Campaign Managers: How to Become One

If you were to ask a group of campaign managers about how they arrived at their current job, there's a good chance you would get several different answers about the paths and steps that each person took.

That said, there are still ways that you can develop a baseline understanding of the preparation that is necessary to become one.

The Best Adult Colleges and Careers Guide has gathered data to provide you with insight into the type of education that's commonly required for campaign managers to land a job. This page contains information, sourced from real job postings, that describes the experience levels and specific skills that employers of campaign managers expect candidates to have. In the end, this information will help you create an education or professional development plan that aligns with your career aspirations.

Keep reading to learn more about career steps for campaign managers.

What Education & Experience is Needed for Campaign Managers?

Do campaign managers need a degree? What kind of experience do campaign managers typically need? Thanks to data sourced from Lightcast™ from real job postings, we can get some clarity on those questions, as well as the level of education that is commonly required for campaign managers to secure jobs.

Education Level Required in Job Postings for Campaign Managers

A bachelor's degree is the level of education sought the most by employers of campaign managers. According to job data, a bachelor's degree was required for 49% of positions. In 30% of job listings no education level was listed and in 12% of postings a master's degree was required.

Experience Level Required in Job Postings for Campaign Managers

While the amount of required experience will vary based on the responsibility and seniority of the position, an aggregate view of job posting data can help paint a picture of the experience level sought for most job openings for campaign managers. In 34% of job postings for Campaign Managers, employers were looking for candidates with 2-3 years of experience. In 28% of listings employers were looking for candidates with 4-6 years of experience, while 0-1 years of experience was sought in 19% of job postings for campaign managers.

What Kind of Degree Do Campaign Managers Need?

So far this page has provided detail into the level of education and the amount of experience required in job openings for campaign managers, but what type of education or degree will help prepare you for a career in the field?

According to occupational data obtained through Lightcast,™ there are 15 key academic programs that can help prepare prospective campaign managers, and in 2021 a total of 104,177 of those programs were completed at institutions in the United States.

Check out the information below to learn more about the specific programs that should be considered by prospective campaign managers.

Top Degree Programs for Campaign Managers

Top Online College For Working Adults

Franklin University is a top choice for adults who need to balance school with busy lives. Founded in 1902 in Columbus, Ohio, Franklin's main focus has been serving adult students and tailoring education to fit their needs. Nonprofit and accredited by the Higher Learning Commission (hlcommission.org/800.621.7440), Franklin offers more than 50 affordable bachelor's, master's, and doctoral programs — all available 100% online.

Degree Options for Campaign Managers

What Skills Do Campaign Managers Need?

Education and experience have been covered, so what are the specific skills and traits needed by campaign managers to secure a job?

A good way to understand this is to examine actual job postings for skills commonly sought by employers. Continue reading for a breakdown of specialized skills found in job postings for campaign managers, as well as common skills that can help you thrive in the workplace.

In-Demand Skills for Today's Campaign Managers
Based on 7,722 job postings

Based on 7,722 job postings related to campaign managers, marketing was the top specialized skill sought by employers, with 60% of all postings looking for that skillset. Skills for digital marketing, project management, social media, analytics and digital advertising were also highly sought.

As for common skills, communications was the most desired skill found in job postings for campaign managers, followed by management, sales, leadership, detail oriented and writing.

Additional Links

Ready to dig deeper into career information about campaign managers? Visit our other pages focused on salary and education for campaign managers.

What do campaign managers do?
How much do campaign managers make?

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