Directors of Broadcasting and Media Relations: How to Become One
If you were to ask a group of directors of broadcasting and media relations about how they arrived at their current job, there's a good chance you would get several different answers about the paths and steps that each person took.
That said, there are still ways that you can develop a baseline understanding of the preparation that is necessary to become one.
The Best Adult Colleges and Careers Guide has gathered data to provide you with insight into the type of education that's commonly required for directors of broadcasting and media relations to land a job. This page contains information, sourced from real job postings, that describes the experience levels and specific skills that employers of directors of broadcasting and media relations expect candidates to have. In the end, this information will help you create an education or professional development plan that aligns with your career aspirations.
Keep reading to learn more about career steps for directors of broadcasting and media relations.
What Education & Experience is Needed for Directors of Broadcasting and Media Relations?
Do directors of broadcasting and media relations need a degree? What kind of experience do directors of broadcasting and media relations typically need? Thanks to data sourced from Lightcast™ from real job postings, we can get some clarity on those questions, as well as the level of education that is commonly required for directors of broadcasting and media relations to secure jobs.
Education Level Required in Job Postings for Directors of Broadcasting and Media Relations
Jobs Postings for Directors of Broadcasting and Media Relations By Education
- No Education Listed: 638 (60%)
- Bachelor's degree: 228 (21%)
- High School or GED: 183 (17%)
- Master's degree: 16 (1%)
- Ph.D. or professional degree: 5 (0%)
No education was listed by most employers of directors of broadcasting and media relations. According to job data, no education was required for 60% of positions. In 21% of job listings a bachelor's degree was required and in 17% of postings a High School diploma or GED was required.
Experience Level Required in Job Postings for Directors of Broadcasting and Media Relations
Jobs Postings for Directors of Broadcasting and Media Relations By Experience
- 0-1 Years: 240 (58%)
- 2-3 Years: 114 (27%)
- 4-6 Years: 49 (12%)
- 7-9 Years: 4 (1%)
- 10+ Years: 9 (2%)
While the amount of required experience will vary based on the responsibility and seniority of the position, an aggregate view of job posting data can help paint a picture of the experience level sought for most job openings for directors of broadcasting and media relations. In 58% of job postings for Directors of Broadcasting and Media Relations, employers were looking for candidates with 0-1 years of experience. In 27% of listings employers were looking for candidates with 2-3 years of experience, while 4-6 years of experience was sought in 12% of job postings for directors of broadcasting and media relations.
What Kind of Degree Do Directors of Broadcasting and Media Relations Need?
So far this page has provided detail into the level of education and the amount of experience required in job openings for directors of broadcasting and media relations, but what type of education or degree will help prepare you for a career in the field?
According to occupational data obtained through Lightcast,™ there are 12 key academic programs that can help prepare prospective directors of broadcasting and media relations, and in 2023 a total of 75,259 of those programs were completed at institutions in the United States.
Check out the information below to learn more about the specific programs that should be considered by prospective directors of broadcasting and media relations.
Top Degree Programs for Directors of Broadcasting and Media Relations
Top 5 Degree Programs for Directors of Broadcasting and Media Relations (2023)
| Program | Completions |
|---|---|
| Speech Communication and Rhetoric. | 33,262 |
| Communication, General. | 11,220 |
| Journalism. | 10,005 |
| Radio and Television. | 6,486 |
| Public Relations, Advertising, and Applied Communication. | 4,139 |
| Program | Completions |
|---|---|
| Speech Communication and Rhetoric. | 33,262 |
| Communication, General. | 11,220 |
| Journalism. | 10,005 |
| Radio and Television. | 6,486 |
| Public Relations, Advertising, and Applied Communication. | 4,139 |
| Communication and Media Studies, Other. | 2,831 |
| Organizational Communication, General. | 1,835 |
| Public Relations, Advertising, and Applied Communication, Other. | 1,470 |
| Journalism, Other. | 1,186 |
| Sports Communication. | 1,161 |
| Broadcast Journalism. | 848 |
| Radio, Television, and Digital Communication, Other. | 816 |
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Degree Options for Directors of Broadcasting and Media Relations
Learn to craft clear and effective messages while adding new media communication methods to your professional toolkit.
- Class Type: 100% online
- Cost Per Credit: $398
Stand out with a specialized master’s degree focused entirely on strategically integrating marketing and communication.
- Class Type: 100% online
- Months To Complete: 14
- Accreditation: IACBE
- Placement Tests: GMAT/GRE not required for admission
What Skills Do Directors of Broadcasting and Media Relations Need?
Education and experience have been covered, so what are the specific skills and traits needed by directors of broadcasting and media relations to secure a job?
A good way to understand this is to examine actual job postings for skills commonly sought by employers. Continue reading for a breakdown of specialized skills found in job postings for directors of broadcasting and media relations, as well as common skills that can help you thrive in the workplace.
In-Demand Skills for Today's Directors of Broadcasting and Media Relations
Based on 1,051 job postings
Top 5 Specialized Skills for Directors of Broadcasting and Media Relations
| Skills | Postings | % of Total Postings |
|---|---|---|
| Broadcasting | 198 | 19% |
| Social Media | 154 | 15% |
| Podcasting | 130 | 12% |
| Journalism | 105 | 10% |
| Adobe Audition | 90 | 9% |
Top 5 Common Skills for Directors of Broadcasting and Media Relations
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communication | 303 | 29% |
| Detail Oriented | 224 | 21% |
| Writing | 189 | 18% |
| Public Speaking | 157 | 15% |
| Editing | 142 | 14% |
Based on 1,051 job postings related to directors of broadcasting and media relations, broadcasting was the top specialized skill sought by employers, with 19% of all postings looking for that skillset. Skills for social media, podcasting, journalism, adobe audition and marketing were also highly sought.
As for common skills, communication was the most desired skill found in job postings for directors of broadcasting and media relations, followed by detail oriented, writing, public speaking, editing and operations.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Broadcasting | 198 | 19% |
| Social Media | 154 | 15% |
| Podcasting | 130 | 12% |
| Journalism | 105 | 10% |
| Adobe Audition | 90 | 9% |
| Marketing | 68 | 6% |
| Content Creation | 66 | 6% |
| Transferable Skills Analysis | 58 | 6% |
| Audio Editing Software | 47 | 4% |
| Digital Audio | 45 | 4% |
| Automation | 43 | 4% |
| Audio Production | 41 | 4% |
| Live Event Support | 41 | 4% |
| Public Service Announcement | 41 | 4% |
| Talk Shows | 40 | 4% |
| Audio Editing | 39 | 4% |
| Production Equipment | 39 | 4% |
| Statistics | 34 | 3% |
| Audio Boards | 33 | 3% |
| Pronunciation | 33 | 3% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communication | 303 | 29% |
| Detail Oriented | 224 | 21% |
| Writing | 189 | 18% |
| Public Speaking | 157 | 15% |
| Editing | 142 | 14% |
| Operations | 127 | 12% |
| Management | 124 | 12% |
| Research | 115 | 11% |
| Verbal Communication Skills | 108 | 10% |
| Multitasking | 92 | 9% |
| Interpersonal Communications | 84 | 8% |
| Sales | 79 | 8% |
| Organizational Skills | 63 | 6% |
| Prioritization | 59 | 6% |
| Problem Solving | 56 | 5% |
| Professionalism | 56 | 5% |
| Time Management | 56 | 5% |
| Microsoft Office | 55 | 5% |
| Planning | 55 | 5% |
| Innovation | 51 | 5% |
Additional Links
Ready to dig deeper into career information about directors of broadcasting and media relations? Visit our other pages focused on salary and education for directors of broadcasting and media relations.
What do directors of broadcasting and media relations do?
How much do directors of broadcasting and media relations make?
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