What Do Campaign Managers Do?
Wondering what the job is really like for campaign managers?
You've come to the right place.
Keep reading to find detailed information about what campaign managers do, including the type of work they are tasked with on a daily basis, industries in which they work, and the specific skills needed for a successful career.
Campaign Managers Overview & Description
Let's get started with the basics about campaign managers by taking a look at a simple description and popular job titles.
Campaign Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Popular Job Titles For Campaign Managers
Sample of Reported Job Titles
- Digital Marketing Coordinators
- Advertising Managers
- Campaign Managers
- Digital Advertising Managers
- Promotions Directors
- Advertising and Marketing Managers
- Campaign Planners
- Digital Advertising Directors
- Ad Operations Managers
- Traffic Directors
- Coalition Coordinators
- Advertising Creative Directors
Read on for insight into the industries where the highest concentration of jobs for campaign managers can be found.
Best Industries for Campaign Managers
Campaign Managers Jobs By Industry
- Advertising, Public Relations, and Related Services: 42.8%
- Management of Companies and Enterprises: 10.7%
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers: 5.6%
- Newspaper, Periodical, Book, and Directory Publishers: 5.4%
- Management, Scientific, and Technical Consulting Services: 4.2%
- Web Search Portals, Libraries, Archives, and Other Information Services: 2.7%
- Other: 28.6%
When it comes to jobs in the United States, the largest single category of campaign managers can be found working in the Advertising, Public Relations, and Related Services sector. In 2022, about 42.8% of all jobs for campaign managers were found there.
Other top industries by percentage include Management of Companies and Enterprises (10.7%), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5.6%), Newspaper, Periodical, Book, and Directory Publishers (5.4%), Management, Scientific, and Technical Consulting Services (4.2%) and Web Search Portals, Libraries, Archives, and Other Information Services (2.7%).
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Degree Options for Campaign Managers
Learn how to evaluate, support and integrate communications efforts to help move businesses in front of their competition, including executing strategic plans, developing print materials, and creating digital content in a variety of professional positions, such as PR specialist, copywriter and marketing coordinator.
- Class Type: 100% online
- Cost Per Credit: $398
Learn to craft clear and effective messages while adding new media communication methods to your professional toolkit.
- Class Type: 100% online
- Cost Per Credit: $398
Take a strategic approach to promoting products, services, and new ideas by leveraging consumer research and effective planning.
- Class Type: 100% online
- Cost Per Credit: $398
- Accreditation: IACBE
Expand your leadership capabilities to change the business of doing business.
- Years To Complete: 3
Stand out with a specialized master’s degree focused entirely on strategically integrating marketing and communication.
- Class Type: 100% online
- Months To Complete: 14
- Accreditation: IACBE
- Placement Tests: GMAT/GRE not required for admission
Enhance your ability to build and lead a high-performing sales team with Franklin’s 14-month online M.S. in Professional Sales Leadership.
- Class Type: 100% online
- Months To Complete: 14
- Placement Tests: GMAT/GRE not required for admission
What Do Campaign Managers Do on a Daily Basis?
So you have a high-level understanding of what campaign managers do and the types of industries in which they work - but what do they really do each day?
A great way to understand the type of work campaign managers do is to examine actual job postings and focus on the specific skills that employers are seeking. That will help paint a clearer picture of the tasks that campaign managers tackle each day.
Continue reading for a breakdown of specialized skills found in job postings for campaign managers, as well as common skills - interpersonal qualities and attributes - that can help you thrive in the workplace.
In-Demand Skills for Today's Campaign Managers
Based on 7,722 job postings
Top 5 Specialized Skills for Campaign Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Marketing | 4,655 | 60% |
| Digital Marketing | 2,422 | 31% |
| Project Management | 1,996 | 26% |
| Social Media | 1,576 | 20% |
| Analytics | 1,117 | 14% |
Top 5 Common Skills for Campaign Managers
| Skills | Postings | % of Total Postings |
|---|---|---|
| Communications | 4,217 | 55% |
| Management | 2,679 | 35% |
| Sales | 2,347 | 30% |
| Leadership | 1,951 | 25% |
| Detail Oriented | 1,941 | 25% |
Based on 7,722 job postings related to campaign managers, marketing was the top specialized skill sought by employers, with 60% of all postings looking for that skillset. Skills for digital marketing, project management, social media, analytics and digital advertising were also highly sought.
As for common skills, communications was the most desired skill found in job postings for campaign managers, followed by management, sales, leadership, detail oriented and writing.
| Skill | Postings | % of Total Postings |
|---|---|---|
| Marketing | 4,655 | 60% |
| Digital Marketing | 2,422 | 31% |
| Project Management | 1,996 | 26% |
| Social Media | 1,576 | 20% |
| Analytics | 1,117 | 14% |
| Digital Advertising | 1,090 | 14% |
| Search Engine Optimization | 990 | 13% |
| Google Analytics | 890 | 12% |
| Key Performance Indicators (KPIs) | 880 | 11% |
| Customer Relationship Management | 711 | 9% |
| Email Marketing | 662 | 9% |
| Workflow Management | 637 | 8% |
| Adobe Photoshop | 619 | 8% |
| Advertising Campaigns | 617 | 8% |
| Search Engine Marketing | 615 | 8% |
| Marketing Strategies | 612 | 8% |
| Data Analysis | 603 | 8% |
| Advertisement | 590 | 8% |
| Agile Methodology | 572 | 7% |
| Marketing Communications | 553 | 7% |
| Skill | Postings | % of Total Postings |
|---|---|---|
| Communications | 4,217 | 55% |
| Management | 2,679 | 35% |
| Sales | 2,347 | 30% |
| Leadership | 1,951 | 25% |
| Detail Oriented | 1,941 | 25% |
| Writing | 1,767 | 23% |
| Planning | 1,756 | 23% |
| Operations | 1,672 | 22% |
| Customer Service | 1,437 | 19% |
| Problem Solving | 1,375 | 18% |
| Microsoft Excel | 1,303 | 17% |
| Self-Motivation | 1,254 | 16% |
| Research | 1,201 | 16% |
| Microsoft Office | 1,144 | 15% |
| Presentations | 1,139 | 15% |
| Microsoft PowerPoint | 1,018 | 13% |
| Coordinating | 1,013 | 13% |
| Time Management | 910 | 12% |
| Organizational Skills | 885 | 11% |
| Innovation | 874 | 11% |
Most In-Demand Jobs for Campaign Managers
Top 5 Posted Job Titles
| Job Title | Postings | % of Total Postings |
|---|---|---|
| Digital Marketing Coordinators | 3,595 | 39.6% |
| Advertising Managers | 704 | 7.8% |
| Campaign Managers | 728 | 8% |
| Digital Advertising Managers | 533 | 5.9% |
| Promotions Directors | 453 | 5% |
According to job postings that were published between September 2021 and August 2022, the top job sought by employers was digital marketing coordinators, with 1,713 unique job postings. Advertising managers were second, with 331 postings, followed by campaign managers, digital advertising managers and promotions directors.
Expand the section below to see unique job postings for all occupations related to campaign managers.
| Job Title | Postings | % of Total Postings |
|---|---|---|
| Digital Marketing Coordinators | 3,595 | 39.6% |
| Advertising Managers | 704 | 7.8% |
| Campaign Managers | 728 | 8% |
| Digital Advertising Managers | 533 | 5.9% |
| Promotions Directors | 453 | 5% |
| Advertising and Marketing Managers | 350 | 3.9% |
| Campaign Planners | 185 | 2% |
| Digital Advertising Directors | 343 | 3.8% |
| Ad Operations Managers | 175 | 1.9% |
| Traffic Directors | 178 | 2% |
| Coalition Coordinators | 187 | 2.1% |
| Advertising Creative Directors | 253 | 2.8% |
| Campaign Project Managers | 122 | 1.3% |
| Campaign Strategists | 111 | 1.2% |
| Advertising Campaign Managers | 318 | 3.5% |
| Advertising Directors | 157 | 1.7% |
| Advertising Operations Managers | 157 | 1.7% |
| Group Supervisors | 325 | 3.6% |
| Healthcare Managers | 89 | 1% |
| Directors of Advertising | 114 | 1.3% |
Additional Links
Ready to dig deeper into career information for campaign managers? Visit our other pages focused on salary and education for campaign managers.
How much do campaign managers make?
Campaign Managers: How do you become one?
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