are the specific skills and traits needed by on-air personalities to secure a job?
A good way to understand this is to examine actual job postings for skills commonly sought by employers. Continue reading for a breakdown of specialized skills found in job postings for on-air personalities, as well as common skills that can help you thrive in the workplace.
In-Demand Skills for Today's On-Air Personalities
Based on 5,859 job postings
Top 5 Specialized Skills for On-Air Personalities
| Skills | Postings | % of Total Postings |
|---|---|---|
| Marketing | 880 | 15% |
| Hospice | 569 | 10% |
| Social Media | 469 | 8% |
| Broadcasting | 436 | 7% |
| Journalism | 408 | 7% |
Top 5 Common Skills for On-Air Personalities
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communications | 1,960 | 33% |
| Sales | 900 | 15% |
| Writing | 893 | 15% |
| Management | 881 | 15% |
| Detail Oriented | 758 | 13% |
Based on 5,859 job postings related to on-air personalities, marketing was the top specialized skill sought by employers, with 15% of all postings looking for that skillset. Skills for hospice, social media, broadcasting, journalism and healthcare industry knowledge were also highly sought.
As for common skills, communications was the most desired skill found in job postings for on-air personalities, followed by sales, writing, management, detail oriented and customer service.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Marketing | 880 | 15% |
| Hospice | 569 | 10% |
| Social Media | 469 | 8% |
| Broadcasting | 436 | 7% |
| Journalism | 408 | 7% |
| Healthcare Industry Knowledge | 344 | 6% |
| Project Management | 310 | 5% |
| Public Relations | 255 | 4% |
| Home Health Care | 243 | 4% |
| Pronunciation | 226 | 4% |
| Adobe Audition | 218 | 4% |
| Office Equipment | 192 | 3% |
| Social Work | 189 | 3% |
| Brand Awareness | 164 | 3% |
| Community Outreach | 154 | 3% |
| Blogs | 152 | 3% |
| Business Development | 152 | 3% |
| Land Zoning | 140 | 2% |
| Content Creation | 129 | 2% |
| Sales Planning | 118 | 2% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communications | 1,960 | 33% |
| Sales | 900 | 15% |
| Writing | 893 | 15% |
| Management | 881 | 15% |
| Detail Oriented | 758 | 13% |
| Customer Service | 700 | 12% |
| Operations | 602 | 10% |
| Planning | 591 | 10% |
| Microsoft Office | 580 | 10% |
| Public Speaking | 578 | 10% |
| Problem Solving | 512 | 9% |
| Multitasking | 511 | 9% |
| Presentations | 498 | 8% |
| Verbal Communication Skills | 492 | 8% |
| Editing | 486 | 8% |
| Coordinating | 446 | 8% |
| Self-Motivation | 446 | 8% |
| English Language | 415 | 7% |
| Research | 415 | 7% |
| Leadership | 413 | 7% |
Additional Links
Ready to dig deeper into career information about on-air personalities? Visit our other pages focused on salary and education for on-air personalities.
What do on-air personalities do?
How much do on-air personalities make?
All Occupations
The Best Adult Colleges and Careers Guide has compiled data for dozens of in-demand jobs. Explore our full catalog of occupation data by visiting the link below.